This morning the Premium Domains division of Donuts confirmed the sale of the domain name My.Life for $175,000. I had reached out to them a few days ago, after rumours of the sale first emerged on NamePros. If, or when, the sale is listed on NameBio, it would become by far the highest .life extension sale in the public record. The sale is the 17th highest new extension domain name sale of all time, at least for those sales with confirmed prices. This is the third 6-figure new extension domain name sale with a revealed price so far in 2020. That is more than in all of last year. The other two sales were shop.app at $200,000 and live.chat at $125,000. NamePros member New.Life had first suggested on NamePros that My.Life had sold based on WhoIs records. He also pointed out that the name had recently been listed with a $200,000 price tag. As was the case in the recent acquisition of shop.app by Shopify, the purchaser in this case is also a huge business. It appears to be Meredith, a media and marketing services company. They are publishers of such well known brands as People, Better Homes & Gardens, and InStyle, along with many more. The domain name did not resolve at the time of writing, and it is not yet known whether Meredith plan to use My.Life directly, or if they acquired it on behalf of a client. As FolioTeam wrote “I love the simplicity and the aptness of the name.” Grego85 added “I hope the buyer does something really cool with it. The name has great potential.” I definitely agree. This is surely one of the most powerful domain name phrases. It will be interesting to see how Meredith use this stellar domain name. As major businesses recognize the value of powerful digital assets, there is a positive impact on the entire domain name industry. I believe because the Meredith publications and Shopify are well known to consumers, there could potentially be significant improvements in acceptance of new extension domain names.