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interviews Expert Exchange: How To Get The Word Out About Domains for Sale

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Just how do you make investors and end users aware that you have put a domain name up for sale? For many investors, promoting their domain names effectively is vital for creating a cash flow for their domaining business. In the first edition of a brand new Q&A Expert Exchange series, we ask a panel of expert domain brokers to answer that question.

Our panel, responsible for hundreds of high value domain sales between them, will dispense valuable advise throughout this series with the aim of helping you in your own domain investment activities.

How do you primarily get the word out about your clients’ domains?

We sent this question to our expert brokers, and here's what they had to say:


@Joe Uddeme, Founder of NameExperts LLC
There are many ways to effectively market a URL. Most of the effort surrounds targeting the C-level executives at some of the largest companies around the globe. We utilize several tools to extract a qualified-lead list of targetable acquisition partners.

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@Jen Sale, COO of Evergreen.com
We integrate our custom sales lander and occasionally promote domain names via our social network accounts, newsletter, press releases, and paid ads.


George Hong, CEO of @GUTA
It depends. We typically promote via private connections, social network, PR articles, emails, phone calls, and/or advertisements.

Sometimes our clients want to keep things private and don’t want the domains to be marketed publicly. In those cases, we privately contact a select few qualified buyers.

We have completed several seven-figure transactions from privately contacting less than ten buyers.


@Giuseppe Graziano, CEO of GGRG
Mostly through client-direct outbound, but also through our GGRG.com domain investor newsletter.


Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings
Our research and prospecting team has an eerily good hit-rate in reaching potential end-users. But great open and response rates are of course only part of the battle. We also have various partners we work with who field buy requests or specific acquisition targets they may have.


@Dave Evanson, Senior Broker at @Sedo
To get the word out about domains I am brokering, I use a combination of several channels. These include, but are not limited to: email, phone, text, Skype, social media, Sedo newsletters, Sedo.com website, press releases, forums, bloggers, and word of mouth.

The actual combination, sequencing, and frequency of touch points varies sometimes by type or value of the domain name, vertical or industry, competitive frame, seller’s motivation, and marketplace dynamics.


@Hobi Michalec, Co-founder of Lumis Group
I'd definitely say that outbound marketing is the primary way we promote a domain name.


These responses have been edited for clarity.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
This is very helpful info.

Thanks
 
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Thanks for putting that together, James. Of note is that overwhelmingly 90%+ of the tips are pro-active steps.
 
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So many good ideas are revealed. Thanks @James Iles
 
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Nice summing up indeed, thanks.
 
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Lots of value here, another great read. Thanks.
 
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The unspoken truth in the above responses is that the domain names you are outbound marketing must be of a certain quality -- within the top 1% of all domain names out there.

With most domain names in most portfolios it does not matter how much outbound marketing you do -- if your domain name is of sub-par quality, you are only annoying good future buyers (of much better domain names you might market down the road) with your emails, phone calls, and texts. You only have one touch to make a good first impression with a CEO buyer; don't waste it by peddling a junky domain name at them. Save the very best names for outbound marketing; market all the rest through passive marketing (e.g., BIN and/or make offer landing pages + patience) or buy auctioning them off to the highest bidder in the wholesale market at NameJet, GoDaddy, or the like.

In short, break your portfolio down by quality and then determine the best marketing and sales channel for each domain name. Reserve the very best for outbound marketing to CEOs and CMOs.
 
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Good work James..thanks.
One person I’d love to know is Mike Mann’s method. How he finds buyers for some of his longtailed names that are willing to pay so much.
 
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Thanks for sharing. It is good to see that even the people who do outbound for the best domains in the world have to do a fair bit of work to make a sale :)
 
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So far I have not tried my self to promote the domains.Sedo and GoDaddy are doing good job for me,
 
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very insightful! thanks!
 
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I don't wish to sound overly-experienced but I agree 'Outbound' is pretty much key to any "Word(s) business related domain sale. 99% of businesses wouldn't even know a domain was available on the secondary market
 
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