James Iles

Inside Interview: From Gogobot to Trip - Behind the Purchase of

By James Iles, Feb 22, 2017
  1. Described by Michael Arrington as "one of my favourite new startups for 2010", Gogobot became a popular destination for planning vacations and excursions. The company experienced triple-digit growth and received close to $40 million in funding, according to Crunchbase.

    With this momentum behind the company, CEO Travis Katz and his team acquired the domain name from Expedia and swiftly rebranded the company. In this interview, Travis gives us some fascinating details about Gogobot and the rebranding process that resulted in

    Can you tell us about yourself and the company behind

    Originally, your company was branded under the name Gogobot. Who came up with this name, and why did you choose it?

    When did you first consider moving away from Gogobot as a name?

    How did you decide on the name

    Did you have other domains under consideration (i.e as a back up, in case wasn’t available), or was your target name always

    Why did you ultimately settle on as your new brand name?

    How did you determine how much the domain was worth to you? Did you use any appraisals, brokers or tools to help you figure out the value? (disclosing the name’s actual value isn’t necessary)

    Do you think buying was a good investment in your company? Have you had any feedback on the name change?

    What would your advice be to other startups or companies looking at buying a premium domain name?

    Do you think that buying the right domain name should be a priority for startups?


    Thanks to Travis for taking the time to participate in our Inside Interview series. In addition to an incredible domain, have managed to acquire the exact match social media usernames, so you can follow @Trip on Facebook, Twitter and Instagram.

    Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit

    This is James Iles's 332nd blog post on NamePros. View all blog posts

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  5. Comments (10)

  6. You may also be interested in seeing's Super Bowl commercial:

  7. elevator

    elevator VIP

    Likes Received:
    Nice brand, nice branding and nice domain name.

    Thanks @James Iles
  8. anantj

    anantj Top Contributor VIP

    Likes Received:
    How much did they pay for the domain?
  9. Unfortunately that couldn't be disclosed... Trust me, I did ask!!
  10. anantj

    anantj Top Contributor VIP

    Likes Received:
    Haha.. Of course, I'm sure you asked. I expect it'll be in mid to high 6 figures. is a far superior domain to (IMO) which was sold for 1.8M but considering Gogobot is/was a startup, I doubt they'd pay such a high amount. But you never know.

    I also surprised that Expedia let this domain go. The buy pitch must have been fantastic for Expedia, which, afaik, is not in need of funds and the domain is very topical to their business.
  11. From researching, it's a little more complicated, I think. It looks like Expedia might have had (or still have) a steak in Gogobot (now So there's a preexisting relationship - perhaps the domain was traded for cash + equity... Only speculating
  12. anantj

    anantj Top Contributor VIP

    Likes Received:
    Ah. That makes a lot more sense. Thanks for the info...
  13. DomainPluto

    DomainPluto Dashawn R.

    Likes Received:
    Great interview. Nice to get an insight from an end user who truly understand the importance a domain is for your brand and business.

    Btw Expedia have a very healthy portfolio.
  14. DomainBELL

    DomainBELL DNOA Founding Member VIP ★★★★★★★★★★

    Likes Received:
    Super Move... Going for GoGoBot to Trip
    I'm in my 50's might not be the target audenice - but alot of us travel and now have the time and money to travel... and I would not have bothered to check out a company called GoGoBot -- I would however go to and that would easily embed itself into my mind for all future travel needs...
    ~Patricia K. -- Ohio USA -- DomainBELL
  15. enamebroker

    enamebroker Established Member

    Likes Received:
    Nice trip domain!
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