@HotKey - Thanks! I'm sure a lot of members will really appreciate this. Great to get a bit of a look into some of the real numbers of a ngTLD portfolio.
Would it be okay to request more detail? What I'm mainly curious about (and probably many members) is if it's currently financially viable to maintain a portfolio of ngTLD names.
No problema! I appreciate your approach to fact-gathering.
Here's ballpark on my branch new G of domains only (last 4 years total, to date):
expenses: 12k
seeing black: 8k
That's it re. specifics, the rest I will leave for your imagination, as I am not overly enthusiastic on solely crunching numbers for decision making. Every name should be judged on its own merits, unless working with purchasing massive quantities at a time.
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If I may, visit your question "
Is it currently financially viable". This is what works for me:
I have spent over 4 years building a base (domains, site and individual landers) to work from. But firm believer in the most basic approach:
* returns will be determined by the work put into sales methods and the choices made with the names picked *
Domain sheets are split into 5 categories:
- .one --> bulk of my new G sales
- biggies veggie.pizzas
- legacy investments, ccTLDs and emojis
- vanity and personal use domains
- names that are in flux
My new Gtlds make up about 60% of my domains.
In and of itself, it has been profitable thus viable to maintain. But NOT lucrative. That may come in the future. I get more satisfaction from my collection that is more than the money. I look beyond the profits, and like what I see. I definitely do not think this model will work for the majority of investors, particularly those requiring steady and quick returns as a main source of income.
I have
never recommended getting into new Gtld investing without knowing the risks. I and others have outlined them countless times throughout many threads. The odds are against you, and the traction isn't there as it is with the legacy and ccTLDs. It is most definitely a work in progress, with an uncertain outcome. The registries have set up the system as an end user market. But they are starting to feel the pain. Releasing premiums at discounted prices. Bundling services with regs. etc.
Learning a lot along the way, and many mistakes. Sure more mistakes to come, and still more to learn. Main thing is, I enjoy what I do and I hope it reflects.
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Some guiding points to consider, if looking at buying a new Gtld:
My focus has always been, and will continue to be, on names that make sense to me, but more importantly, can they make sense to someone else.
- How many uses are there for the name. Is there more than one way to look at it. Can it target more than one user, as a fallback.
- Can the right be used independently of the left, or does it rely solely on its extension for usage viability. We hammer the importance of creating proper combinations, but this should not shut out creative solutions.
- How does it look on a web banner? Building? Bus? Business card? Url bar? How does it look with email?
[email protected]
- Always radio test.
- 7 characters total could also translate into a possible toll-free 800 number for the customer, if a match is available.
More to consider:
- What of extension lifespan, is there a question to its survival?
- Renewals. That great sale price will no longer be in a year. Is the name a keeper? There is a good likelihood it will not sell in the near future.
- Be prepared to rethink the rules. An LLL or a short category killer keyword prefix might mean absolutely nothing! This is not .com.
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Looking forward, am going to experiment with a more active selling approach: outbound, and multiple venues listings.
Joe, this took me 2 days to write, don't ask me for any more specifics.
- Hots