advice Outbound mail going in Spam

newdeals · Jul 18, 2026

I need some guidance on outbound sales.

I tried outbound, but most of my emails seem to land in spam, and I rarely get any replies. I also started using a domain-based email address instead of Gmail, but the results haven't improved much.
I'm struggling to reach the right decision-makers. Most of the contact details I find belong to customer support or reception, not the owner or marketing team. On LinkedIn, I'm also unable to message top executives.
When doing outbound, should I include the domain's .com link in the first email, or should I start with a simple conversation and introduce the domain later? I currently use AI tools like ChatGPT to help write my sales pitches.

Altetra · Jul 18, 2026

newdeals said:
I need some guidance on outbound sales.

I tried outbound, but most of my emails seem to land in spam, and I rarely get any replies. I also started using a domain-based email address instead of Gmail, but the results haven't improved much.

I'm struggling to reach the right decision-makers. Most of the contact details I find belong to customer support or reception, not the owner or marketing team. On LinkedIn, I'm also unable to message top executives.

When doing outbound, should I include the domain's .com link in the first email, or should I start with a simple conversation and introduce the domain later? I currently use AI tools like ChatGPT to help write my sales pitches.

I have try outbound in the recent past and earlier, but this did not bring great results. it is possible that decision makers of those companies may pay attention only to popular known domainer names, not excluding to do outbound from a very old one word premium domain name, this may bring results.

Most of outbounding I did was from personal emails, which for sure was a big mistake.

Maybe the solution would be to identify the best domain in our portfolio and create an email for such purposes, did not think yet of such.

fka · Jul 19, 2026

The reason emails about domain names go to spam is because they are spam. Very few people ever want to receive a cold email about a domain name, unless it is a domain name they already know that they want. If you are sending an email to someone who doesn't want the domain name you are selling then there is a very high chance that even if you lucky enough to make it to their inbox, they will mark it as spam, harming your future deliverability.

You can either send high volumes of outbound spam using a rotating group of email addresses, engaging in a sophisticated spamming campaign or you can send highly specific emails to a small number of prospects that you are confident will not consider your email to be spam.

There is a fine line between a sales pitch that doesn't work and spam, you have to be very careful. And that leads me on to your second question. Finding the right recipient for your email is part of ensuring that you are not sending spam. Finding the right person to receive your email is much more than just looking for the first email address on their website, you need to carefully consider who you need to reach and why.

Here's a comment I wrote about his previously:

fka said:
Most people refer to this as "outbound" (or "outbounding").

A cold email is not unethical. Business runs on cold outreach. Spam is unethical. Spam and cold emails are different: a cold email is based on a sincere belief that your email is of interest to the person you're reaching, whereas a spam email is sent regardless of whether you think the recipient will want to receive it.

Selling domains via cold emails is very difficult even if there is a perfect match between the company and the domain. So, taking your example of selling `example.com` to `newexample.com` you could expect there to be a 1 in 100 chance that the company is interested in buying it.

Domain name spam is very common, and so getting into inboxes is very difficult for non-spam. If you own a large number of domain names (that can receive email) you will encounter a large volume of emails trying to sell similar domain names. There is one specific actor who does it at an industrial scale by running dozens of different first name + last name websites with the same system (e.g: Miguel Castellanos, Tina Mason).

And even if you can get into the recipient's inbox: the unfortunate reality that ordinary people and businesses do not buy domains. For 99% of people and companies, they register an available name (even if it isn't perfect) and then stick with it for life. Even if presented the opportunity to upgrade to an objectively better domain, they have no interest, even if they have endless money, even if there is a very clear business case.

The reason most domains are sold through inbound sales (e.g: a buyer visits your domain's landing page) is because domains sell themselves, buyers convince themselves that they want the domain based on the domain alone. Unless someone convinces themselves that they want your domain, selling your domain is basically impossible.

Now, that's not to say that outbound is a bad strategy or you can't make it work, but it requires a lot of patience and a lot of understanding. You need to understand why a specific buyer would buy the domain, and not just because you can demonstrate why it's a good domain for them, you need to understand the buyer themselves. For example, if the company already owns a lot of domains, that's a good sign, or if there are technical leadership in the company who look like the sort of nerds who love domains.

(e.g: I sold Matt.now for $3,995 by sending a cold email to someone I knew who buys every Matt domain they can get their hands on. The email didn't matter.)

You'll also need to be very comfortable in pricing and negotiating. A lot of domain name investors seem allergic to pricing for end users, i.e: they'll ask for an offer or ask for their budget. Inbound sales leaves a lot of room to be a terrible negotiator and still make a sale because the person wants your domain. I've bought domains from people who were a nightmare to deal with but I suffered through because the domain was worth it. As a person doing outbound, you don't have that leeway, you need to be pirouetting through inboxes and negotiations like a member of The Royal Ballet.

I like outbound, it's a fun experience, you can talk to some interesting people, and make some great money, but there is no such thing as a high chance anyone wants your domain, no matter how good it is.

Regarding your final question about what to include in the email, the content of the email is also dictated by the recipient but as a general rule, you must respect the time of the recipient and make it as easy as possible for the prospect to buy the domain. Therefore...

1. Always include the domain name
2. Always include a price
3. Always include a checkout link[1] to buy the domain

And please please please please please please please please please please do not use AI to generate messages[2]. Everybody hates it, it is lazy, obvious, and shows that you can't even be bothered to spend your own time on writing an email, why should they spend any of their time responding[3]?

You may not be a very good writer, you may not be very confident in your sales skills, you may not even speak English as a first language but none of that matters. Authenticity is far more important. If you suck at writing, the only way you are going to get better is through practice. I didn't even graduate high school, I failed English class, I didn't know the difference between there their they're until I was in my 20s... but I'm successful with outbound sales, I've made 1000x profit on multiple outbound sales!

The email you write will always depend on the prospect you are reaching and why you think they want to buy the domain. Remember, their time is valuable. Less is more. Every word should be intentional. You can start out with bullet points if you need a simple framework for communicating with decision makers. If you feel like you need to ~~write~~ generate 1,000 words on why the prospect should buy the domain, you're reaching the wrong person. The right prospect will know the moment they see the domain that they want it.

Ultimately, outbound is hard and depends on the quality of your domains. If you are new to domain investment and hand registering domains then you are almost certainly wasting everyone's time by trying to sell them outbound.

[1] Depending on who you are reaching, whether they're technical or not, you may need to vary your checkout links. For example, when I'm reaching out to a prospect, I check with registrar they use for their primary domain and if it is GoDaddy, I include a GoDaddy checkout link, if it is Namecheap then I include a Spaceship link. If the prospect is non-technical then I go into a little more specifics about the purchase process and include an Escrow.com link alongside the GoDaddy link (GoDaddy has the most brand recognition so even if they don't use GoDaddy, they probably recognise the name).

[2] If you absolutely must use AI, at least write less with AI, not more.

[3] The same goes for forums, if someone can't be bothered to write their own posts, why would anyone bother responding? I can't speak for everyone on the forum but for me personally, I would much rather read something written poorly by a flawed human than something "perfect" generated by AI. AI generated posts like What Your First 4-5 Domains and TLDs Say About Your Psychology. are soulless garbage.

Future Sensors · Jul 19, 2026

fka said:
Depending on who you are reaching, whether they're technical or not, you may need to vary your checkout links. For example, when I'm reaching out to a prospect, I check which registrar they use for their primary domain and if it is GoDaddy, I include a GoDaddy checkout link, if it is Namecheap then I include a Spaceship link.

Although I seldom touch outbound, I must say this is a genuinely smart approach. Good share.

daholder · Jul 19, 2026

I use Apollo to get the email address of top executives of companies, it is very useful. Domain age is also a reason to go emails into spam, if you are using domain based email address. A domain less than 3 months old is mostly considered as a new domain. A big email server take it doubtful email from a new domain, so put it in spam.

TonnyDomains · Jul 19, 2026

Future Sensors said:
Although I seldom touch outbound, I must say this is a genuinely smart approach. Good share.

I agree that it sounds smart. I might try it.
Thank you!

newdeals · Jul 19, 2026

fka said:
fka said:

The reason emails about domain names go to spam is because they are spam. Very few people ever want to receive a cold email about a domain name, unless it is a domain name they already know that they want. If you are sending an email to someone who doesn't want the domain name you are selling then there is a very high chance that even if you lucky enough to make it to their inbox, they will mark it as spam, harming your future deliverability.

You can either send high volumes of outbound spam using a rotating group of email addresses, engaging in a sophisticated spamming campaign or you can send highly specific emails to a small number of prospects that you are confident will not consider your email to be spam.

There is a fine line between a sales pitch that doesn't work and spam, you have to be very careful. And that leads me on to your second question. Finding the right recipient for your email is part of ensuring that you are not sending spam. Finding the right person to receive your email is much more than just looking for the first email address on their website, you need to carefully consider who you need to reach and why.

Here's a comment I wrote about his previously:

Regarding your final question about what to include in the email, the content of the email is also dictated by the recipient but as a general rule, you must respect the time of the recipient and make it as easy as possible for the prospect to buy the domain. Therefore...

1. Always include the domain name
2. Always include a price
3. Always include a checkout link[1] to buy the domain

And please please please please please please please please please please do not use AI to generate messages[2]. Everybody hates it, it is lazy, obvious, and shows that you can't even be bothered to spend your own time on writing an email, why should they spend any of their time responding[3]?

You may not be a very good writer, you may not be very confident in your sales skills, you may not even speak English as a first language but none of that matters. Authenticity is far more important. If you suck at writing, the only way you are going to get better is through practice. I didn't even graduate high school, I failed English class, I didn't know the difference between there their they're until I was in my 20s... but I'm successful with outbound sales, I've made 1000x profit on multiple outbound sales!

The email you write will always depend on the prospect you are reaching and why you think they want to buy the domain. Remember, their time is valuable. Less is more. Every word should be intentional. You can start out with bullet points if you need a simple framework for communicating with decision makers. If you feel like you need to ~~write~~ generate 1,000 words on why the prospect should buy the domain, you're reaching the wrong person. The right prospect will know the moment they see the domain that they want it.

Ultimately, outbound is hard and depends on the quality of your domains. If you are new to domain investment and hand registering domains then you are almost certainly wasting everyone's time by trying to sell them outbound.

[1] Depending on who you are reaching, whether they're technical or not, you may need to vary your checkout links. For example, when I'm reaching out to a prospect, I check with registrar they use for their primary domain and if it is GoDaddy, I include a GoDaddy checkout link, if it is Namecheap then I include a Spaceship link. If the prospect is non-technical then I go into a little more specifics about the purchase process and include an Escrow.com link alongside the GoDaddy link (GoDaddy has the most brand recognition so even if they don't use GoDaddy, they probably recognise the name).

[2] If you absolutely must use AI, at least write less with AI, not more.

[3] The same goes for forums, if someone can't be bothered to write their own posts, why would anyone bother responding? I can't speak for everyone on the forum but for me personally, I would much rather read something written poorly by a flawed human than something "perfect" generated by AI. AI generated posts like What Your First 4-5 Domains and TLDs Say About Your Psychology. are soulless garbage.

Click to expand...

The reason emails about domain names go to spam is because they are spam. Very few people ever want to receive a cold email about a domain name, unless it is a domain name they already know that they want. If you are sending an email to someone who doesn't want the domain name you are selling then there is a very high chance that even if you lucky enough to make it to their inbox, they will mark it as spam, harming your future deliverability.

You can either send high volumes of outbound spam using a rotating group of email addresses, engaging in a sophisticated spamming campaign or you can send highly specific emails to a small number of prospects that you are confident will not consider your email to be spam.

There is a fine line between a sales pitch that doesn't work and spam, you have to be very careful. And that leads me on to your second question. Finding the right recipient for your email is part of ensuring that you are not sending spam. Finding the right person to receive your email is much more than just looking for the first email address on their website, you need to carefully consider who you need to reach and why.

Here's a comment I wrote about his previously:

Regarding your final question about what to include in the email, the content of the email is also dictated by the recipient but as a general rule, you must respect the time of the recipient and make it as easy as possible for the prospect to buy the domain. Therefore...

1. Always include the domain name
2. Always include a price
3. Always include a checkout link[1] to buy the domain

And please please please please please please please please please please do not use AI to generate messages[2]. Everybody hates it, it is lazy, obvious, and shows that you can't even be bothered to spend your own time on writing an email, why should they spend any of their time responding[3]?

You may not be a very good writer, you may not be very confident in your sales skills, you may not even speak English as a first language but none of that matters. Authenticity is far more important. If you suck at writing, the only way you are going to get better is through practice. I didn't even graduate high school, I failed English class, I didn't know the difference between there their they're until I was in my 20s... but I'm successful with outbound sales, I've made 1000x profit on multiple outbound sales!

The email you write will always depend on the prospect you are reaching and why you think they want to buy the domain. Remember, their time is valuable. Less is more. Every word should be intentional. You can start out with bullet points if you need a simple framework for communicating with decision makers. If you feel like you need to ~~write~~ generate 1,000 words on why the prospect should buy the domain, you're reaching the wrong person. The right prospect will know the moment they see the domain that they want it.

Ultimately, outbound is hard and depends on the quality of your domains. If you are new to domain investment and hand registering domains then you are almost certainly wasting everyone's time by trying to sell them outbound.

[1] Depending on who you are reaching, whether they're technical or not, you may need to vary your checkout links. For example, when I'm reaching out to a prospect, I check with registrar they use for their primary domain and if it is GoDaddy, I include a GoDaddy checkout link, if it is Namecheap then I include a Spaceship link. If the prospect is non-technical then I go into a little more specifics about the purchase process and include an Escrow.com link alongside the GoDaddy link (GoDaddy has the most brand recognition so even if they don't use GoDaddy, they probably recognise the name).

[2] If you absolutely must use AI, at least write less with AI, not more.

[3] The same goes for forums, if someone can't be bothered to write their own posts, why would anyone bother responding? I can't speak for everyone on the forum but for me personally, I would much rather read something written poorly by a flawed human than something "perfect" generated by AI. AI generated posts like What Your First 4-5 Domains and TLDs Say About Your Psychology. are soulless garbage.

Thanks for your valuable reply . Things which i learn from this post is
1) not to use AI generated long sales pitch
2) always focus on right prospect , not a random email id found on their website .
3) Choosing the right domain names

After two months of try to sape a domain on social platform, cold mail and listing on diffrent platform, i got to know that my name may be not good or they need time to sale . Currently , analysing sales data and what people wants .
as you mentioned link of my post which i rewrite using chatgpt , changed prospective which i want to say .

TonnyDomains · Jul 19, 2026

newdeals said:
Thanks for your valuable reply . Things which i learn from this post is
1) not to use AI generated long sales pitch
2) always focus on right prospect , not a random email id found on their website .
3) Choosing the right domain names

After two months of try to sape a domain on social platform, cold mail and listing on diffrent platform, i got to know that my name may be not good or they need time to sale . Currently , analysing sales data and what people wants .
as you mentioned link of my post which i rewrite using chatgpt , changed prospective which i want to say .

The most important is: "3) Choosing the right domain names"
If you do that, then you will succeed.

fka · Jul 19, 2026

newdeals said:
got to know that my name may be not good or they need time to sale

Yes, it is very important to keep in mind that selling domains is not fast. Even with domains that someone wants, it can take a long time.

I sold a domain a few days ago for $4,000. I bought the domain from an expired domain name auction on May 24th 2025, I owned the domain for 415 days before it sold. The company that bought the domain from me a few days ago is the company that I thought would want to buy the domain when I saw it at auction. I was exactly right about who would want it!

Yet, the day I bought the domain, 415 days before it sold, I sent an email to that company letting them know that the domain name was for sale. I didn't get a reply. I reached out to them at least a dozen times over 415 days, they never replied to me...

So, even though I was exactly right about who would want the domain name, it took over a year for them to buy it from me, and they bought it without ever responding to me. I have sold other domains within hours of acquiring them but the average seems to be around 120 days, certainly faster than the average in the industry, but not fast, here is the hold time for some of my sales:

Hold time (days)
0
190
73
86
133
113
189
22
46
151
24
0
118
156
230
105
109
297
517
270
44
415

And despite my good fortune, and a strategy I believe is very effective, I've sold less than 10% of my domains. For every domain I acquire, there's (currently[1]) at least a 90% chance that nobody will buy it from me. I'm wrong about the value of a domain... at least 90% of the time.

I highly recommend a focus on acquiring good domains, 100 hours spent finding great domains is better than 1 hour spent doing outbound sales. Outbound is an accelerator, it can make sales happen faster, but it cannot create sales out of thin air.

[1] I don't really think the percentage matters much, I am just illustrating how often I am wrong, the real measure of success is how much money is being made. I'll be happy even if I am wrong 99% of the time so long as I am making money.

newdeals · Jul 19, 2026

As i discussed earlier i got an offer of $2000 on one of my domain , which i get from outbound but sales not executed . Today i found reason , On HomeDraws.com , i approached to Phlebotomy business , as in USA , the widely used term Home Draw, Home blood Draw in phlebotomy service .

But on sales pages, in description of domain , i write about home design, interior and home architecture .
which confuse them on branding .

URL Stream · Jul 19, 2026

fka said:
Hold time (days)
0
190
73
86
133
113
189
22
46
151
24
0
118
156
230
105
109
297
517
270
44
415

Shortest to longest

Hold time (days)
0
0
22
24
44
46
73
86
105
109
113
118
133
151
156
189
190
230
270
297
415
517

fka · Jul 19, 2026

newdeals said:
As i discussed earlier i got an offer of $2000 on one of my domain , which i get from outbound but sales not executed . Today i found reason , On HomeDraws.com , i approached to Phlebotomy business , as in USA , the widely used term Home Draw, Home blood Draw in phlebotomy service .

But on sales pages, in description of domain , i write about home design, interior and home architecture .
which confuse them on branding .

Ah, from the thread About outbound,sales and offers. You hadn't shared the context in the other thread so without knowing the domain I said in that thread...

fka said:
If you're doing outbound sales, you're identifying someone that you believe can get value out of the domain, but doesn't necessarily need the domain. An outbound buyer who decides that they are going with another name instead doesn't make sense, because they weren't choosing between multiple domains, you were reaching out to them with a single offer. For that reason, I'm almost certain the $2k agreement would have come from a low level employee who didn't have the authority to make such a deal, and they had to back out so they gave you a polite excuse.

You must strike while the iron is hot, every time you quote or agree to a price your reply must include a link to complete the purchase. Spaceship and GoDaddy checkout links are good for this. A buyer can back out for any number of reasons, the more time that passes, the more likely it is.

You should always try to speak to someone with authority to make a purchase immediately. A member of the executive team, for example, is a good person to speak to, preferably someone who is likely to understand the value of a domain (e.g: cmo is good, cfo is bad).

In this case, given they said they have "decided to go with another name instead" I doubt you could have ever secured the sale, the $2k offer never had any prospect of being delivered on, so I don't think you did anything wrong, these things happen. Personally, I think if you're a month in and already getting $2k offers, even if they were bad offers, that's a very good sign that you have the je ne sais quoi to make outbound work, just gotta keep at it.

Knowing the domain now, I am more confident in that answer. I really doubt that the sales page description of the domain mattered at all. Since you're using Spaceship, it is unlikely that they even read your description as it is quite hidden (Spaceship don't appear to make an effort to display it).

Anyway, knowing the domain, and doing a little research, I don't think that domain is a good target for outbound sales because "home draws" wouldn't be an obvious upgrade for a business with an established brand but it is a good domain and the industry does appear to be growing so I think with some patience you might get an inbound sale. I'd probably cut the price in half but otherwise, that's a good domain, just not necessarily right for outbound

MSB · Jul 19, 2026

newdeals said:
I need some guidance on outbound sales.

I tried outbound, but most of my emails seem to land in spam, and I rarely get any replies. I also started using a domain-based email address instead of Gmail, but the results haven't improved much.

I'm struggling to reach the right decision-makers. Most of the contact details I find belong to customer support or reception, not the owner or marketing team. On LinkedIn, I'm also unable to message top executives.

When doing outbound, should I include the domain's .com link in the first email, or should I start with a simple conversation and introduce the domain later? I currently use AI tools like ChatGPT to help write my sales pitches.

I’m going through the same dilemma so I’ll share a few things I’ve learned:

Set up the dkim, spf and dmarc dns records in your domain (that you’re emailing from)

Here’s a good scanner I’ve found once you figure out adding the records for your given registrar: https://www.learndmarc.com/

Give it a couple months to warm up the email alongside other efforts to reach a decision maker at given organization you’re reaching out to.

Get on linked in, I’ve forwarded my custom domain to my own linked in and branded it professionally, so that anyone going to said domain actually get some result. (Me personally I don’t want to go with like “domainstore.com” or something branded that way like many.

Remember there’s multiple ways to reach a decision maker as well, one email is a shot in the dark…

A follow up, maybe dm from LinkedIn in to owner/ceo, use chat
/inquiry form on their website.

As far as how outbound is executed there’s plenty of resources out there on how to safely cold blast people and actually sound like a human.

Good luck, I use AI as well for tips on relevant orgs to reach out to, as well as quickly help come up with templates, even though I rewrite and reread every outgoing message several times.

I don’t care how pessimistic some are on outbound, I’m optimistic if it’s treated professionally, it’ll provide professional results in due time.

Also try to buy domains that sell themselves, that much I do agree on.

bmugford · Jul 19, 2026

fka said:
The reason emails about domain names go to spam is because they are spam. Very few people ever want to receive a cold email about a domain name, unless it is a domain name they already know that they want. If you are sending an email to someone who doesn't want the domain name you are selling then there is a very high chance that even if you lucky enough to make it to their inbox, they will mark it as spam, harming your future deliverability.

Yep.

If you are sending out unsolicited emails selling something, I think it's reasonable for spam filters to flag that as spam.

Brad

Sjpals · Jul 20, 2026

As others have said, unsolicited emails ARE spam, but ensuring you have dkim, spf and dmarc dns records set up correctly, and for me, a professional website and the email comes from that, so that people know im a real person.

I have only tried outbound a couple of times -

1 - I have an english spelling for an american spelling domain. Contacted through contact form, and maybe through whois? No reply
2 - I had a 'good' domain, that was not an exact match, but was a 1 word domain that fitted a brand that used 3 including that word as the focus. I cant remember if that was contact form or email. No reply.
3 - I have a .com. I contacted a small UK company (.co.uk) and a small organisation (.org) and both replied and were very polite and said no.

For the last one... I guess if the companies had established themselves for many years, they would not want a new domain. If they are not tech savy, I guess they would not want one that would redirect to them. And this is what stops me from doing outbound again. I have a dot .com and even the exact match tlds arent interested, then whats the point.

SpeederNis · Jul 30, 2026

fka is right, and I think it is worth putting the mechanism under it, because the "just fix your DNS" advice only goes so far.

Inbox placement is mostly decided by engagement, not by your auth records. The providers watch whether people open, reply, delete without reading, or mark as spam. SPF, DKIM and DMARC, which Sjpals covered, get you eligible to be judged. Relevance is what you are then judged on. So if you send 200 emails to companies with no use for the name, you fail that test, your sender reputation drops, and the next batch lands in spam even though your records are perfect. That is the loop most people never see.

Things I have not seen mentioned here is:

Sending history matters more than registration age. daholder is right that a two month old domain looks bad, but a three year old domain that has never sent an email is just as cold. What gets scored is your history as a sender, and a domain with none has to build one.

So warm up before you send. Start at a handful a day from a new sending address and build over a few weeks. Going from zero to forty in a day is the most common way people burn a sender before they have tested anything about their pitch.

I run 24 mailboxes across 8 sending domains for this and I never switch the warmup off, even on established ones.

And do not send from the domain you are selling. It has no sending history, it is the asset and if it gets flagged you have damaged the thing you are trying to sell. Same applies to your main business domain.

One very practical thing before your next batch is to send one email from your sending address to a Gmail address you control and one to an Outlook address you control, and look at where each actually lands. Most people assume spam. Often it is delivering fine and the real problem is the pitch or the recipient, which is worth knowing before you spend a week on DNS records.

On your two questions. I would put the domain in as plain text rather than a link. Fewer links reads better to both filters and humans, and the email should be short enough that the name is unmissable anyway. On the ChatGPT pitches, the problem is not AI, it is length and genericness. If the email could go to a hundred companies unchanged, it will read that way to the one who receives it. One specific sentence about their business beats three paragraphs about your domain.

The HomeDraws thing is the real lesson here, by the way. Pitching the right vertical while the lander described a different one is exactly the kind of failure that looks like deliverability and is not.

createve · Aug 19, 2026

fka said:
The reason emails about domain names go to spam is because they are spam. Very few people ever want to receive a cold email about a domain name, unless it is a domain name they already know that they want. If you are sending an email to someone who doesn't want the domain name you are selling then there is a very high chance that even if you lucky enough to make it to their inbox, they will mark it as spam, harming your future deliverability.

You can either send high volumes of outbound spam using a rotating group of email addresses, engaging in a sophisticated spamming campaign or you can send highly specific emails to a small number of prospects that you are confident will not consider your email to be spam.

There is a fine line between a sales pitch that doesn't work and spam, you have to be very careful. And that leads me on to your second question. Finding the right recipient for your email is part of ensuring that you are not sending spam. Finding the right person to receive your email is much more than just looking for the first email address on their website, you need to carefully consider who you need to reach and why.

Here's a comment I wrote about his previously:

Regarding your final question about what to include in the email, the content of the email is also dictated by the recipient but as a general rule, you must respect the time of the recipient and make it as easy as possible for the prospect to buy the domain. Therefore...

1. Always include the domain name
2. Always include a price
3. Always include a checkout link[1] to buy the domain

And please please please please please please please please please please do not use AI to generate messages[2]. Everybody hates it, it is lazy, obvious, and shows that you can't even be bothered to spend your own time on writing an email, why should they spend any of their time responding[3]?

You may not be a very good writer, you may not be very confident in your sales skills, you may not even speak English as a first language but none of that matters. Authenticity is far more important. If you suck at writing, the only way you are going to get better is through practice. I didn't even graduate high school, I failed English class, I didn't know the difference between there their they're until I was in my 20s... but I'm successful with outbound sales, I've made 1000x profit on multiple outbound sales!

The email you write will always depend on the prospect you are reaching and why you think they want to buy the domain. Remember, their time is valuable. Less is more. Every word should be intentional. You can start out with bullet points if you need a simple framework for communicating with decision makers. If you feel like you need to ~~write~~ generate 1,000 words on why the prospect should buy the domain, you're reaching the wrong person. The right prospect will know the moment they see the domain that they want it.

Ultimately, outbound is hard and depends on the quality of your domains. If you are new to domain investment and hand registering domains then you are almost certainly wasting everyone's time by trying to sell them outbound.

[1] Depending on who you are reaching, whether they're technical or not, you may need to vary your checkout links. For example, when I'm reaching out to a prospect, I check with registrar they use for their primary domain and if it is GoDaddy, I include a GoDaddy checkout link, if it is Namecheap then I include a Spaceship link. If the prospect is non-technical then I go into a little more specifics about the purchase process and include an Escrow.com link alongside the GoDaddy link (GoDaddy has the most brand recognition so even if they don't use GoDaddy, they probably recognise the name).

[2] If you absolutely must use AI, at least write less with AI, not more.

[3] The same goes for forums, if someone can't be bothered to write their own posts, why would anyone bother responding? I can't speak for everyone on the forum but for me personally, I would much rather read something written poorly by a flawed human than something "perfect" generated by AI. AI generated posts like What Your First 4-5 Domains and TLDs Say About Your Psychology. are soulless garbage.

I hear you. I do have a question though - what about when we work with AI models to create outside the box writing experiences?

Like this taraezer.com/rambles/tactics-change-fundamentals-same

Eric Lyon · Aug 19, 2026

createve said:
I hear you. I do have a question though - what about when we work with AI models to create outside the box writing experiences?

Like this taraezer.com/rambles/tactics-change-fundamentals-same

Interesting.... So, you're a content creative....

Out of the box creativity (Regardless what type of creative someone is) is "Exactly" the change that is going to grab the world by it's ears and lift it out of a hat like a magician (That can be good or bad, dependent on the Ai handler/creative)

createve · Aug 19, 2026

Eric Lyon said:
Interesting.... So, you're a content creative....

Out of the box creativity (Regardless what type of creative someone is) is "Exactly" the change that is going to grab the world by it's ears and lift it out of a hat like a magician (That can be good or bad, dependent on the Ai handler/creative)

Show attachment 310000

Thanks Eric! I decided to stop trying to fit myself into one box because today's world is about mastering the intersections

fka · Aug 19, 2026

createve said:
I hear you. I do have a question though - what about when we work with AI models to create outside the box writing experiences?

There's my personal opinion, my professional opinion and then what actually works.

There are endless executives at endless numbers of deep pocketed companies enamoured with new technology that just the thought of being innovative gets them all excited to spend their money. If you're a digital media service provider working with companies then executives will love to hear all about your magical mystical innovative new ways to do things, regardless of whether or not they work. For that reason, I think it's totally understandable why a consultant type would be heavily invested in pitching new technology.

My personal opinion is I hate all this LLM slop with every fiber of my being. I grew up on the internet, I became the person I am on the internet, I spent almost 2 decades absorbing every last drop of humanity I could through the internet. Real human experiences, real human words, from incoherent ramblings to beautiful prose. And even just the structure of the text mattered, I learned that French people put spaces before exclamation marks, I learned that American versions of words have z instead of s, I learned that so much is said by the words not written. LLMs have stolen the humanity from the internet.

I also viscerally hate the way LLMs speak. The LLMisms that seep through the screen. "You're absolutely right" "load-bearing" "reality check". So, so nauseating. The computer doesn't have a personality, a soul, any insight, it is just a bunch of math generating words. Why is it pretending to be human? And they stole em-dashes!

Now imagine you're a busy business person. You receive an email, the 100th of the day. And you read the first few words, instantly, you recognise it is written by an LLM. A human couldn't even be bothered to put finger to keyboard and write something they really believed in... so why are you going to waste your precious time reading whatever this email is? Skip.

The imperfect, messy, incoherent garbage that humans produce is everything that people want and need. Sales is, after all, about people. Using LLMs for sales outreach is abandoning everything we know about sales.

I don't know how long you have been using forums personally, whether you've been online since before me, or NamePros is your first, but what forums used to be, I miss it every day. Outside the box writing experiences have stolen the internet's humanity, everything that made me who I am today, and I grieve for the every future generation who has been robbed of the opportunity. I don't think it's possible to put into words just how much the internet has changed since the introduction of LLMs.

Anyway I could write about this for hours. I'll stop here.

edit: one final thought. I genuinely believe LLMs are one of the greatest dangers facing humanity. Not because of Anthropic's scaremongering about robots rising up and taking over the world, or escaping their sandboxes, none of that is of concern to me, it's fantasist junk, the real problem is LLMs have robbed people of the human experience. Speaking to an LLM is worse than brain rot, it is poison. I think they're fine to be used as a glorified search engine, but to use them for thinking, to use them for writing, it is a crime against oneself.

Allowing children to use LLMs is, I seriously believe, the biggest risk modern parents take, even worse than the brainrot of TikTok etc. LLMs are an incredible invention, the technology is beyond what I imagined possible, it is genius, it is a marvel, and used in this way it is an awful poison.

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