it's human nature to emulate some aspects of other people, in their environment.
like if you don't want your kids hanging with some other kids, cuz they are bad influences
or you influence your kids to hang with geeks, hoping they will be next social media phenom
the habits, gestures, sayings, etc can all "rub-off" on another, whether they be good or bad for that individual.
and the more those who are being emulated, are held-up as "models of aspiration" for others to achieve....
then it will continue.
imo.....