Described by Michael Arrington as "one of my favourite new startups for 2010", Gogobot became a popular destination for planning vacations and excursions. The company experienced triple-digit growth and received close to $40 million in funding, according to Crunchbase. With this momentum behind the company, CEO Travis Katz and his team acquired the domain name Trip.com from Expedia and swiftly rebranded the company. In this interview, Travis gives us some fascinating details about Gogobot and the rebranding process that resulted in Trip.com. Can you tell us about yourself and the company behind Trip.com? Originally, your company was branded under the name Gogobot. Who came up with this name, and why did you choose it? When did you first consider moving away from Gogobot as a name? How did you decide on the name Trip.com? Did you have other domains under consideration (i.e as a back up, in case trip.com wasn’t available), or was your target name always Trip.com? Why did you ultimately settle on Trip.com as your new brand name? How did you determine how much the domain was worth to you? Did you use any appraisals, brokers or tools to help you figure out the value? (disclosing the name’s actual value isn’t necessary) Do you think buying Trip.com was a good investment in your company? Have you had any feedback on the name change? What would your advice be to other startups or companies looking at buying a premium domain name? Do you think that buying the right domain name should be a priority for startups? -- Thanks to Travis for taking the time to participate in our Inside Interview series. In addition to an incredible domain, Trip.com have managed to acquire the exact match social media usernames, so you can follow @Trip on Facebook, Twitter and Instagram. Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.