Discuss your Epik Experience!

[dande]

I think Epik is building the best ever Domain Lander in the history of domaining, and it really needs to be talked about extensively. That's why I am creating this discussion thread. A lot of thought process really goes into the project. And I can see (for the first time) a landing page that is built from the stand point of domainers rather than for just the marketplace itself.

Everything you have ever dreamt of getting or seeing in a professional landing page can be found in the new Epik marketplace landing page design.

Some of my Favorites Features:

1. The ability to optimize your "domain for sale" landing page to actually rank on Google, displaying your sales pitch/domain description. I just did that with few of my generic domain names such as ASAP.TV, targeting certain keywords, and they are showing pretty well on Google. That's a huge plus in my marketing effort.

2. Being able to change background image is another huge one for me. If you are good with pictures and images, you will surely find this very useful. I did that with Nagasaki.org and the result was truly amazing, showing the city of Nagasaki right at the background.

There are too many positive features and I don't want to mention all of them, all alone

So I am leaving you guys to share and discuss what you loves most or dislike about the new Epik marketplace and the landing pages.

The only negative for me is the checkout process. There are too many terms and conditions buttons to tick before checking out. It will be nice if they can streamline those into one beautiful big button

They also need to place the checkout button directly under the payment options. Right now it is awkwardly place somewhere below at the sidebar, which I don't find cool at all.

Sales experience is also welcomed in this discussion. I haven't had any sells so far at Epik because I started using the marketplace just recently, but the future is looking so bright.

 

[Ategy]

The main element of this particular ad looks to be his uniform and watches, located right in the center.

I have to agree with Tony .. and overall I like the ad a lot and wouldn't change much at all. But get rid of the watch and make "epik" a little bigger and I think you have a winner. I also really like @Lox's first one .. although I think the runner might be more appropriate for the domainer specific audience of NamesCon. Although definitely consider something more aligned with his entrepreneur focused ad when the advertising is not focused on domainers (although admittedly the runner still isn't bad at all in that context either). In the end getting more domainers does not grow the pie (it simply shrinks our relative portions) .. but getting outsiders to become domain consumers and potential end-users does most certainly grow the pie!

 

[tonyk2000]

I understood why I initially thought about (not too relevant in this context) missed Danica Patrick. Because I subconsciously compared a good looking female image VS athletic male image, and, again subconsciously and also aesthetically, preferred the first one. However, it should not be the desired effect of any IT comany ad. So I really like the version posted by @Lox - well balanced, without irrelevant associations.

Maybe too late for an event in question, but Epik really needs to think about extra branding and slogans. Which may include linguistic screening, visual testing, community acceptance and a lot of related things. So far we basically have just Epik which may be considered as a mistype of Epic by some. It is not enough. A good slogan (motto, catchphrase) is something that might be included into this ad (instead of simply lets get started). There are companies in U.S. (brandinstitute .com for example) doing this. They likely charge millions for their work, but here @ NP the same (and better!) can be achived in much more economical way - some contest with $$$ prizes for example. NP would be great for this purpose

 

[Primary Names]

@Epik.com Is there a way to add my favorite nameservers to Pre-Defined Name Servers drop-down list ?

 

[Rob Monster]

I understood why I initially thought about (not too relevant in this context) missed Danica Patrick. Because I subconsciously compared a good looking female image VS athletic male image, and, again subconsciously and also aesthetically, preferred the first one. However, it should not be the desired effect of any IT comany ad. So I really like the version posted by @Lox - well balanced, without irrelevant associations.

Maybe too late for an event in question, but Epik really needs to think about extra branding and slogans. Which may include linguistic screening, visual testing, community acceptance and a lot of related things. So far we basically have just Epik which may be considered as a mistype of Epic by some. It is not enough. A good slogan (motto, catchphrase) is something that might be included into this ad (instead of simply lets get started). There are companies in U.S. (brandinstitute .com for example) doing this. They likely charge millions for their work, but here @ NP the same (and better!) can be achived in much more economical way - some contest with $$$ prizes for example. NP would be great for this purpose

We are working on finalize that ad today. I agree that @Lox did something that was very helpful.

The working slogan is:

"Solutions for Digital Empowerment"

Open to other suggestions from this illustrious crew of branding brainiacs!

 

[Rob Monster]

@Epik.com Is there a way to add my favorite nameservers to Pre-Defined Name Servers drop-down list ?

Show attachment 141136

Well, we have something better than that, which is Domain Profiles:

https://www.epik.com/support/knowledgebase/how-to-create-and-apply-domain-profiles-to-domains/

It is even more clever and versatile and can be auto-applied for any registration or transfer.

Give that a look and I bet it covers your requirements.

You can apply Domain Profiles from the Name Servers page and Host records pages too.

 

[Rob Monster]

I owe a big thanks to @Lox. He not only conceived a better concept but his graphics assistant delivered a finished product for distribution to the printer.

I also owe a big thanks to @Blitzpotz for preventing us from going to press with the wrong creative. The grittier creative works great for instagram but for this print project it was the wrong one.

The term "Co-creation" is an inadequate word, So, I will just convey a giant THANKS.

 

[Ala Dadan]

Job well done

 

[Lox]

.

 

[oldtimer]

This is how I see this:

In the first photo the focus is more on what that person is doing which gives you the impression that you are helping that person to run faster or to get ahead in life through your Empowerment programs, but in the second photo the focus is more on the people themselves as it's not very clear as to what they are doing and so it gives the impression that you only want to help a certain kind of people.

Of course that's how I see it, others might think differently.

IMO

 

[wwwweb]

I owe a big thanks to @Lox. He not only conceived a better concept but his graphics assistant delivered a finished product for distribution to the printer.

I also owe a big thanks to @Blitzpotz for preventing us from going to press with the wrong creative. The grittier creative works great for instagram but for this print project it was the wrong one.

The term "Co-creation" is an inadequate word, So, I will just convey a giant THANKS.
Show attachment 141172

Your "Toki" logo seems so scaled down on that graphic

 

[Lox]

.

Your "Toki" logo seems so scaled down on that graphic

made with a purpose ... that will trick your eyes, easy to spot, otherwise you'll focus on everything else

 

[Rob Monster]

@Lox might kill me for this one but I think we'll pivot a bit on this back cover design in light of the target audience being overwhelmingly domainers.

The barista image did not really evoke the digital focus of our efforts, nor does it really evoke the domainer lifestyle of being able to work from anywhere, anytime and in your way.

Lastly, during 2020, you will see Epik expand beyond being domain names to empowering a trading economy around digital presence. That was the focus of this brand search.

And yes @wwwweb, we made the Toki logo a little bigger.

Was that an upgrade?

Here is what it looks like in hand as a back cover of the program guide -- mock up:

 

[Lox]

you know your audience ... the best is the one that best fits.

Regards

 

[Rob Monster]

you know your audience ... the best is the one that best fits.

Regards

Thanks -- Could not have done it without you!

 

[oldtimer]

@Rob Monster , the new design looks great, as I said you want the focus to be on what is being done (something related to domains and empowerment) rather than just the people in the photo. Save the other ones too you might use them for another purpose or market in the future.

IMO

 

[wwwweb]

@Lox might kill me for this one but I think we'll pivot a bit on this back cover design in light of the target audience being overwhelmingly domainers.

The barista image did not really evoke the digital focus of our efforts, nor does it really evoke the domainer lifestyle of being able to work from anywhere, anytime and in your way.

Lastly, during 2020, you will see Epik expand beyond being domain names to empowering a trading economy around digital presence. That was the focus of this brand search.

And yes @wwwweb, we made the Toki logo a little bigger.

Was that an upgrade?

Show attachment 141193
Here is what it looks like in hand as a back cover of the program guide -- mock up:

Show attachment 141194

Impressive 17 brands on that leaflet, essentially your own incubator.

Also an added bonus some great domain names: US.TV, Toki.com, WhoQ.com etc...

How about incorporating some Seattle landmarks in some of those future materials.

 

[Rob Monster]

@Rob Monster , the new design looks great, as I said you want the focus to be on what is being done (something related to domains and empowerment) rather than just the people in the photo. Save the other ones too you might use them for another purpose or market in the future.

IMO

Thanks @oldtimer

I really like that it begins to describe the #DomainerLife as a lifestyle:

https://twitter.com/x/status/1215831483056885760

You might recall the thread about Domainer Dojo:

https://www.namepros.com/threads/domain-dojo-brand-selection-poll.1163700

As a guy who has traveled a lot, and has been highly productive working in very remote beautiful places, it is a lifestyle that is hard to beat.

The other aspect that I see in that final ad is a bit of the Epik personality of charting ones's own path, being disruptive, while having fun.

I welcome input as we evolve the slogan since we are going to be pivoting away from "Swiss Bank of Domains" as we have outgrown it in a number of ways.

 

[oldtimer]

Thanks @oldtimer

I really like that it begins to describe the #DomainerLife as a lifestyle:

https://twitter.com/EpikDotCom/status/1215831483056885760

You might recall the thread about Domainer Dojo:

https://www.namepros.com/threads/domain-dojo-brand-selection-poll.1163700

As a guy who has traveled a lot, and has been highly productive working in very remote beautiful places, it is a lifestyle that is hard to beat.

The other aspect that I see in that final ad is a bit of the Epik personality of charting ones's own path, being disruptive, while having fun.

I welcome input as we evolve the slogan since we are going to be pivoting away from "Swiss Bank of Domains" as we have outgrown it in a number of ways.

Sounds great Rob,

How about:

The World is Your Domain!

 

[Blitzpotz]

How about:

The World is Your Domain!

Interesting. When I watched this photo I saw young Al Pacino sit there and the sky was cruised by a Zeppelin with the Scarface slogan "The world is yours!".

 

[Rob Monster]

Impressive 17 brands on that leaflet, essentially your own incubator.

Also an added bonus some great domain names: US.TV, Toki.com, WhoQ.com etc...

How about incorporating some Seattle landmarks in some of those future materials.

I would rather incorporate images of the domainer lifestyle.

Working from Mykonos -- for example.....

Yes, @oldtimer, the world is your Domain.

Clever.

But if @wwwweb insists on Seattle, I share again a photo of my office for at least half the year when in town -- May to November this works:

 

[Blitzpotz]

Yes, @Blitzpotz, the world is your Domain.

Copyright @oldtimer

 

[oldtimer]

Copyright @oldtimer

Thanks @Blitzpotz ,

I believe any slogan shouldn't be more than just a few words, ideally maybe 3 or 4 words that convey the right massage (without being a long sentence).

I'll be happy if @Rob Monster gives me some bounty if he uses my suggestion.

 

[Blitzpotz]

But if @wwwweb insists on Seattle, I share again a photo of my office for at least half the year when in town -- May to November this works:

Can I book this Dojo this July for vacation?

 

[wwwweb]

I would rather incorporate images of the domainer lifestyle.

Working from Mykonos -- for example.....

Yes, @oldtimer, the world is your Domain.

Clever.

But if @wwwweb insists on Seattle, I share again a photo of my office for at least half the year when in town -- May to November this works:

I get the digital empowerment, and work from anywhere it is very true, and can be very real for some.

I think consumers relate better to a company that embraces it's geo culture, landmarks, and roots, if you ever see some of the backdrops in Uniregistry's landscapes they represent British Columbia, Frank's beginnings...I guess where it all started, but those are landscapes that consumers relate with, don't get me wrong lying on a beach is a great vision, and fit within your digital empowerment branding.

I second what Old Timer stated, the message should be more short, simple, and catchy... Empowering YOU! etc...

 

[oldtimer]

Can I book this Dojo this July for vacation?

That's the harvesting time, be careful @Rob Monster might make you work in his blueberry farm.