According to Crosser, July this year will see history created as auDA will allow registrations of first-level domain names directly under .au. For example, instead of fool.com.au, this publication could grab the name fool.au.
auDA denied to The Motley Fool that July has been set as the open date for registrations. The Motley Fool understands it could be later in the year.
Regardless of when it happens, first-level domains under .au has never been allowed before and is expected to see a surge in business for domain name registrars like Webcentral.
Australians that already have web addresses will have a 6-month grace period to flag their interest in the equivalent new .au name. This is to stop opportunistic ‘squatters’ from nabbing existing business names.
“If you think from the perspective of a business owner, the logical decision is to just buy the domain in order to protect your brand,” said Crosser.
“The risk is that someone else buys it and either you have confused customers sent to the wrong website, or a fight on your hands. It’s a small outlay each year for this security and peace of mind.”
He added that when a similar move occurred in the UK, the industry saw a 20% to 30% increase in revenues.
read more (motley)
auDA denied to The Motley Fool that July has been set as the open date for registrations. The Motley Fool understands it could be later in the year.
Regardless of when it happens, first-level domains under .au has never been allowed before and is expected to see a surge in business for domain name registrars like Webcentral.
Australians that already have web addresses will have a 6-month grace period to flag their interest in the equivalent new .au name. This is to stop opportunistic ‘squatters’ from nabbing existing business names.
“If you think from the perspective of a business owner, the logical decision is to just buy the domain in order to protect your brand,” said Crosser.
“The risk is that someone else buys it and either you have confused customers sent to the wrong website, or a fight on your hands. It’s a small outlay each year for this security and peace of mind.”
He added that when a similar move occurred in the UK, the industry saw a 20% to 30% increase in revenues.
read more (motley)