interviews Expert Exchange: How To Get The Word Out About Domains for Sale

There are many ways to effectively market a URL. Most of the effort surrounds targeting the C-level executives at some of the largest companies around the globe. We utilize several tools to extract a qualified-lead list of targetable acquisition partners.

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We integrate our custom sales lander and occasionally promote domain names via our social network accounts, newsletter, press releases, and paid ads.

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It depends. We typically promote via private connections, social network, PR articles, emails, phone calls, and/or advertisements.

Sometimes our clients want to keep things private and don’t want the domains to be marketed publicly. In those cases, we privately contact a select few qualified buyers.

We have completed several seven-figure transactions from privately contacting less than ten buyers.

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Mostly through client-direct outbound, but also through our GGRG.com domain investor newsletter.

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Our research and prospecting team has an eerily good hit-rate in reaching potential end-users. But great open and response rates are of course only part of the battle. We also have various partners we work with who field buy requests or specific acquisition targets they may have.

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To get the word out about domains I am brokering, I use a combination of several channels. These include, but are not limited to: email, phone, text, Skype, social media, Sedo newsletters, Sedo.com website, press releases, forums, bloggers, and word of mouth.

The actual combination, sequencing, and frequency of touch points varies sometimes by type or value of the domain name, vertical or industry, competitive frame, seller’s motivation, and marketplace dynamics.

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I'd definitely say that outbound marketing is the primary way we promote a domain name.

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