Andy

UK Businesses Using Ultra Premium Domains

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By Andy, Jun 2, 2016
  1. AndyM

    AndyM kingdomDesign.com Web design and development VIP Trusted Contest Holder

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    We hear so much about Chinese investors owning elusive short .com domains. So, me being British (Scottish), I thought that I would do a little research on the United Kingdom based businesses that are using two-letter (2L) and three-letter (3L) .com domain names.

    Here’s a list of some short, premium domains and the British companies that use them.

    DIY.com
    B&Q, the largest DIY (do it yourself) store in Britain and fourth largest in the world owns this domain. In my opinion, this is a genius domain for a hardware retailer, as they sell tools for customers to complete “do it yourself” projects. B&Q stands for Block and Quayle, who founded the company in 1969. The domain was registered in 1997.

    BT.com
    British Telecom, Britain’s largest telecom network, owns this premium domain, which was registered in 1992. It may be that British Telecom hand registered the domain, which of course would have saved them a pretty penny.

    SKY.com
    Sky TV owns and operates this 3L domain. NameBio and DNpric.es both show a record of it selling for $1,000,000 back in 2003 to a private entity. The domain itself was originally registered in 1988. Sky TV has been a dominant British TV network for many years and holds the exclusive rights to live English and Spanish football and Formula 1 racing.

    SP.com
    SP.com is home to Scottish Power, one of Britain’s leading providers of gas and electric and a national leader in renewables. As a Scotsman, it's nice for me to see a Scottish company own and use such a premium domain.

    IF.com
    The owner of this domain is Intelligent Finance. They are an exclusive online bank that is a part of the HBOS Group containing Halifax and Bank of Scotland. Lloyds Banking Group owns the HBOS Group. The story goes that the “I” and “F” for “Intelligent Finance” come from the middle of “Halifax.” Many years ago I worked in an Intelligent Finance call center. NameBio shows a record of IF.com being sold in 2003 for $1,000,000 to a private entity. The domain was registered in 1997.

    BP.com
    British Petroleum, another one of Britain’s leading companies, occupies this domain. BP is one of the seven major oil and gas companies in the world. The domain was registered in 1989.

    EY.com
    EY.com belongs to Ernst & Young, a firm that specializes in multinational professional services. The domain was registered in 1994.

    AO.com
    John Roberts founded Appliances Online in 2000 after his friend bet him £1 that he could not sell appliances online. Whether or not Mr. Roberts collected from his friend, it was a lucrative wager, as the company now has over £450,000,000 in annual revenue. In 2013 they rebranded as AO.com after purchasing the premimum domain for £195,500.

    O2.com
    While this isn’t technically a 2L domain, it is an interesting and short premium name. O2 is one of the largest cellular networks in Britain. Although they use o2.co.uk as their main site, O2.com points to it. The domain was registered in 1995, and according to who.is will expire on June 29th of this year.

    --

    While Chinese investors may be purchasing a lot of premium short domains, I wanted to show that there are still examples of two and three character domains in use all over the world. It was fun for me to see that some British companies are in on the action, and even some Scottish companies, too. There are some really amazing premium domains out there, and paired with the right company, they can make a great match.
     
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  4. AndyM

    About The Author — Andy

    Andy is a student web developer at Fife College in Scotland. He recently started his own development company, Kingdom Design where he offers simple effective web designs. Andy started domain investing in 2014 as a part time hobby, this hobby eventually led him leave his job, go back to college and start his own business venture, all at the age of 35. He is a committed dad of 4 children and husband to his wife Claire, of 5 yea ...

    This is Andy's 2nd blog post on NamePros. View all blog posts

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  5. Comments (16)

  6. disaac81

    disaac81 Active Member VIP

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    I have used IF before, such a great name IMO, intelligent + finance, really an example of a brand name that simply works wonders.
     
  7. carob

    carob Active Member VIP

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    Hi interesting list, thanks. In practice BT stands for Bombay Telecom.

    Another I often see on the back of buses is LV.com for Liverpool Victoria Insurance.
     
  8. elevator

    elevator Active Member VIP

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    Thwnks for this vaouable information. Cheers.
     
  9. carob

    carob Active Member VIP

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    Also BA.com redirects to British Airways. But EE have not bought ee.com yet.
     
  10. elevator

    elevator Active Member VIP

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    Sorry I meant to say thank you for this valuable information.Cheers.
     
  11. Dominium

    Dominium Active Member VIP

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  12. James Iles

    James Iles NamePros Writer PRO Business Account VIP Trusted Blogger

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    IG.com - IG Group. Bought the name for $4.7mm
     
  13. Dominium

    Dominium Active Member VIP

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    SC.com Standard Chartered
     
  14. Dominium

    Dominium Active Member VIP

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  15. DU

    DU Secret Santa VIP

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    And after all the years of getting Guardian.com and using Grauniad.com instead... I could have just done GU.com....

    That's minutes I'll never get back! Nice to know, though :)
     
  16. Sumit Agrawal

    Sumit Agrawal Established Member

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    These types of short domain names will have value in all parts of world. Humans are lazy species and don't like to remember and type long names. :)
     
  17. nvdomains

    nvdomains Established Member

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    Useful info. Thank you to all.

    When will Indian company managements understand the value of domain names?
     
  18. Avtar629

    Avtar629 MarketDN.com Business Account VIP

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    When the rupee becomes equal in value to the USD.
     
  19. Sumit Agrawal

    Sumit Agrawal Established Member

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    With more and more Indians connecting to internet, companies will realize the importance of right domain names. Web (from companies to online users) usage in India is yet to mature. That's why I think government's Digital India program can be a game-changer for India as well as world (because India so many potential internet users who right now don't have access to basic internet) as a whole.
     
  20. Dominium

    Dominium Active Member VIP

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    LV.com Liverpool Victoria
     
  21. Lakshan

    Lakshan Moderator, NamePros Moderator Business Account VIP

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    Thats cheap
     
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