As most of you do, before buying any domain I usually try to identify who the potential end user would be. Although it might look obvious at first glance, I am finding it hard to decide who the perfect end user would be for category defining domains such as ComputerScreens.com / TeaCups.com / CargoShipping.com (just examples I made up. Not mine). Would these domains be used by a brand as part of a campaign to sell specific products / services? If not, why would a company call themselves a generic name rather than a brand name?