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James Iles

Expert Exchange: How To Get The Word Out About Domains for Sale

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By James Iles, Mar 6, 2018
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Just how do you make investors and end users aware that you have put a domain name up for sale? For many investors, promoting their domain names effectively is vital for creating a cash flow for their domaining business. In the first edition of a brand new Q&A Expert Exchange series, we ask a panel of expert domain brokers to answer that question.

    Our panel, responsible for hundreds of high value domain sales between them, will dispense valuable advise throughout this series with the aim of helping you in your own domain investment activities.

    How do you primarily get the word out about your clients’ domains?

    We sent this question to our expert brokers, and here's what they had to say:


    @Joe Uddeme, Founder of NameExperts LLC

    rsz_experts.jpg

    @Jen Sale, COO of Evergreen.com


    George Hong, CEO of @GUTA


    @Giuseppe Graziano, CEO of GGRG


    Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings


    @Dave Evanson, Senior Broker at @Sedo


    @Hobi Michalec, Co-founder of Lumis Group


    These responses have been edited for clarity.
     
    Last edited: Mar 6, 2018
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 515th blog post on NamePros. View all blog posts

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  5. Comments (15)

  6. TERADOMAIN

    TERADOMAIN Upgraded Member Gold Account VIP

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    This is very helpful info.

    Thanks
     
  7. Tom K

    Tom K Established Member

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    Thanks for putting that together, James. Of note is that overwhelmingly 90%+ of the tips are pro-active steps.
     
  8. elevator

    elevator DnCombo.com VIP

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    So many good ideas are revealed. Thanks @James Iles
     
  9. Loko

    Loko Established Member ★★★★★★★★★★

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    Nice summing up indeed, thanks.
     
  10. SamDam

    SamDam Established Member

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  11. maxtra

    maxtra Active Member VIP

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    Lots of value here, another great read. Thanks.
     
  12. MediaCode

    MediaCode MediaCode.com ICA Member VIP

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    The unspoken truth in the above responses is that the domain names you are outbound marketing must be of a certain quality -- within the top 1% of all domain names out there.

    With most domain names in most portfolios it does not matter how much outbound marketing you do -- if your domain name is of sub-par quality, you are only annoying good future buyers (of much better domain names you might market down the road) with your emails, phone calls, and texts. You only have one touch to make a good first impression with a CEO buyer; don't waste it by peddling a junky domain name at them. Save the very best names for outbound marketing; market all the rest through passive marketing (e.g., BIN and/or make offer landing pages + patience) or buy auctioning them off to the highest bidder in the wholesale market at NameJet, GoDaddy, or the like.

    In short, break your portfolio down by quality and then determine the best marketing and sales channel for each domain name. Reserve the very best for outbound marketing to CEOs and CMOs.
     
  13. Brandmore

    Brandmore Established Member

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    Great ideas!
     
  14. Ram corbin

    Ram corbin Established Member

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    Good work James..thanks.
    One person I’d love to know is Mike Mann’s method. How he finds buyers for some of his longtailed names that are willing to pay so much.
     
  15. Bros

    Bros Active Member VIP

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    Thanks for sharing. It is good to see that even the people who do outbound for the best domains in the world have to do a fair bit of work to make a sale :)
     
  16. Pritam Singh Obi

    Pritam Singh Obi Established Member

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    So far I have not tried my self to promote the domains.Sedo and GoDaddy are doing good job for me,
     
  17. Domo Sapiens

    Domo Sapiens Established Member ★★★★★★★★★★

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    Great piece, thanks.
     
  18. FolioTeam

    FolioTeam Established Member

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    Great info.
     
  19. tjl92

    tjl92 Established Member

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    very insightful! thanks!
     
  20. BaileyUK

    BaileyUK Established Member

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    I don't wish to sound overly-experienced but I agree 'Outbound' is pretty much key to any "Word(s) business related domain sale. 99% of businesses wouldn't even know a domain was available on the secondary market
     
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