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James Iles

Inside Interview: From Gogobot to Trip - Behind the Purchase of Trip.com

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By James Iles, Feb 22, 2017
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Described by Michael Arrington as "one of my favourite new startups for 2010", Gogobot became a popular destination for planning vacations and excursions. The company experienced triple-digit growth and received close to $40 million in funding, according to Crunchbase.

    With this momentum behind the company, CEO Travis Katz and his team acquired the domain name Trip.com from Expedia and swiftly rebranded the company. In this interview, Travis gives us some fascinating details about Gogobot and the rebranding process that resulted in Trip.com.


    Can you tell us about yourself and the company behind Trip.com?




    Originally, your company was branded under the name Gogobot. Who came up with this name, and why did you choose it?



    When did you first consider moving away from Gogobot as a name?



    trip.jpg
    How did you decide on the name Trip.com?




    Did you have other domains under consideration (i.e as a back up, in case trip.com wasn’t available), or was your target name always Trip.com?



    Why did you ultimately settle on Trip.com as your new brand name?



    How did you determine how much the domain was worth to you? Did you use any appraisals, brokers or tools to help you figure out the value? (disclosing the name’s actual value isn’t necessary)



    Do you think buying Trip.com was a good investment in your company? Have you had any feedback on the name change?



    What would your advice be to other startups or companies looking at buying a premium domain name?



    Do you think that buying the right domain name should be a priority for startups?



    --

    Thanks to Travis for taking the time to participate in our Inside Interview series. In addition to an incredible domain, Trip.com have managed to acquire the exact match social media usernames, so you can follow @Trip on Facebook, Twitter and Instagram.


    Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 332nd blog post on NamePros. View all blog posts

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  5. Comments (10)

  6. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    You may also be interested in seeing Trip.com's Super Bowl commercial:

     
  7. elevator

    elevator DnCombo.com VIP

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    Nice brand, nice branding and nice domain name.

    Thanks @James Iles
     
  8. anantj

    anantj Active Member VIP

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    How much did they pay for the domain?
     
  9. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Unfortunately that couldn't be disclosed... Trust me, I did ask!!
     
  10. anantj

    anantj Active Member VIP

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    Haha.. Of course, I'm sure you asked. I expect it'll be in mid to high 6 figures. Trip.com is a far superior domain to Vivo.com (IMO) which was sold for 1.8M but considering Gogobot is/was a startup, I doubt they'd pay such a high amount. But you never know.

    I also surprised that Expedia let this domain go. The buy pitch must have been fantastic for Expedia, which, afaik, is not in need of funds and the domain is very topical to their business.
     
  11. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    From researching, it's a little more complicated, I think. It looks like Expedia might have had (or still have) a steak in Gogobot (now Trip.com). So there's a preexisting relationship - perhaps the domain was traded for cash + equity... Only speculating
     
  12. anantj

    anantj Active Member VIP

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    Ah. That makes a lot more sense. Thanks for the info...
     
  13. DomainPluto

    DomainPluto Dashawn R.

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    Great interview. Nice to get an insight from an end user who truly understand the importance a domain is for your brand and business.

    Btw Expedia have a very healthy portfolio.
     
  14. DomainBELL

    DomainBELL DNOA Founding Member VIP ★★★★★★★★★★

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    Super Move... Going for GoGoBot to Trip
    I'm in my 50's might not be the target audenice - but alot of us travel and now have the time and money to travel... and I would not have bothered to check out a company called GoGoBot -- I would however go to TRIP.com and that would easily embed itself into my mind for all future travel needs...
    ~Patricia K. -- Ohio USA -- DomainBELL
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  15. enamebroker

    enamebroker Established Member

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    Nice trip domain!
     
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