Your opinion about brandability

[Midano]

Hi again.

Working on a project, early stages. Please help me test the name.
Can't disclose project details for now, but the idea is very fresh and hopefully useful for all of you.

Test:

Step 1. I strongly believe in branding. "ebay" and "ipod" mean nothing unless they're branded. Therefore the name - MIDANO. At a first glance (before even knowing what it's about), do you think it's memorable? Brandable? Car model, new MP3 player, whatever.

Step 2. Click www.midano.com
Now you know what it's about (in a broad sense). Answer the same questions again - do you think it's memorable? Brandable?

Honest opinions are appreciated. I won't forget you when the site is up and running. Thanks in advance.

 

[Grrilla]

And you are doing heck of a lot more than those lazy rich basterds who buy up names at auctions to just to plunk into a no-brainer PPC.

:lol: One thing I like about you, mole, is that you don't mince words when it comes to stating your opinion. I have my own perspective on this issue, but being a "moderate", take a neutral position regarding how people use the names they register if they are within the law, not directly harming someone else and/or not attempting to cash in on the misfortune of others.

Holding a name for ppc income at the expense of a person who could use the name and would earnestly develop it into a productive site could be construed as "harming someone". The actual extent of harm done, viable name alternatives for the developer, and the ethics of the domain name as a PPC instrument are all debatable subjects and fertile grounds for discussion.

However, if they are both rich and lazy, they already have a mark against them, in my book. :hehe:

 

[Rasbelin]

Midano remotely resembles Midas to me. Not sure how I get a connection like that.
Midano. Tech savvy, enriching, modern, fashionable.

 

[Wanda]

Midano..

*it's easy to remember
* fun to say (rolls well off the tongue)
* highly brandable
* can be made into *anything* the potter chooses to mold it into..

well done!

 

[sunken]

Yahoo reminds me of a cowboy after he just learned that his sweetheart will go with him to the barn dance, but they made it work. It's all about marketing. If you can get the name and the purpose together with something very cool and unique, you can do wonders with just about any name. I like the european high class flair to the name and it is fun to say. Good luck...

 

[daughterofeve]

*gasp* after seeing that logo... that is just perfect!!!

..at first i was toying with it a little, thinking maybe shorten it to DANO, or switch around to minado istread... but now that i see the anagram it made, this is just absolutely perfect!!!!

..i really am hoping that the execution of this site will be just as succesful as the naming of it!

 

[ChrisSmith]

Looking at your logo, you could use the name DAMINO. Take on Domino? Your logo resembles Domino tiles to me. Then your anagram graphic moves the tiles around just like a Domino game... My .02 Cheers!

 

[Midano]

Wow, thanks guys. Great input!

 

[Ben42]

I scrapped my knee and need a BandAid. It was really a Kodak moment. Can you hand me a Kleenex because it made me cry. Is yours a Midano?

 

[Midano]

I scrapped my knee and need a BandAid. It was really a Kodak moment. Can you hand me a Kleenex because it made me cry. Is yours a Midano?

Ben, would you mind deciphering this? I'm slow today...
I've got Puffs... you know... whith the lotion.

 

[nRnF]

Its a very brandable name.
And I really like the idea, and the assembeled LOGO - VERY NICE !
As others say the promo will be the hard work.

Looking forward to see your site :gl:

PS:
This is what I know about the term "midano":
It is a surname (I think italian).
It is a very nice windsurfing spot in Canarian islands
A town in philipines is also called Midano i remember.
Somehow it is also a term in asiatic meditation "midano jouin", but do not ask me what that means.
And for shure it's a fresh domain name related site - lol

 

[primacomputer]

Midano is as memorable as any made up cvcvcv word could be. These patterns sound like words in some sort of language. There are a large number of well known brand names that fit this pattern in Italian, Japanese, Swiss, etc. It could be a brand for anything, apparel, handbags, golf clubs, watches, wine, whatever.

Using an anagram for “domain” is clever but doesn't really impact how memorable or “brandable” it is. Actually I think this type of name doesn't fit a domain site well. It smacks of the desperate pseudo-creativity that was so rampant with names in 99. For me it would be a turnoff that a company specialising in domain products couldn't do better.

That being said, there is nothing stopping you from creating a brand, marketing it, and being successful. I think you'll find that when it comes to a real business, your products, service, and marketing carry a lot more weight than your domain name.

 

[luke]

Yes it is a nice name. Back when I started with domains I got Sengo.com because i thought it sounded cool. And I'm glad I did :D

I sometimes get a sudden urge to look for more good ones, but rarely find something good. Midano is nice - I agree it sounds like a cross between an Italian sirname and a martial arts weapon.

 

[Midano]

... desperate pseudo-creativity ...

I feel spanked now. You see, it's more like creative pseudo-desperation.
However, I'd rather use a made-up word, then any boring three-word domain.

 

[Grrilla]

I feel spanked now.

I don't think primacomputer was spanking you. Regardless, no public spankings here, that I am aware of- just advice, opinions, info, POVs, perspectives and such.

Using an anagram for “domain” is clever but doesn't really impact how memorable or “brandable” it is.

Brandability, no. Would have to disagree about memorability, in that I was taken by surprise which impacted my memory banks.

Actually I think this type of name doesn't fit a domain site well. It smacks of the desperate pseudo-creativity that was so rampant with names in 99. For me it would be a turnoff that a company specialising in domain products couldn't do better.

Not exactly sure what the pseudo-creativity of the late 90's is referring to, but can imagine. "Creativity" is subjective and is governed by one's own aesthetic and/or alliance to an aesthetic. "Pseudo", I'm thinking, may have more to do w/ the intent, the motivating force, (ie copycatting for material gain), than w/ the creative force. GoDad's Superbowl "ad" is a case in point.
One of my takes on creativity: It may have been done before, but if I haven't done it, than it hasn't been done before, (at least in the way I am doing it.)

That being said, there is nothing stopping you from creating a brand, marketing it, and being successful. I think you'll find that when it comes to a real business, your products, service, and marketing carry a lot more weight than your domain name.

:bingo:Although a domain name will help facillitate, and have a degree of impact on, the success of a "real" online business, particularly the marketing aspects, (why some names sell for $xxx,xxx+ and some don't sell at reg fee), the bottom line rests upon the quality, demand and/or need of the products and services, and and how well they, (and the domain name), are marketed, IMHO.

 

[primacomputer]

I feel spanked now. You see, it's more like creative pseudo-desperation.
However, I'd rather use a made-up word, then any boring three-word domain.

No spanking here. There are special sites for that. I'd post links but this isn't an adult forum.

Brandability, no. Would have to disagree about memorability, in that I was taken by surprise which impacted my memory banks.

Yes, but what is now stored in your memory banks? Is it the name? After 8 pints would you remember the actual name or just that someone made an anagram? (I tried this last night so I already know the answer)

Not exactly sure what the pseudo-creativity of the late 90's is referring to

Pseudo=false, creativity=the ability to create. Pseudo-creativity is simply pretending to be creative but not actually being so. I'm refering to those name generators that were all the rage. They generated made up words like midano, monadi, nimado, donima, etc. They also generated names with hot keywords like my-e-shop-online.com. I wrote several of those scripts, so I'm never particularly impressed with the creativity of such names.

Back when I started with domains I got Sengo.com because i thought it sounded cool. And I'm glad I did :D

I sometimes get a sudden urge to look for more good ones, but rarely find something good.

True. There are only 8 cv+ngo names currently available, and only two have dropped in recent history. The situation is similar for cv+ndo and cv+ndi and similar types of made up words.

These may be made up pseudo-creative words, but at least there is a demand for them. The same simply can't be said of cvcvcv words. There are more than a dozen available cvcvcv names that are anagrams for “domain”.

 

[Midano]

Wondering whether "primacomputer" was generated by one of those pseudo-creative scripts.

 

[Grrilla]

Wondering whether "primacomputer" was generated by one of those pseudo-creative scripts.

Ouch. (and touchee).

I'm refering to those name generators that were all the rage. They generated made up words like midano, monadi, nimado, donima, etc. They also generated names with hot keywords like my-e-shop-online.com. I wrote several of those scripts, so I'm never particularly impressed with the creativity of such names.

I wasn't involved in names, (or aware of the practice), back when this was the rage. Appreciate the info.

True. There are only 8 cv+ngo names currently available, and only two have dropped in recent history. The situation is similar for cv+ndo and cv+ndi and similar types of made up words.

These may be made up pseudo-creative words, but at least there is a demand for them. The same simply can't be said of cvcvcv words. There are more than a dozen available cvcvcv names that are anagrams for “domain”.

More excellent input for the memory banks. Later this evening, I will have to test out the 8 pint theory on this.
:hehe:

 

[primacomputer]

No, I've never actually registered a name generated by one of those programmes. Only sold the programmes on to other companies who used them to boost their sales. I used a different system, took the name of a business established in 1982 and registered that as a domain name.

I see no point in comparing the name of a long established hardware manufacturer to a domain name startup. If I had a great name like namepros it wouldn't help me sell any more computer cases. And I think that's my main point. I'm a strong believer in descriptive names. I'd pick a descriptive two worder over a madeup cvcvcv name for most any online business.

What if I go out and register Monadi.com? It's available, sounds as good as Midano.com and is also an anagram of domain? Will I then also have a super cool domain related name, or will I have just another made up word?

 

[mole]

Some clues here:

http://www.allaboutbranding.com/index.lasso?article=335

Given the 30m+ registered name on the .COM namespace alone, it won't be easy...

 

[Midano]

What if I go out and register Monadi.com? It's available, sounds as good as Midano.com and is also an anagram of domain? Will I then also have a super cool domain related name, or will I have just another made up word?

Well, there are dosens of anagrams of "domain", where the best one IMO (hey, here's one more - "AND IMO") is ADMINO (and it's not cvcvcv). But it's taken. "monadi" won't morph into "domain" as smooth as "midano" does. Try it.
"midano" is mathematically precise - to form "do", "ma" and "in" you need to remove exactly two letters from between each of these pairs in "midano".
In any case - I do have a descriptive two-worder .com as a backup.

Mole - thanks for the article.