Your Start-up Name Matters (A Lot) - case of Livestream.com for $100,000

[bulga]

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.

initially named Mogulus... "we ended up agreeing to purchase [Livestream.com] for about $100,000 plus the broker's fee, which at the time, when telling people, they were like, "$100,000 for a domain name, are you crazy?" But if you think about it, it's the best marketing investment I've ever made.

full interview with video at Inc.
http://www.inc.com/max-haot.html

about Livestream.com
http://www.crunchbase.com/company/livestream

 

[avalonesa1]

Its a shame not too many people understand the value of a good name or brand name.

Brand equity is worth billions of dollars to large companies, take mcdonalds or Apple for instance.