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James Iles

How Do You Sell A Domain Name?

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By James Iles, Apr 18, 2016
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    The easiest part of domain name investing is buying. Anyone with $10 can buy a domain name, but the most important part of being a successful domain investor is knowing exactly how to sell a domain. There are many different options available when selling a domain, but which should you choose? In this article, we'll share with you the possible ways of selling your domain names.


    Buying the Right Name

    Before attempting to sell your domains, you must acquire the right names. NamePros has a whole article about where to buy domain names, but we cannot tell you which names to buy. This must be done based on your judgement of possible "end users", or other investors who may be interested in domains you acquire.


    NamePros

    The NamePros marketplace gives you a unique opportunity of listing your domain name for sale, without having to pay a listing fee or a commission on domain sales. NamePros' wide reach of investors also means that plenty of people will see your listing.

    Pricing your domain name on NamePros should be done so with resellers in mind. A typical investor will not pay end user pricing, and will expect a lower price in order to try and resell for a profit. If your domain is priced attractively for a resale market, NamePros may be a viable option for selling your name.


    Outbound Sales

    This involves sending a domain sales email to a number of prospective companies. If you own a domain name that could very easily be used by a business, then this may be an option for you. Your domain may be a generic one-word or two-word .COM, or it could be a suitable upgrade to their existing domain.

    Whatever you're selling, it should be suitable to the company and their online strategy. Finding a list of businesses and sending a mass email is something you should try to avoid at all costs when sending out a sales email. Targeting your sales emails to companies that should have a genuine interest has a far greater chance of reaping reward.

    The right business is often willing to pay a higher price for a domain name than a reseller would, so outbound sales is often a domain investor's first port of call. Outbound sales can be a time consuming task, but it is often worth taking the time to do so.


    Marketplace and Auction Platforms

    There are a number of marketplace platforms that you can use to promote your domains, or even auction them off. Each has varying degrees of efficacy and commission rates. Some platforms may also attract different types of buyers, so liquid domains may be better promoted at some platforms than others, for example.

    Sedo - commission fees ranging from 10% - 20% of sale price
    This popular marketplace boasts some impressive statistics. Sedo has over 18MM domain names within their system, and every month, over $6MM worth of domains are sold on the platform. The marketplace, which also offers auctions, is widely used by bother investors and end users.

    GoDaddy - commission fee is 20% for a domain sold between $0 and $5,000
    The largest domain name registrar has doesn't just let you register a domain. GoDaddy's large aftermarket platform hosts thousands of expired and marketplace auctions every week. Liquid domain names fared well at GoDaddy at the end of last year, helping the company boast a revenue of $425.4MM in Q4 of 2015.

    NameJet - commission fee is 15%
    In the past, NameJet used to just offer a backordering service, but now private auction listings are available. Anyone can submit an auction listing to NameJet via the Account Dashboard, but each domain is reviewed by NameJet staff. If your name is selected to be sold on NameJet, you'll be notified by email, when you'll be asked to list the domains you want to sell along with a reserve price.

    Flippa - $9 listing fee and a 10% commission fee for domain names
    After initially starting as a marketplace to sell websites, Flippa expanded into domain name sales and has recorded sales such as StockPhoto.com for $250,000 and Due.com for $130,000. The low listing and commission fees here may mean that it's worth considering Flippa.

    Afternic - commission fee is 20% for a domain sold between $0 and $5,000
    Owned by GoDaddy, Afternic is a marketplace to consider listing your domain names on. The platform receives 75MM qualified domain searches per month, partly thanks to worldwide distribution through 100+ resellers. According to Afternic's website, they also boast the highest average sales price in the industry.

    Inbound Enquiries

    The most profitable sales often happen when an interested party enquires about your name. Services such as Uniregistry Market, Efty and Sedo offer landing pages designed to attract the attention of potential buyers, whilst also offering solutions to manage and respond to leads.


    Brokerage

    Domain name brokers work to find a buyer for your domain name on your behalf, often using key contacts at companies and with wealthy investors to help produce a sale. Giuseppe Graziano, Founder of the domain name brokerage company GGRG.com told us:

    "Besides acting as an advisor, a good domain broker adds value by:
    1. Reaching out to an extensive network of buyers
    2. Managing the timeframe of the bids to maximize the sale price (the longer you wait, the higher the bids)
    3. Keeping both listing and sale price confidential."


    What are your tips for selling domain names? Comment below.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 182nd blog post on NamePros. View all blog posts

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  5. Comments (41)

  6. juanda

    juanda Upgraded Member Gold Account VIP ★★★★★★★★★★

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    Thanks for sharing
     
  7. GetBigDomains

    GetBigDomains GetBigDomains.com

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    I thought that confidentiality is the key. Yet we are posting prices here..
    Though some of the posts make offer say PM yet I must list a price?
    I've learned a lot here on NamePros but this has just confirmed everything!
    Where do you find brokerage or assistance for non liquid domains #Brands?
    Is anyone willing to assist me? Please inbox..
     
  8. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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  9. GCCinternet

    GCCinternet Established Member

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    A domain name, which is in demand and its quality is truly premium, will sell no matter what's been or hasn't been done. Junk domains can be listed and promoted everywhere, incl. "domain-icecreams events" and maybe sticky labels on toilet paper or potatoes bags (sarcasm), but buyers will likely never come.
     
  10. Candace

    Candace Broker at Starfire Holdings Starfire Holdings PRO Blue Account VIP

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    Thanks for the article James. Always helpful!
     
  11. HCFree1

    HCFree1 Established Member

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    One additional requirement for selling on Namejet is to have the domain registered at Enom. I don't believe the other platforms require that the domain name is transferred to or registered at a certain registrar.
     
  12. eveng

    eveng Established Member

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    Nice article. Thanks for sharing.

    A good domain name broker can actually be very helpful in generating a lead.
     
  13. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Names don't need to be at NameJet when you list them, but yes. They will need to be there when you sell.
     
  14. Grilled

    Grilled MIA VIP

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    Thank you for taking the time to compile all this information!
     
  15. ben pedri

    ben pedri Active Member VIP

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    You never know what's junk sometimes what one would consider junk sells for a crazy price and I own some really really good ones that just sit there for years luck has a lot to do with it and you can help your luck by plastering them everywhere
     
  16. serryjw

    serryjw Established Member

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    ------------------
    James, We never talk about Enom on NP. Is there any reason WHY I wouldn't want to transfer it to them?
     
  17. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    No reason at all. The info I outlined is just a requirement for selling domains on NameJet.
     
  18. Michael Ehrhardt

    Michael Ehrhardt Active Member VIP

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    James , you forgot the Uniregistry.com Market

    i got already a bunch of offers and UNI has the best Dashboard in the field
    they have very good brokers ( Arif recently brokered Kiwi.com 800.000$ )

    https://www.namepros.com/threads/kiwi-com-sold-for-800-000.929643/

    so i guess the best place to sell a domain is Uniregistry.com Market ( Domainnamesales.com )
     
  19. Michael Ehrhardt

    Michael Ehrhardt Active Member VIP

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  20. Michael Ehrhardt

    Michael Ehrhardt Active Member VIP

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    GoDaddy - commission fee is 20% for a domain sold between $0 and $5,000
    Afternic - commission fee is 20% for a domain sold between $0 and $5,000
    Owned by GoDaddy, very expensive - very complicated ( for me )
     
  21. serryjw

    serryjw Established Member

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    has anyone sold a domain at Facebook or Linedin?
     
  22. Michael Ehrhardt

    Michael Ehrhardt Active Member VIP

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    Many
     
  23. Michael Ehrhardt

    Michael Ehrhardt Active Member VIP

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  24. pivackernan

    pivackernan Established Member

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    Thanks for sharing this thread
     
  25. AuctionBio

    AuctionBio Active Member VIP

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    Thanks for this valuable detailed blog. I was really looking for this very information.
    I am using nearly all the options except "Outbound Sales". As this can be a hot option if you really get a sale on outbound sales.
    I need to ask that what are the best method to produce an outbound sale. Should I use some service to generate leads for me. and if yes then what are the best players in this category? and what matter should I use to really attract the endures? do you suggest some template for this?

    Thanks in Advance
     
  26. AuctionBio

    AuctionBio Active Member VIP

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    I agree with you to some extent, but not 100%.
    Reason, because if you are only in reseller market you will never get a value of domain, and if you are able to get more audience you will get really a good value. So you really need to market your domain as much as you can to add more and more value.
    Some times even some bad name sells good only if you market it. who knows? not you not me...
     
  27. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Google & LinkedIn are two great tools to find end users. I'd personally never use a lead generation service.
     
  28. sanket777

    sanket777 Established Member

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    I was looking for this Brokerage option to sell my portfolio Thank you for this post
     
  29. Bram C.

    Bram C. AlmightyDomains.com + Domainative.com VIP

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    As James already pointed out you don't need to have your domains at Enom when selling domains at Namejet. Whenever I get notification that I sold a particular domain at Namejet I then initiate a transfer to my Enomcentral account which is linked to my Namejet account.
     
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