James Iles

A Brief Look at China's First Domain Name Festival (Auction Results Included)

By James Iles, Dec 19, 2015
  1. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    China's inaugural domain name festival and digital asset summit has just been held in Shenzhen, which included a domain name auction. The main topic of the event was "domain names as digital assets."

    Some of China's most respected Internet leaders were present at the event, which by all accounts had a very good attendance. A few of the talks at the event were about domain name auctions, new opportunities for Bitcoin investments, and the value of domain name investments. There was also a roundtable event in which many people gave their opinions on the state of domain name investment in China.

    The CEO of - a popular domain name marketplace - made a speech sharing his ideas on digital assets as investments. Aside from quoting many positive statistics, the CEO also spoke about volume transactions, which are common among large investors. John Xu, CEO of and also spoke at the event, sharing his investing experience and approaches with those in attendance.

    Jun Du, founder of - a Bitcoin trading website - shared ideas on investment in Bitcoins, which has been a popular investment outlet for China in the past.

    The event also included an auction in which several valuable domain names were auctioned off. Below are the domain names and the final auction prices. Please note that these may not be the final sales prices and shouldn't be referred to as such.
    Domain NameSales Price
    Yao.com21,500,000 RMB ($3,316,314)
    GG.com17,000,000 RMB ($2,622,202)
    House.com16,200,000 RMB ($2,498,804)
    HG.com16,000,000 RMB ($2,467,955)
    Banana.com13,200,000 RMB ($2,036,062)
    LP.com6,880,000 RMB ($1,061,220)
    NR.com5,700,000 RMB ($879,209)
    886.com5,560,000 RMB ($857,614)
    828.com4,400,000 RMB ($678,687)
    123.cn4,200,000 RMB ($647,838)

    Updates on Dec 22, 2015:, the hosts of China's inaugural domain name festival, have provided us with more details regarding the event.

    Daniel Chen, CEO of, spoke to the large audience about domain names as a viable alternative to the stock market. According to those in attendance, Mr Chen's speech was well received.

    After such a successful event, are expecting an influx of funds into the domain market. have also kindly provided us with some images of the event and its auction in progress:

    6Z5A1337.JPG 6Z5A1140.JPG Daniel Chen on Stage.JPG Z5A1421.JPG
    585064228630493405.jpg 177577275419921315.jpg 911897594107969692.jpg 609121441849685950.jpg 766948686944800745.jpg 822614412549840744.jpg

    Update on Feb 2, 2016:

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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 116th blog post on NamePros. View all blog posts

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  5. Comments (11)

  6. elevator

    elevator VIP

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    Domain investment has come to china to stay in a big way.
    Thanks for the information.
  7. TheBaldOne

    TheBaldOne Top Member VIP ★★★★★★★★★★

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    Some interesting figures there, I wonder if all the sales were to the Chinese market or was world wide bidding occur?
  8. Mahogany

    Mahogany Top Member VIP

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    Chips will only go up. Any dips in the market will be weaker hands and investors liquidating.
  9. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    @TheBaldOne I have no information regarding whether these were investors or end users bidding here; but it's interesting that two western one-word domains got such high bids!

    The next wave of investment perhaps?
  10. TheBaldOne

    TheBaldOne Top Member VIP ★★★★★★★★★★

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    If one looks at Chinese world wide investments in other areas (i.e. not domaining) it is characterised by heavy investment with a long term approach, so it is likely that Chinese investment in domains will go along the same lines. This may sound good for current domain owners - but (and there is always a 'but') it will mean that the world wide market is likely to become dominated by Chinese domainers holding a large proportion of all the domains, and in essence controlling the content of much of what is available on the internet (and I am not referring here to political content but simply commercial content though of course there is risk of the former being influenced in a big way).

    Yes I do expect the Chinese domainers to make large moves into western domains of almost every suffix, but that does not mean that they will buy just anything, but they will go after the best, this is especially true when the manufacturing base of their economy is slowing.

    Anyway, that is just my opinion, and I am more often wrong than right - just ask my wife and daughters! :-,
  11. coconut

    coconut Established Member ★★★★★★★★★★

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    My thoughts exactly James. Acknowledging of course your earlier proviso that the auction figures are not final, the numbers for those and are excellent, but seeing $2.5m for and $2m for to me is a significant turning point in the Chinese market, in as much as Rick Scwartz's sale of for $1.3m in 2003 was hailed as a welcome exit from the market doldrums of 2001/02.

    What is also interesting is that the current whois shows the registrants of and (formerly owned by the Castello brothers) are based in China, so we will need to watch and learn from them as this market for generics - which TheBaldOne pointed out that 'they will go after the best' - develops.

    Thanks James for the auction write-up.
  12. goodpeople

    goodpeople New Member

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    I am from China
    we can work together
    Are you interested
  13. Keith DeBoer

    Keith DeBoer Top Member PRO VIP

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    I find it fascinating that one of the auction sales was for Very interesting...........
  14. DomainLogos

    DomainLogos Established Member

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    Very interesting.. thanks for posting!
  15. Nile Patel

    Nile Patel IdealDomain ★★★★★★★★★★

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    185 be very big name for organic banana exporters from china , one of my friends company import banana from maxico to california around 100 to 200 mil a year it is very huge market, i can say good deal for right buyer.
    Look like domains related to all the products what they expirting will going to go high in price , but wait china export everything in world so hard to say which name get best value.
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