James Iles

Top Topics: Did Sell for $1.15 Million?; Why is .IO So Hot?...

By James Iles, Apr 4, 2021
  1. In this week's Top Topics, we look at why the .IO domain extension is currently hot, and GoDaddy releases its latest domain sales data including the sale of for $350,000. Elsewhere, we look at category-defining domain names. Who buys category-defining domains?

    Why is .IO So Hot?

    Anyone following domain name sales data will have noticed that the .IO extension is hot. Some recent .IO sales include the likes of for $49,999, for $35,000, and for $25,000. Reported sales data also shows just two six-figure sales, for $175,000 and for $100,000, but behind the scenes, there are likely to have been many more.

    If you are perplexed as to why .IO is hot at the moment, you're not alone. Here, we look at why .IO is the breakout extension. Why is .IO preferred over other similar extensions?

    Topic by: @du6262

    GoDaddy Sells for $350,000

    For several months, GoDaddy has been releasing domain name sales data from its aftermarket and brokerage divisions. This week, the company released its domain sales data for November 2020, with GoDaddy disclosing a total of twenty domain sales

    Of those twenty domain sales, nine were sold for $100,000 or more. Leading the way was, which sold for $350,000. Some investors in this discussion consider the $350,000 sales price of to be too cheap. Do you agree that the domain was undersold?

    Topic by: @equity78

    Who Buys Category-Defining Domain Names?

    There are some top companies that own category-defining domain names. Amazon acquired and in October 2020, Otis Elevators owns, and the National Pen Company owns

    Who is the typical buyer for a category-defining domain name and why do end-users acquire category-defining domains? Are these brand protection acquisitions, or are there marketing plans for category-defining domains?

    Topic by: @KnifeCatcher

    Did Sell for $1.15 Million?

    George Kirikos is back with more domain detective work. After uncovering the $904,000 sale of last week, George has surpassed his previous efforts by discovering a $1.15 million sale. According to an SEC filing that George reviewed, a company called Live Current Media sold a domain name for $1.15 million on March 22, 2021.

    After some analysis of domain names owned by Live Current Media, it seems that the sold domain may be, with the domain changing nameservers in March 2021.

    Topic by: @equity78

    Bonus: May the Odds Forever Be in Your Favor - Let the Games Begin!

    Regular visitors may have noticed a mysterious countdown timer that appeared at the beginning of March, with the timer expiring on April Fools' day. On April 1, a battle arena appeared with community members able to challenge each other in a 90s style gaming arena.

    It's an April Fools' Day joke, but it's proving to be a hit with the community. As of writing, the arena is still live for new duels.

    Topic by: @olcayto

    Top Topics of the Week is a blog series featuring the most popular discussions and content within the domain community. Tune in weekly to see what’s trending
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit

    This is James Iles's 760th blog post on NamePros. View all blog posts

    Home Page:
  5. Comments (4)

  6. Chayan Molla

    Chayan Molla Established Member

    Likes Received:
    Your research is always very nice. There is a lot to learn from each of your content, Thank you very much.

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. VIP Gold Account

    Likes Received:
    If views / replies are a factor in your "Top Topics", then the thread has expired and dropping today

    should definitely be #1 here because this one had / has much more views (4,069 *) and replies (92 *) than any of the ones you selected (while one of your "Top Topics" above has only 141 * views and 3 * replies).

    * at the time of writing this
  8. That was published last Saturday. I usually consider topics published Sunday to Sunday
  9. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

    Likes Received:
    Nice selection of interesting and important topics.

    The $1.15 million sale that George got from the financial report is interesting sale of great name. They probably were under some duress to sell, since it seems their cash flow is low and pandemic continues to make the development plans impossible, I presume. They were first registered just 100 km from me, so feels almost a local story!

    Thanks for putting some of the recent major .io sales together and then linking to the discussion on why .io, instead of one of the other, has emerged so strong.

    Thanks again,

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