YP.Com Sold to Yellow Pages For ....

[ThreeD]

....$3,850,000!!

According to SEC filing, a public company Live Deal Inc. (NASDAQ:LIVE), sold the domain YP.com on November 5, 2008, to YellowPages.com LLC for $3,850,000. The domain, according to the company, was an active site and was the source of ongoing revenues from the sale of Internet Advertising Packages.

Full story over at domaining.com.

 

[Compassion]

great sale

 

[Timewarp]

Wow, nice sale.
I thought the Yellow Pages were going the way of the Dodo Bird because its been years since I used them but I guess not. Spoke to a relative last week who now works for them and he says they are doing very well. Even a tiny ad costs hundreds a month (billed x12) and then they upsell you (by comparing your competitors ads) on anything from bold text to internet placement.

 

[jupapa]

excellent sale.. I want to sell one of my domains at 10%

 

[DotUSDomains]

I thought they would have already owned that name,

none the less, nice sale. no way to tell how much "revenue" the company was earning ?

Yp.com great name.

 

[allanh]

Yellow Pages would probably be able to obtain the name from the owner for 150K or less if they did not tell the owner their true identity.

I feel that in a lot of these huge sells, if the buyer did not reveal whom they were, they would have been able to pay much less $$ to get their domain.

 

[-REECE-]

Yeah for sure Allan -- I'm surprised how many large companies haven't figured it out yet that sending an email announcing you're a huge company might not be the best way to acquire a domain...

Congrats to the seller!

Yellow Pages would probably be able to obtain the name from the owner for 150K or less if they did not tell the owner their true identity.

I feel that in a lot of these huge sells, if the buyer did not reveal whom they were, they would have been able to pay much less $$ to get their domain.

 

[dezinerite]

I thought they would have already owned that name...

Yup, same here. I thought it was theirs already. =/

 

[4Lseller.com]

It's really a great sale.

 

[diddie]

nice sale, congrats for the seller!

 

[-REECE-]

Same here as well -- not sure why I thought that. It's a great domain for them and sure is a much more "cell phone friendly option" for those without qwerty keyboards on their cells.

Yup, same here. I thought it was theirs already. =/

 

[Sameh]

Great sale!

I see they are doing some good updates to their website.

 

[networkmsia]

at this point of time, domains will still sell!!!!
I guess we really are in the BEST industry out there!!!
CHeerss

 

[kev]

If Yellow Pages did this anonymously, they could have got it for around the $100k mark.

Its amazing how big companies reveal their identity for a domain. Id have added a coupla million to the price if they came to me in that manner!

Nice sale.

 

[Aggro]

Get real. Or speak for yourself.

Anyone who thinks they could have got it for $100-$150K is dreaming.

What - with an existing ongoing profitable business + the domain !?
Opportunity costs and all that.
I'm thinking it's more than a MFA mini-site like some of you lot...

BTW, the UK Yellow Pages have their site on Yell.com

 

[kev]

Get real. Or speak for yourself.

Anyone who thinks they could have got it for $100-$150K is dreaming.

What - with an existing ongoing profitable business + the domain !?
Opportunity costs and all that.
I'm thinking it's more than a MFA mini-site like some of you lot...

BTW, the UK Yellow Pages have their site on Yell.com

Didnt realise there was a business with it also.
Undeveloped, the domain is worth $100k, given the recent fall in prices.

 

[-REECE-]

Does anyone have info about what the domain was previously making?

With these high enduser sales, it's generally the result of exactly what you mention Aggro -- people/companies for whom the opportunity cost of selling the domain is high. I highly doubt their first offer was $3.85MM and I highly doubt many people here wouldn't have jumped all over the first mid six figure offer (if it was their undeveloped domain), even knowing who the enduser was.

Get real. Or speak for yourself.

Anyone who thinks they could have got it for $100-$150K is dreaming.

What - with an existing ongoing profitable business + the domain !?
Opportunity costs and all that.
I'm thinking it's more than a MFA mini-site like some of you lot...

BTW, the UK Yellow Pages have their site on Yell.com

 

[Charley]

Just curious how much traffic & revenue was YP getting ?

 

[duceman]

Yellow Pages would probably be able to obtain the name from the owner for 150K or less if they did not tell the owner their true identity.

I feel that in a lot of these huge sells, if the buyer did not reveal whom they were, they would have been able to pay much less $$ to get their domain.

YP.com had some pretty good revenue a couple of years ago. As a matter of fact I had a featured listing that cost me a $#,### a year.

Yellow Pages is considered a generic term even though it is trademarked. ATT has even gone to using "The real Yellow Pages".

Talk about confusingly similar, check out the Yellowpages.com logo and then look at Yellowbook.com logo.

 

[JohnPK]

Nice sale....and then a bargain compared to the nearly 100 Million $ they paid for YellowPages.com a couple of years ago

I also heard rumors that this sale was the result of a court order...anyone got more infos on this?

cheers

John