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Bob Hawkes

My.Life Domain Name Sells for $175,000

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By Bob Hawkes, Apr 17, 2020
  1. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    This morning the Premium Domains division of Donuts confirmed the sale of the domain name My.Life for $175,000. I had reached out to them a few days ago, after rumours of the sale first emerged on NamePros.

    If, or when, the sale is listed on NameBio, it would become by far the highest .life extension sale in the public record. The sale is the 17th highest new extension domain name sale of all time, at least for those sales with confirmed prices.

    This is the third 6-figure new extension domain name sale with a revealed price so far in 2020. That is more than in all of last year. The other two sales were shop.app at $200,000 and live.chat at $125,000.

    NamePros member New.Life had first suggested on NamePros that My.Life had sold based on WhoIs records. He also pointed out that the name had recently been listed with a $200,000 price tag.

    As was the case in the recent acquisition of shop.app by Shopify, the purchaser in this case is also a huge business. It appears to be Meredith, a media and marketing services company. They are publishers of such well known brands as People, Better Homes & Gardens, and InStyle, along with many more.

    The domain name did not resolve at the time of writing, and it is not yet known whether Meredith plan to use My.Life directly, or if they acquired it on behalf of a client.

    As FolioTeam wrote “I love the simplicity and the aptness of the name.” Grego85 added “I hope the buyer does something really cool with it. The name has great potential.” I definitely agree. This is surely one of the most powerful domain name phrases. It will be interesting to see how Meredith use this stellar domain name.

    As major businesses recognize the value of powerful digital assets, there is a positive impact on the entire domain name industry. I believe because the Meredith publications and Shopify are well known to consumers, there could potentially be significant improvements in acceptance of new extension domain names.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. Bob Hawkes

    About The Author — Bob Hawkes

    Domain analyst, writer and educator, with particular interests in domain name phrases and non-business uses for domain names. I am a risk averse domain investor who only invests modest amounts in a variety of extensions and niches. Don't hesitate to contact me - I like to help!

    This is Bob Hawkes's 35th blog post on NamePros. View all blog posts

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  5. Comments (61)

  6. Welberch

    Welberch Welberch, LLC VIP ★★★★★★★★★★

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    Flowers.mobi was sold as well and what did it mean?
     
  7. Pay.My.id

    Pay.My.id Established Member

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    Good and strong word on nGTLD is one of key to make more money.
     
  8. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    One way to see how important an expression is, is as simple as a Google search with quotation marks. Since the quotation marks restricts results to those with that precise wording, it can be helpful in deciding between alternative expressions.

    Just now I tried that with "my life" - and it showed 781 million results. Google results vary with region and other browsing parameters, but that is an unusually high value. For example if I do a similar search on "more sales", a very popular expression, it gives just under 11.8 million results. "CBD treatments" only 62 thousand results.

    I think another indicator that my.life is not just great but exceptional.

    Bob
     
  9. Welberch

    Welberch Welberch, LLC VIP ★★★★★★★★★★

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  10. Rhinnnn

    Rhinnnn Established Member

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    Nope :)


    I think $175,000 is a fair price.
     
  11. NickB

    NickB Aka MrAcidic VIP Gold Account

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    $175,000 worth of garbage.....
     
  12. NickB

    NickB Aka MrAcidic VIP Gold Account

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    Does not mean I am going to go and buy or reg any .life domains though.....
     
  13. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    In an article posted this morning @EJS adds the additional information that $100,000 has already been paid (cash) and the final instalment of $75,000 is due at end of year. So I guess even when you sell in 6-figures, instalment plans can help! :xf.smile:

    Because of the rules DNJournal use (include full cash payment has been made), as Elliot mentions, this probably means the sale will not get listed. I understand the reason for the rule, but as more and more sales happen on payment plans, I wonder if it still is as relevant.

    At first I was going to mention that when someone buys a house or car it is called a sale, even if there is a mortgage or 5 years of payments on car, but I guess there is a subtle difference in that in those cases from the sellers perspective there is a sale, and it is a third party who is handling the financing, at least in most cases. Here the financing, I presume, is by the domain seller.

    Bob
     
  14. kandyan

    kandyan Established Member

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  15. Dave

    Dave Top Contributor VIP ★★★★★★★★★★

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    That isn't what its about.

    New GTLDS are more likely to have value if the left of the dot and the right of the dot flow well together.

    Here are other examples of that:

    send.money
    free.games
    personal.loans

    Before you ask, no I'm not some nGTLD advocate at all, but I can understand from a marketing perspective why domains like the above or my.life may have value to an end user.
     
  16. pb

    pb Established Member ★★★★★★★★★★

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    Nice domain, great sale, but there's still mylife.com... it doesn't even resolve. Unless they approached the owners first and they absolutely refused to sell, it was probably a bad decision to go after my.life first.

    [edit] nvm, apparently it resolves in some countries.
     
    Last edited: Apr 17, 2020
  17. NickB

    NickB Aka MrAcidic VIP Gold Account

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    I am sure people have seen this sale and gone and looked up and regged .life names on the back of this

    That is why I wrote I won't be going out and regging or buying .life domains....You have explained (probably better than I would of) why I won't - the best names are either gone, held by the registries or are priced for end users I did not write what I did to disparage the extension


    Next time I will be more clear......

    **have edited
     
    Last edited: Apr 17, 2020
  18. Dave

    Dave Top Contributor VIP ★★★★★★★★★★

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    You're absolutely right. People should NOT register .life domains on the back of this.

    My point is this sale worked because of the two words together.

    But something like loans.life wouldn't work, no matter how good the left keyword is.

    Hope that makes sense.

    Thanks
     
  19. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    Sorry this part is not correct. It resolves. It is in use by a reputation management service.
    Bob
     
  20. Samer

    Samer Top Contributor VIP Blue Account

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    I don't agree with the value paid,

    I liked the post since shared structure; fascinating, thanks!

    Samer
     
    Last edited: Apr 17, 2020
  21. pb

    pb Established Member ★★★★★★★★★★

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    Ok then, maybe it's a geo thing, but I tried on different devices and it doesn't resolve for me.
     

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  22. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    I have used mylife.com they are a developed website an active business so they probably had no desire to sell. Not for $175,000.
     
  23. Samer

    Samer Top Contributor VIP Blue Account

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    Looks like a very cool site!

    and not saying that since .com

    Thanks for sharing (y) I'll tell them you sent me. (Kidding)

    Samer
     
    Last edited: Apr 17, 2020
  24. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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  25. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    It does load a little slowly (I am in Canada, so it at least goes outside USA), on first access, for me. They are based out of Los Angeles and claim a US patent on their process. As I understand it they use public online records, social media, criminal, etc. to build a reputation profile for you, and then assign a score. Although memberships allow you to help rebuild your reputation by adding reviews, it is not a traditional name reputation firm.

    I would love to know what the .com sold for, but not in NameBio. It was created in 1997. Would be interested to know if they were approached about selling their name. Edit: It sounds from information on scale and history of company provided by @equity78 below that they definitely would not be open to possible sale, at least in this price range.

    I also had a quick look at MyLife TESS records, a fair number of live and dead in various use categories, not surprising for such a common and versatile phrase.

    Bob
     
    Last edited: Apr 17, 2020
  26. Samer

    Samer Top Contributor VIP Blue Account

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    You missed the best part!

    MyLife.png

    Let's see if "My.Life" comes close to .com counterpart

    Samer
     
    Last edited: Apr 17, 2020
  27. New.Life

    New.Life THE.COMPANY

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    I sold All.Life to another multi-billion-dollar company,
    and it took them more than a year to make a decision to buy All.com
     
  28. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    MyLife.com has been through a couple name changes before. The information brokerage founded by Jeffrey Tinsley in 2002 started as Reunion.com. According to Wikipedia In 2007, MyLife.com received $25 million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to Tinsley, the company’s 2008 revenue was estimated at 52 million dollars
     
  29. Lavern Clardy

    Lavern Clardy Established Member

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    Thank you Bob for all that information. learning more everyday.
     
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