opinion A few companies that believe in the future of new gTLD's...

[000]

We hear a lot around the forums from people who see no future in the new gTLD program. They'll never catch on! is the battle cry, as if people are either incapable or unwilling to use or remember anything besides the almighty .com.

But what do the big wigs have to say?

Well, here are just a sampling of the international powerhouses that are each getting their own gTLD/s -- if that answers the question !!

Disney (.abc)
NFL (.nfl)
NBA (.nba)
MLB (.mlb)
Marriott (.marriott)
Hyatt (.hyatt)
Intel (.intel)
Visa (.visa)
FedEx (.fedex)
Netflix (.netflix)
Nike (.nike)
Lego (.lego)
Mattel (.mattel)
Best Buy (.bestbuy)
Jaguar Land Rover (.jaguar .landrover)
Fiat Chrysler (.chrysler .ferrari .fiat .jeep)
Discover (.discover)
Toyota (.toyota .lexus)
Honda (.honda)
Kia (.kia)
Citigroup (.citi)
Hitachi (.hitachi)
Xerox (.xerox)
Staples (.staples)
Gallup (.gallup)
GoDaddy (.godaddy)
Honeywell (.honeywell)
American Family Insurance (.amfam)
State Farm (.statefarm)
Progressive (.progressive)
Esurance (.esurance)
SC Johnson (.scjohnson)
Symantec (.norton .symantec)
Tiffany & Co. (.tiffany)
JCPenney (.jcp)
T.J. Maxx (.tjmaxx .tjx)
Macys (.macys)
L'Oréal (.makeup .beauty)
Microsoft (.microsoft .office .skype .windows .xbox)
etc

Do those names mean anything to you?

It would seem that many here think that these companies will never even use or advertise their fancy new URL's... that the "general public" still won't be aware of alternative URL's (gasp!!) even 5 years from now.

Say whaaa?!

How could they NOT? In the next few years, we will all be bombarded with new gTLD's from all directions, including many of the ones listed above.

If .com is still The Future, and the future of the new gTLD program is so uncertain (or doomed from the start, as many would argue), why is it that so many of the largest companies in the world are jumping aboard, rather than waiting it out from the sidelines? It's a very expensive endeavor, and it's not like anyone else is going to scoop up .NFL or .NETFLIX. Clearly, they aren't buying the whole .com is all that matters! hogwash.

Of course, many .com die-hards have spent a decade (or two!) investing solely in .com, so it is not surprising that they are slow to realize/accept what's happening. But the truth is, the tipping point will soon be upon us.

No longer will the NFL much care about Dolphins.com. They'll use Dolphins.NFL anyway.
Making a movie? There is no need to have the .com. Simply get the MovieTitle.movie.
Do you specialize in auto repair? Find a cool .repair and call it a day!
You get the idea!

It's way past time to admit that .com's are already losing value en masse. If you're still a .com die-hard, it's not too late, but the optimal time to re-evaluate your strategy has long since passed. You'll need to adapt sooner than later, or you will almost certainly go down with the ship.


Don't go down with the ship !





See more delegated strings here:
https://newgtlds.icann.org/en/program-status/delegated-strings

 

[dordomai]

BNP Paribas Banque
https://mabanque.bnpparibas

NO redirect, and in fact this website gets TONS of traffic!
Alexa global rank = 2,978
It doesn't seem that people are having this huge struggle even with a cumbersome URL like mabanque.bnpparibas... so, why should they have any trouble with any other new gtld?
That thinking simply doesn't hold up in the real world, and is based on little more than fear of change.

it is a redirect as the main french online banking site was bnpparibas.net for over a decade.

bnpparibas.net redirects to https://mabanque.bnpparibas

all other languages use the ccTLD. see bnpparibas.de for example.

It doesn't seem that people are having this huge struggle even with a cumbersome URL like mabanque.bnpparibas... so, why should they have any trouble with any other new gtld?

Even you think it is cumbersome. Then why use it in the first place?

A few weeks back I saw an internet user mentioning a nGTLD for the first time. He was complaining that a site was offline and he couldn't access it anymore. It was still online.

He was referring to it as WORD-EXTENSION, WORD(DASH)EXTENSION instead of word(dot)extension. Without a link that he had previously used he was not able to access it anymore.

the technical understanding of most internet users is incredibly limited. if you confuse them with a more complicated URL you are not doing them a favour.

An URL like mabanque.bnpparibas isn't immediately reconized as an URL. It does not stand out. Only a small dot reminds you that you are dealing with a domain.

Every time they change their slogan they will have to change their URL as well. slogan.brand is not a better choice than brand.com in most cases.

There is no advantage in that case. A lot of companies are already realising that and switch back to their old URLs.

 

[168]

Both sides have great arguments for current established uses of domains. Not enough good ones left, .com the most commonly used etc. Keywords: CURRENT ESTABLISHED USES OF DOMAINS.

What if, many many more verticals are created across all markets that find domains useful ? Example1: A Phone- for many years it's sole purpose was to talk to someone that wasn't in the same room. Now how many uses does it have?
Example 2: The Television. Started with one use Now how many uses does it have?
Example 3: Print Media. Most of it was black and white for a very long time. Looking back , some of the early websites looked like paper print. Because of domains Media transmission is unlimited, rich with content and in every color you could imagine complete with instant video/audio pleasure.
All 3 are communication tools that evolved into many many uses. Domains are a communication tool and follow a similar pattern.

In the case of big brands, domains as accounts ? Each with it's own unique Identifier, each stored on a hand held server ? decentralized critical information they no longer have to spend millions in theft protection? More control of the traffic and decentralized loads, accommodation of differing cultures and languages that more millions are spent?
Small business- Not having a form of digital connection is no longer an option.?
Individuals - More companies are going to contract for hire at the professional level vs "employee" An online presence will be assumed in addition to the online platforms "currently established".?
Increased privacy concerns, rights, controls related to the "all in one" public platforms ?
Collectors? - The greatest human pastime, collecting things, trading things, coveting the things others want bragging rights to?
A new vertical for growth investments?
The breakdown of tightly controlled Media ? Advertising?
Alternative educational platforms ? In every corner of the globe ?


.COMS will always be the legacy of the still emerging digital era. There just isn't going to be enough unique "preferred" "relevant" identifiers to accommodate the wave of new verticals in the pipeline and the mass of new users. IMHO it isn't a matter of "if" New G's survive, It's a quest for which one's will best accommodate emerging vertical use. A massive treasure hunt after the low hanging fruit of .com has been picked over. Another example ! Heirloom seeds. Just for fun.

"Preferred" "Relevant" is much more important going forward. A domain is more than a Name. Happy Happy Hunting
Cheers!

 

[RU]

So many nTLD haters... sad really.

 

[Kate]

So many nTLD haters... sad really.

Exactly, but the biggest haters are not domainers but end users.

 

[Canadian]

Exactly, but the biggest haters are not domainers but end users.

I thought end users didn't know about new gTLDs ?

 

[Kate]

• They don't know them
• They ignore them
• They loathe them

The end result is still the same

 

[comati]

http://bfy.tw/2hZx

and weir.info just expired today, if you wanna reg. it

 

[Canadian]

• They don't know them
• They ignore them
• They loathe them

The end result is still the same

The Twisted Logic of this Hater is my new gTLD Motivator

 

[RU]

NamePros = dot com lovers ...

 

[000]

Every notable change in technology has its skeptics.

There were (and still are) skeptics about automobiles.... planes...... microwaves...... smart phones.... computers..... heck, even the Internet itself.

So, of course there are skeptics about the new gTLD's. Some people just don't like change!

It just so happens that a large number of these skeptics have spent the last 10-20 years banking on .com....

I've been buying .com's for over a decade, and I am continuing to do so!
But will I blindly ignore the new gTLD's or avoid them like some sort of scam? Heck no!

There are PLENTY of GREAT new gTLD's.... for those with a little foresight.

 

[comati]

my problem is that i didn't break-even on .net .biz .me .mobi (yeah, i know) or that i know people who went all in on .co because of few sales and then nothing (i think because .io happened) and they had to drop huge in inventories ... so ... i have nothing against new gTLD, but they are risky ... of course you can hit the jackpot but you can also bet on Haru Urara

 

[000]

my problem is that i didn't break-even on .net .biz .me .mobi (yeah, i know) or that i know people who went all in on .co because of few sales and then nothing (i think because .io happened) and they had to drop huge in inventories ... so ... i have nothing against new gTLD, but they are risky ... of course you can hit the jackpot but you can also bet on Haru Urara

I think it's safe to say that putting all your eggs in one basket is usually not a wise move (unless you get it all right lol). It's typically a good idea to diversify. For me, that means investing in great .com's AND great new gTLD's, always keeping in mind factors such as quality, annual renewals, etc.

 

[JB Lions]

Every notable change in technology has its skeptics.

There were (and still are) skeptics about automobiles.... planes...... microwaves...... smart phones.... computers..... heck, even the Internet itself.

Not this nonsense again. It's just new extensions, not some change in technology. And there are still skeptics on automobiles, computers etc? What are you even talking about.

 

[000]

Not this nonsense again.

Oh thank you Sir Lions for your noteworthy contribution to this thread. It has been duly noted.

 

[000]

It's just new extensions, not some change in technology.

Maybe that's your problem: looking at it from a technical standpoint.

The value of the new gTLD's has absolutely NOTHING to do with the technical advantages that they might offer.

The value of new gTLD's is 100% in the marketing benefits of using attractive domains.

That's what it's ALWAYS been about... only, before, .com was basically the ONLY attractive option. NOW, attractive is no longer a word reserved for .com.

Fact is, there are now dozens of new attractive options for end users to choose from... which is why the .com-only folks are so scared of the new gTLD's. The need for a company to spend 5 or 6 figures on that killer .com at all is vanishing !

And there are still skeptics on automobiles, computers etc? What are you even talking about.

There are indeed! Way less now than 10 years ago, or 30 years ago, but they exist. Let me modernize the list a bit so that maybe you can relate:

There were (and still are) skeptics about GPS...... driverless cars.... social media..... heck, even new gTLD's.

Better?

 

[Raymond C]

Who said gTLD is dead?

Sex.Live sold $160000
Porn.Live sold $120000 lately

 

[hullswingerscom]

Sex.Live sold $160000
Porn.Live sold $120000 lately

wow amazing sales did anyone manage to get "Sex " or was most withheld back

 

[mad409]

Who said gTLD is dead?

Sex.Live sold $160000
Porn.Live sold $120000 lately

It's not dead by any means, just starting to get interesting...

"He recently purchased three .GAMES domains for an undisclosed six-figure sum: Free.GAMES, Shooting.GAMES, and Racing.GAMES."

http://rightside.news/big-brands-already-interested-games

 

[Bram C.]

Who said gTLD is dead?

Sex.Live sold $160000
Porn.Live sold $120000 lately

The sale price is high but those are registry sales. No domain investors are making 6 figure gTLD sales.

 

[dordomai]

Who said gTLD is dead?

Sex.Live sold $160000
Porn.Live sold $120000 lately

Many .mobi sold for 6 figures when there was still hype.
sex.xxx sold for $3 million when there was still hype. Today the extension is more less dead.

It is always the same pattern. The registry launches a new extension, hypes it, sells some premium domains and some suckers bet big on it.

Then everyone agrees because there have been big sales it must be a good investment and buy more. Then after a while, when no more big sales are happening, people get bored and move on.

Then the next big thing appears and the cycle repeats itself again.

 

[hullswingerscom]

maybe they sold them to cheap.

 

[mad409]

The sale price is high but those are registry sales. No domain investors are making 6 figure gTLD sales.

Not yet, but I see you invest in new g's too.

 

[dordomai]

It's not dead by any means, just starting to get interesting...

"He recently purchased three .GAMES domains for an undisclosed six-figure sum: Free.GAMES, Shooting.GAMES, and Racing.GAMES."

http://rightside.news/big-brands-already-interested-games

which were all registry sales. Domainers post sales from non-domainers to highlight the potential for domainers.

How many .xxx domainers are left today?

 

[Bram C.]

Not yet, but I see you invest in new g's too.

I have a couple of gTLDs yes. No secret there. But around 98% of my portfolio is .com.

 

[mad409]

I have a couple of gTLDs yes. No secret there. But around 98% of my portfolio is .com.

More than a couple from what I seen but I'm confused why a new g investor would ever post negative comments whether it's a registry sale or not. You're either on board or not but JMO...