Matchroom.com -> MatchroomSport.com -> Matchroom.live

Matchroom.com is not loading for me, but I assume from your post and a Whois search that they own Matchroom.com.

This is the type of experimentations you can go when you own your exact match dotcom. Your brand is effectively bigger than the domain extension at that point, at which point you can push subbrands and new concepts knowing that you hold the dotcom fallback.

In Matchroom's case, I think they may be dipping their feet into a streaming service with their content library now that Dazn are in big problems, and are questionable to maintain their huge contracts (one of which with Matchroom). Matchroom certainly have the budget and the resonance in the UK market to condition their audience to a dotlive.

3sixty said:

Matchroom.com is not loading for me, but I assume from your post and a Whois search that they own Matchroom.com.

Click to expand...

As I say Matchroom.com redirects to MatchroomSport.com for me. I am in the UK use Windows 10 and Microsoft Edge, perhaps the redirection depends on one of these factors. (?)

Tried a 3rd browser, works for me too now.