- Impact
- 628
2012 - He used experience/wisdom + common sense to connect the dots and forecast ....
WhoAPI: Which new gTLD has the most potential? What’s your opinion on hundreds of new gTLD’s that are lining up?
Rob: Only one extension will emerge as the winner. Its the same extension that has always emerged on top, through countless disruptions and changes in the domain space. It’s Dot Com.
Dot Com will always win the horse race. It doesn’t matter how many horses enter the race. Dot Com is the powerful and graceful ‘Secretariat’ of domains. It’s important to remember that this is the one extension that all companies (Fortune 500 companies on down to small businesses everywhere) have all built massive brands around – both online and offline (print, TV, radio, etc) over the last 15 years. All other extensions have basically played a defensive role. This means that billions of dollars in advertising and marketing have been spent on the Dot Com brand itself. It’s what consumers are familiar with and understand. The introduction of thousands of new extensions will only confuse the consumer and serve to strengthen the Dot Com brand.
What people forget is that we have already been through a similar test case with the introduction of new TLDs like Biz, Info, Travel, Mobi, etc. And we all know how that mess turned out. The only potential disrupter this time is Google, launching its own extensions and then favoring those extensions in its organic search results. Google has just spent $18 million applying for over 101 new extensions. The same is true with Yahoo (.yahoo) & Bing (.bing).
Without a doubt, we are poised to enter one of the most interesting chapters in the story of domain names. The one thing all of these new TLD’s will do (and it will be very valuable for all of us), is to attract huge new investment dollars into the domain space and raise the awareness for domain names as an asset class. And this is already happening as we speak. I also expect to see massive disruption and confusion over the next 24 months as experts and businesses try to anticipate the launch of these new tld’s and determine exactly what their collective impact will be on the domain space. During this period, I think we will see a decline in high value domain sales, as the world ponders the meaning of these new tld’s. It may take several years to emerge from this fog of war (as we have so many times in the past) before we have clarity, again.
Link: https://whoapi.com/blog/from-madison-avenue-to-becoming-a-domainer-millionaire/
WhoAPI: Which new gTLD has the most potential? What’s your opinion on hundreds of new gTLD’s that are lining up?
Rob: Only one extension will emerge as the winner. Its the same extension that has always emerged on top, through countless disruptions and changes in the domain space. It’s Dot Com.
Dot Com will always win the horse race. It doesn’t matter how many horses enter the race. Dot Com is the powerful and graceful ‘Secretariat’ of domains. It’s important to remember that this is the one extension that all companies (Fortune 500 companies on down to small businesses everywhere) have all built massive brands around – both online and offline (print, TV, radio, etc) over the last 15 years. All other extensions have basically played a defensive role. This means that billions of dollars in advertising and marketing have been spent on the Dot Com brand itself. It’s what consumers are familiar with and understand. The introduction of thousands of new extensions will only confuse the consumer and serve to strengthen the Dot Com brand.
What people forget is that we have already been through a similar test case with the introduction of new TLDs like Biz, Info, Travel, Mobi, etc. And we all know how that mess turned out. The only potential disrupter this time is Google, launching its own extensions and then favoring those extensions in its organic search results. Google has just spent $18 million applying for over 101 new extensions. The same is true with Yahoo (.yahoo) & Bing (.bing).
Without a doubt, we are poised to enter one of the most interesting chapters in the story of domain names. The one thing all of these new TLD’s will do (and it will be very valuable for all of us), is to attract huge new investment dollars into the domain space and raise the awareness for domain names as an asset class. And this is already happening as we speak. I also expect to see massive disruption and confusion over the next 24 months as experts and businesses try to anticipate the launch of these new tld’s and determine exactly what their collective impact will be on the domain space. During this period, I think we will see a decline in high value domain sales, as the world ponders the meaning of these new tld’s. It may take several years to emerge from this fog of war (as we have so many times in the past) before we have clarity, again.
Link: https://whoapi.com/blog/from-madison-avenue-to-becoming-a-domainer-millionaire/
