Atom / Atom.com - Marketplace (formerly Squadhelp)

wwwulff said:

I opened an account 4 weeks ago and submitted 12 names and they approved 5 of them and today I received an email that one of them was sold - Great work by SquadHelp

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Can you share the name?

wwwulff said:

I opened an account 4 weeks ago and submitted 12 names and they approved 5 of them and today I received an email that one of them was sold - Great work by SquadHelp

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Congrats! I'm still waiting for my first sale in SH. I had 2 potential buyers who inquired but none turned into a sale, unfortunately. You must have an amazing portfolio. One out of 5 is pretty good!

Hey guys,

I've managed to finally get a domain preapproved! I'm just looking for some advise on what to add for the details of the domain, as I want to give this the best possible shot. Does anyone have any advise on what to fill in for the keywords, what emotions does this domain convey, root words? Its for a domain in the luxury sector

Thanks

Looks like Big Portfolios are coming to SH recently , some of my names are awaiting logo from 1 week.

OnlineDomainShop said:

Looks like Big Portfolios are coming to SH recently , some of my names are awaiting logo from 1 week.

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Yep. Some of my names were published 2 weeks ago and still don't have logo.

Rokkettzz said:

Hey guys,

I've managed to finally get a domain preapproved! I'm just looking for some advise on what to add for the details of the domain, as I want to give this the best possible shot. Does anyone have any advise on what to fill in for the keywords, what emotions does this domain convey, root words? Its for a domain in the luxury sector

Thanks

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Congrats! I usually use Luxury and Premium as keywords.

Hi guys...
I have two premium names on SH marketplace and they have a high popularity rating and the fire icon. What surprises me is that my domains get about 20 views daily .

Is this normal???

I talked to support about it and here is what they told me.

"Thanks for reaching out. High popularity because it is being viewed at least 20 times a day compared to more than 10,000 domains listed in our marketplace."

What's your take on this guys??

High popularity rating should consists at least of count of shortlists.

Bohdan said:

High popularity rating should consists at least of count of shortlists.

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Well as far as I know you need views to get shortlists.

I really don't understand this.

UPDATE

Almost 9 months since started with SH.

moved 7 names.

Current portfolio size 261 premium names.

Sell thru rate 4.5%

Avg time to sell a name 12 weeks

Portfolio popularity 69%

Total views 422,832

Total shortlists 7,166

SH claims that avg 6 month sell thru is around 10% and 12 month is 20%... so far this is not an accurate estimate imo.

The SH support is by far best I’ve ever had with any marketplace. Always someone available 24/7 to ask questions too and always get a timely response. They are also very open to suggestions for design, options for sellers and buyers etc, some of my suggestions have been implemented into the platform which is great to see!

Seems that the majority of contest holders are not interested in paying premium prices for their brands. Although the contest holders do have an option to state they are not interested in marketplace names, most don’t. This wastes a lot of time for sellers submitting names only to have them rejected because the CH is not interested in paying premium price. I get these messages all the time from CH.. I wish sh would make it’s mandatory selection for CH to choose if they are interested in premiums.

JudgeMind said:

UPDATE

Almost 9 months since started with SH.

moved 7 names.

Current portfolio size 261 premium names.

Sell thru rate 4.5%

Avg time to sell a name 12 weeks

Portfolio popularity 69%

Total views 422,832

Total shortlists 7,166

SH claims that avg 6 month sell thru is around 10% and 12 month is 20%... so far this is not an accurate estimate imo.

The SH support is by far best I’ve ever had with any marketplace. Always someone available 24/7 to ask questions too and always get a timely response. They are also very open to suggestions for design, options for sellers and buyers etc, some of my suggestions have been implemented into the platform which is great to see!

Seems that the majority of contest holders are not interested in paying premium prices for their brands. Although the contest holders do have an option to state they are not interested in marketplace names, most don’t. This wastes a lot of time for sellers submitting names only to have them rejected because the CH is not interested in paying premium price. I get these messages all the time from CH.. I wish sh would make it’s mandatory selection for CH to choose if they are interested in premiums.

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How did you calculate 4.5%? Assuming, you have been adding evenly over 9 months, average time on site would be 4.5 months per domain or equivalent of around 90 (roughly) domains at full year. 7 sold would mean around 8% sell through.

Recons.Com said:

How did you calculate 4.5%? Assuming, you have been adding evenly over 9 months, average time on site would be 4.5 months per domain or equivalent of around 90 (roughly) domains at full year. 7 sold would mean around 8% sell through.

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The Stats all came from the SH dashboard. Thanks

JudgeMind said:

Seems that the majority of contest holders are not interested in paying premium prices for their brands. Although the contest holders do have an option to state they are not interested in marketplace names, most don’t. This wastes a lot of time for sellers submitting names only to have them rejected because the CH is not interested in paying premium price. I get these messages all the time from CH.. I wish sh would make it’s mandatory selection for CH to choose if they are interested in premiums.

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I seriously wish SH would implement this feature.

Names I submitted to contests frequently get a “Love it” rating and shortlisted, indicating that the CH loves the name and is considering it. Once they realize it is a premium name, the name is downgraded and removed from shortlists. Example below

JudgeMind said:

UPDATE

Almost 9 months since started with SH.

moved 7 names.

Current portfolio size 261 premium names.

Sell thru rate 4.5%

Avg time to sell a name 12 weeks

Portfolio popularity 69%

Total views 422,832

Total shortlists 7,166

SH claims that avg 6 month sell thru is around 10% and 12 month is 20%... so far this is not an accurate estimate imo.

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I think SH sell-through averages are what they are because some sellers with small portfolios have an unusually high sell-through rates. Moving 1 out of 5 names in 6 months is easily a 20% sell through rate.

Here are my stats to illustrate the point:

6 months since started with SH.

Moved 2 names out of a portfolio of 7 premium names.

Current portfolio size - 7 premium names (upgraded 2 basic plus listings to premium after my 2 sales).

6 months sell thru rate 28.57%

Avg time to sell a name 16 weeks

Portfolio popularity 52%

Total views 39,824

Total shortlists 272

With your portfolio popularity and shortlists, one would expect your portfolio to perform better than it is currently doing.

Hi all,

I would like to chime in here with one clarification. Our 6 month sell through rate calculation is actually a bit understated. Here's why:

Currently, our 6 month sell through is calculated based upon the names that were added to the marketplace atleast 6 months ago. So if you had 100 domains listed as of 6 month ago, and 6 of those domains sold, you will see a 6% sell through. However, in many cases, domains are being sold within few weeks of being listed. If a domain was added to the marketplace less than 6 month ago, and it sells, it does not get included in the sell through % for 6 months or 12 months.

We plan to correct this formula to provide a more accurate view of the sell through rates. It is also important for us to ensure that these metrics are not misleading or overstated in any way, therefore, we prefer to be more conservative in these calculations.

I would also like to point out that the size of individual seller portfolio has no bearing on the sell through rate for the platform. This is because we are computing the overall platform metric based upon total number of domains that sold (across the entire platform), after being listed for 6 months. So while it is possible that some of the sellers with smaller portfolio may see an exceptionally high sell through rate, this does not play a role into the calculation of the overall sell through rate for the entire platform.

Having said this (and to be fair to other marketplaces), we do expect our 6 month as well as 12 month sell through rates to decline a bit over time as our marketplace continues to expand.

Bandicoot said:

Is this normal???

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It's normal for name with high interest, but at the end what is needed is sales.

wwwulff said:

I opened an account 4 weeks ago and submitted 12 names and they approved 5 of them and today I received an email that one of them was sold

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Congratulations. Some of us are still expecting our congratulatory email

GrantP said:

Hi all,

I would like to chime in here with one clarification. Our 6 month sell through rate calculation is actually a bit understated. Here's why:

Currently, our 6 month sell through is calculated based upon the names that were added to the marketplace atleast 6 months ago. So if you had 100 domains listed as of 6 month ago, and 6 of those domains sold, you will see a 6% sell through. However, in many cases, domains are being sold within few weeks of being listed. If a domain was added to the marketplace less than 6 month ago, and it sells, it does not get included in the sell through % for 6 months or 12 months.

We plan to correct this formula to provide a more accurate view of the sell through rates. It is also important for us to ensure that these metrics are not misleading or overstated in any way, therefore, we prefer to be more conservative in these calculations.

I would also like to point out that the size of individual seller portfolio has no bearing on the sell through rate for the platform. This is because we are computing the overall platform metric based upon total number of domains that sold (across the entire platform), after being listed for 6 months. So while it is possible that some of the sellers with smaller portfolio may see an exceptionally high sell through rate, this does not play a role into the calculation of the overall sell through rate for the entire platform.

Having said this (and to be fair to other marketplaces), we do expect our 6 month as well as 12 month sell through rates to decline a bit over time as our marketplace continues to expand.

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@GrantP -

Thank you for sharing the model used to calculate the SQH trailing 6 month and 12 month Sell-Thru rate metric.

The model you mentioned makes sense and provides much needed clarity. Well done!

This also answers a question I had to why I had a sale over this summer, yet my 6 month metric %percentage does not reflect this sale in its calculation.

Grant - I am curious - does the formula being used include Retail (end user) external sales only? Or does the formula also include "Wholesale" sales that occur within the internal Wholesale market? (it seems to me the metrics should reflect external - Retail - sales only as internal Wholesale sales are only an inventory ownership shift and not an external Revenue event for SQH) [please advise]

Thank you again for providing clarity on how the calculation model is defined.

I hope you will continue to use this specific model so that we (inventory providers) can track Sell-Thru rate trending over time with an Apples-to-Apples formula calculation model being used. Changing the model would skew trending results. Many of us are metrics driven decision makers.

What would also be extremely insightful would be a 3 year trend line graph for members showing how the 6 month and 12 month Sell-Thru %percentages have behaved over time.

Yes, this sort of trend line graph will potentially slide a bit over time as your inventory stock expands, but providing the "bigger picture" of a 3 year trend line for the metrics would be a significant Unique Value Proposition for sellers as no other marketplace provides such a graph of this metric for it's inventory providers (sellers). Providing this sort of data would be a bold statement - one of stability, transparency and trust. Something sadly missing from so many other marketplaces.

Regards,

-Cougar.

BrandCougar said:

Grant - I am curious - does the formula being used include Retail (end user) external sales only? Or does the formula also include "Wholesale" sales that occur within the internal Wholesale market? (it seems to me the metrics should reflect external - Retail - sales only as internal Wholesale sales are only an inventory ownership shift and not an external Revenue event for SQH) [please advise]

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The sell through formula does not include any sales that happen in the Wholesale marketplace. Only retail/ end user sales are included in this calculation.

>> The sell through formula does not include any sales that happen in the Wholesale marketplace. Only retail/ end user sales are included in this calculation. -GrantP


Hi @GrantP -

Thank you for the quick response and clarification! (much appreciated)

I am encouraged to hear that transactions in the Wholesale market are not included in the calculation model and only RETAIL sales (external end users transactions) are included. Very pleased to hear that the focus of the metrics provided are external transactions.

I applaud your taking the time to respond and also for disclosing the formula used in calculaitng your Sell-Thru rate.

Refreshing to work with a platform that values their inventory providers.

-Cougar

Does SH send an Approved or Rejected email for submitted domains? How long do they take for review of names?

godolphin said:

Does SH send an Approved or Rejected email for submitted domains?

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They send mail for approved names not rejected

How long do they take for review of names?

godolphin said:

How long do they take for review of names

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Last I submitted it took a couple of days but I think it varies

SH has been a bit slow in approval of names. Submitted some names since Wednesday and still pending till now. Why the delay ??