opinion A few companies that believe in the future of new gTLD's...

[000]

We hear a lot around the forums from people who see no future in the new gTLD program. They'll never catch on! is the battle cry, as if people are either incapable or unwilling to use or remember anything besides the almighty .com.

But what do the big wigs have to say?

Well, here are just a sampling of the international powerhouses that are each getting their own gTLD/s -- if that answers the question !!

Disney (.abc)
NFL (.nfl)
NBA (.nba)
MLB (.mlb)
Marriott (.marriott)
Hyatt (.hyatt)
Intel (.intel)
Visa (.visa)
FedEx (.fedex)
Netflix (.netflix)
Nike (.nike)
Lego (.lego)
Mattel (.mattel)
Best Buy (.bestbuy)
Jaguar Land Rover (.jaguar .landrover)
Fiat Chrysler (.chrysler .ferrari .fiat .jeep)
Discover (.discover)
Toyota (.toyota .lexus)
Honda (.honda)
Kia (.kia)
Citigroup (.citi)
Hitachi (.hitachi)
Xerox (.xerox)
Staples (.staples)
Gallup (.gallup)
GoDaddy (.godaddy)
Honeywell (.honeywell)
American Family Insurance (.amfam)
State Farm (.statefarm)
Progressive (.progressive)
Esurance (.esurance)
SC Johnson (.scjohnson)
Symantec (.norton .symantec)
Tiffany & Co. (.tiffany)
JCPenney (.jcp)
T.J. Maxx (.tjmaxx .tjx)
Macys (.macys)
L'Oréal (.makeup .beauty)
Microsoft (.microsoft .office .skype .windows .xbox)
etc

Do those names mean anything to you?

It would seem that many here think that these companies will never even use or advertise their fancy new URL's... that the "general public" still won't be aware of alternative URL's (gasp!!) even 5 years from now.

Say whaaa?!

How could they NOT? In the next few years, we will all be bombarded with new gTLD's from all directions, including many of the ones listed above.

If .com is still The Future, and the future of the new gTLD program is so uncertain (or doomed from the start, as many would argue), why is it that so many of the largest companies in the world are jumping aboard, rather than waiting it out from the sidelines? It's a very expensive endeavor, and it's not like anyone else is going to scoop up .NFL or .NETFLIX. Clearly, they aren't buying the whole .com is all that matters! hogwash.

Of course, many .com die-hards have spent a decade (or two!) investing solely in .com, so it is not surprising that they are slow to realize/accept what's happening. But the truth is, the tipping point will soon be upon us.

No longer will the NFL much care about Dolphins.com. They'll use Dolphins.NFL anyway.
Making a movie? There is no need to have the .com. Simply get the MovieTitle.movie.
Do you specialize in auto repair? Find a cool .repair and call it a day!
You get the idea!

It's way past time to admit that .com's are already losing value en masse. If you're still a .com die-hard, it's not too late, but the optimal time to re-evaluate your strategy has long since passed. You'll need to adapt sooner than later, or you will almost certainly go down with the ship.


Don't go down with the ship !





See more delegated strings here:
https://newgtlds.icann.org/en/program-status/delegated-strings

 

[168]

We migrated not just for security
Using .bank, marketing .bank really allows us to present ourselves to our clients
It says we’re special; we’ve got something different, It created a marketing opportunity

This is what end-users have said again and again! Nice to see Bloomberg covering it. thanks.

 

[DNScholar]

.Bank says it has added security layer for banking.

 

[Brands.International]

Interesting article about Amazon from today:

http://www.thedomains.com/2016/08/25/autonews-com-amazon-may-roll-car-portal-using-new-gtld/

 

[Wass]

Interesting article about Amazon from today:

http://www.thedomains.com/2016/08/25/autonews-com-amazon-may-roll-car-portal-using-new-gtld/

Your article is not good for the bashers...

 

[168]

Interesting article about Amazon from today:



RU said: ↑
So many nTLD haters... sad really.

Exactly, but the biggest haters are not domainers but end users.
Kate, Aug 7, 2016

Kate

They don't know them
They ignore them
They loathe them
The end result is still the same

Amazon must have been given some really bad advice.

 

[168]

These Major well known Corps What are they thinking?

Samsung using Artik.cloud,

.comie experts Save them !

 

[Wass]

Interesting article about Amazon from today:

http://www.thedomains.com/2016/08/25/autonews-com-amazon-may-roll-car-portal-using-new-gtld/

These Major well known Corps What are they thinking?

Samsung using Artik.cloud,

.comie experts Save them !

We are just at the beginning: with time these cases will be more and more...

 

[168]

BORDEAUX, THE GLOBAL CAPITAL OF WINE WILL GROW USING .WINE.GLOBAL AND .VIN.GLOBAL

 

[RU]

These Major well known Corps What are they thinking?

Samsung using Artik.cloud,

.comie experts Save them !

great find

 

[Kate]

We are just at the beginning: with time these cases will be more and more...

That is the least one could expect. Even a naysayer like me is surprised at how little has been achieved in 3 years.

The problem (that many seem to overlook) is that for each new site created in a new extension, there will be100 more in .com.

The so-called legacy extensions are continuing to outgrow new extensions, so the gap is widening. New extensions are making progress slowly but they are not catching up at all. So they remain marginal in the grand order of things.

 

[Wass]

That is the least one could expect. Even a naysayer like me is surprised at how little has been achieved in 3 years.

The problem (that many seem to overlook) is that for each new site created in a new extension, there will be100 more in .com.

The so-called legacy extensions are continuing to outgrow new extensions, so the gap is widening. New extensions are making progress slowly but they are not catching up at all. So they remain marginal in the grand order of things.

It's the end = your point of view
It's just the beginning = my point of view
What is the problem? good luck to you my friend.

 

[Kate]

The bottom line is, why set up your business in a marginal extension.

I bet that few of the cheerleaders have ever set up a real life business, let alone put it on a standalone new extension

If at least it was a new extension growing fast and becoming very popular among consumers it would make sense to jump on it and be part of the wave. But using an oddball string does not make your business look more credible, especially when people are seeing all the spam coming from new extensions and they tend to lump them all in the same lot.

 

[168]

That is the least one could expect. Even a naysayer like me is surprised at how little has been achieved in 3 years.

The problem (that many seem to overlook) is that for each new site created in a new extension, there will be100 more in .com.

The so-called legacy extensions are continuing to outgrow new extensions, so the gap is widening. New extensions are making progress slowly but they are not catching up at all. So they remain marginal in the grand order of things.

There is evidence the opposite is true. USAGE of .COM has declined 1.9% just in the last year.

Source w3techs.com

Historical trends in the usage of top level domains for websites

This report shows the historical trends in the usage of top level domains since August 2015.

1 Aug 2015 1 Aug 2016
.COM- 50.8% 50.6% 50.5% 50.3% 50.1% 49.8% 49.7% 49.6% 49.5% 49.4% 49.3% 49.1% 49.0% 48.9%

 

[168]

Statements without facts = lack of credibility

"using an oddball string does not make your business look more credible"
Same goes for oddball statements.

Nothing personal but you seem to be confused with your own opinion vs FACTS.

 

[dordomai]

There is evidence the opposite is true. USAGE of .COM has declined 1.7% just in the last year.

Source w3techs.com

Historical trends in the usage of top level domains for websites

This report shows the historical trends in the usage of top level domains since August 2015.

1 Aug 2015 1 Aug 2016
.COM- 50.8% 50.6% 50.5% 50.3% 50.1% 49.8% 49.7% 49.6% 49.5% 49.4% 49.3% 49.1% 49.0% 48.9%

this doesn't show us if .com usage has declined. It shows each TLD as a relative percentage which has decreased 1%. This is what you would expect if you have additional 20 million new domains registered. Actually it might be more because the Chinese ended up buying many ccTLDs as well. The number of .coms has grown in the same year.

You can use statistics to show anything you want if you don't care about reality or if you want to delude yourself.

Registrations alone are a pretty poor metric as other have pointed out already. Most of these or at least half were cheap China regs which will end up being dropped. A large part of the other part are protective regs which don't contribute anything to usage. In fact many redirect to the .com

How many large websites you know that you had previously used switched to the .com? That would be a better question.

I don't know of a single one. I don't doubt that some exist but in my internet usage I have seen zero change in domain extensions.

another thing: I see .info all day long. seriously. .biz too rarely. In the real world, outside.

Despite that I would never invest in an .info.

 

[168]

this doesn't show us if .com usage has declined. It shows each TLD as a relative percentage which has decreased 1%. This is what you would expect if you have additional 20 million new domains registered. Actually it might be more because the Chinese ended up buying many ccTLDs as well. The number of .coms has grown in the same year.

You can use statistics to show anything you want if you don't care about reality or if you want to delude yourself.

Registrations alone are a pretty poor metric as other have pointed out already. Most of these or at least half were cheap China regs which will end up being dropped. A large part of the other part are protective regs which don't contribute anything to usage. In fact many redirect to the .com

Usage counts then it doesn't make up your minds ! This stat is specific to .com USAGE not relative to anything else.
This stat has nothing to do with Registrations.
"The so-called legacy extensions are continuing to outgrow new extensions" In USAGE or REGISTRATIONS?
Source? If not, just more BS

"This is what you would expect if you have additional 20 million new domains registered"
Is this an excuse exclusive to .com ?

Y'all got lots to say without source to back it up. IMHO, a huge dis-service

 

[dordomai]

Usage counts then it doesn't make up your minds ! This stat is specific to .com USAGE not relative to anything else.

I don't see any definition. A webpage can be a parked page. Unless they state they exclude them I assume they are included.

 

[168]

"I bet that few of the cheerleaders have ever set up a real life business, let alone put it on a standalone new extension "

Tell that to all of the Major Corps. jumping on it and being a part of the wave

 

[168]

I don't see any definition. A webpage can be a parked page. Unless they state they exclude them I assume they are included.

Usage of top level domains for websites IS THE TITLE OF THE STATS. How could you miss that?!
When interpreting our surveys, you should know the following:

We investigate technologies of websites, not of individual web pages. If we find a technology on any of the pages, it is considered to be used by the website.
We include only the top 10 million websites (top 1 million before June 2013) in the statistics in order to limit the impact of domain spammers. We use website popularity rankings provided by Alexa (an Amazon.com company) using a 3 months average ranking. Alexa rankings are sometimes considered inaccurate for measuring website traffic, but we find that they serve our purpose of providing a representative sample of established sites very well.
We do not consider subdomains to be separate websites. For instance, sub1.example.com and sub2.example.com are considered to belong to the same site as example.com. That means for example, that all the subdomains of blogger.com, wordpress.com and similar sites are counted only as one website.
We do not include redirected domains. For example, Sun.com redirects to Oracle.com, and is therefore not counted.
Because our definition of "website" differs a bit from Alexa's definition, the "top 10 million" websites are actually less than 10 million. However, this has no statistical significance.

 

[dordomai]

"I bet that few of the cheerleaders have ever set up a real life business, let alone put it on a standalone new extension "

Tell that to all of the Major Corps. jumping on it and being a part of the wave

there is no wave. A few isolated cases of usage. Nothing dramatic so far.

 

[Wass]

Tell that to all of the Major Corps. jumping on it and being a part of the wave

Yes Major Corps...
For example: Google has bought for the future google self driving car:

SelfDriving.Car
SelfDriving.Cars
SelfDriving.Auto

 

[dordomai]

Yes Major Corps...
For example: Google has bought for the future google self driving car:

SelfDriving.Car
SelfDriving.Cars
SelfDriving.Auto

they are buying (.com, .cctld) domains all the time. usually no one cares. if it is a nGTLD, investors they start screaming hysterically.

 

[Wass]

they are buying (.com, .cctld) domains all the time. usually no one cares. if it is a nGTLD, investors they start screaming hysterically.

 

[168]

there is no wave. A few isolated cases of usage. Nothing dramatic so far.

LOL!!!!!! Isolated. UHuh.
Here's one or two a little more in line with the Domain Industry itself and other major players
Verison - .WEB HELLLOOOO!
WorldHostingDays WHD.GLOBAL HELLLOOOOO!
DomainForum.GLOBAL HELLLOOOOOOOOO!
PayPal.ME HELLLLOOOO!
ABC.XYZ HELLLLOOOO!
Artik.Cloud Samsung HELLLLLOOOO!
AMAZON- HELLOOOOO! find out more about it when Stacey King, General Manager for Amazon Registry Services and who is responsible for Amazon’s domain name registry business will be speaking at THE Domain Conference in 2 weeks.

Y'all need to contact these companies and explain to them why they are making a huge miscalculation going forward and maybe Y'all might consider adding some facts to back up your opinions and in the very least ad a disclaimer that what you represent here are just opinions without factual basis other than history based on a monopoly.
Cheers

 

[dordomai]

LOL!!!!!! Isolated. UHuh.
Here's one or two a little more in line with the Domain Industry itself and other major players
Verison - .WEB HELLLOOOO!
WorldHostingDays WHD.GLOBAL HELLLOOOOO!
DomainForum.GLOBAL HELLLOOOOOOOOO!
PayPal.ME HELLLLOOOO!
ABC.XYZ HELLLLOOOO!
Artik.Cloud Samsung HELLLLLOOOO!
AMAZON- HELLOOOOO! find out more about it when Stacey King, General Manager for Amazon Registry Services and who is responsible for Amazon’s domain name registry business will be speaking at THE Domain Conference in 2 weeks.

Y'all need to contact these companies and explain to them why they are making a huge miscalculation going forward and maybe Y'all might consider adding some facts to back up your opinions and in the very least ad a disclaimer that what you represent here are just opinions without factual basis other than history based on a monopoly.
Cheers

these are a handful of sites. I can show you more developed .infos and .biz and .me is a ccTLD

You will go broke being a pure play info and biz investor. Not even mentioning .me. You can not invest in these.

So far Amazon has not used a single extension. The Amazon story of today was a BS, 100% fiction story and predictably nGTLD investors fell for it.

Y'all need to contact these companies and explain to them why they are making a huge miscalculation

they are not making huge miscalculations. 250k are nothing for these companies. They don't care if they lose them or not. It's nothing for them.