interviews Why This Company Paid $150,000 for User.com

User.com is a marketing automation platform aimed at boosting engagement and conversion with personalized automatic live chat messages, emails, SMS, pop-ups, chatbot, and many more. We have solutions for each marketing funnel level - from the first click on the website until the stable relationship with the customer.

Thanks to User.com you can nurture your leads, sending them audience-tailored communication, at the right time, through the right channel.

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It’s never easy to find a catchy name for your company. We were thinking about the proper domain name for a long time and finally, we decided on userengage.com. It was simple enough and available at an affordable price so we contacted its previous owner, David Cohen from Techstars.com, and we bought it for $10,000.

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The marketing automation market constantly grows so it’s important to find a name that is short and easy to remember. User.com meets both conditions and is only four letters. We’ve been dreaming about it since the beginning but the price was out of our range at that time.

We never thought that we could succeed, but 10 months ago we began negotiations, just 'for fun' and because of curiosity about what the process looks like. During this period we exchanged an enormous number of emails with Sedo and finally, we bought the domain for $150,000.

I think the price is high, but still extremely low for such a short generic name. User.com shows we are customer focused. Our tool allows clients to create a user-friendly relationship between the companies and their customers, we facilitate businesses growth and we help users to find what they really look for on the Internet. I believe it’s a perfect name.

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Definitely, yes. Even though we could afford the price, we still had doubts if this was the right decision. And then our investor appeared and gave us both financial support and business mentoring. Vercom is a winner of the prestigious Deloitte Fast 50 and the support they gave us was invaluable. They made us sure that we were making the right decision.

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We didn’t use any specific tools. We counted on Sedo, the domain broker and actually, that was enough.

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The initial price for User.com was $700,000. From the one perspective, it’s just a word, but the word is just four letters. Additionally, for our services, it’s a perfect match. We had to try the negotiations.

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Sedo was a very patient partner. As I said earlier, we were mailing so often and spent so many hours on Skype calls before we finalized the transaction. We had never made a transfer for $150,000 before, so we were checking everything - from the contract through to the bank account details. They were great, and the transfer agent we were assigned was courteous. The whole process went smoothly.

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The feedback I received was fantastic. My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive.

Of course, we heard a few voices discussing if the price is reasonable and some people had doubts about the investment we've made. But general feedback was great and it gave our new brand a ‘boost’ for further marketing activities.

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