Your Best SEO Practice for 2015

[bijutoha]

Hi there, we are all waiting to welcome 2015. Last year we had seen many changes in SEO world. As we know, Now we are going to take a challenging situation to rank our site in Google. So I want to know what is the best practice in SEO for 2015?

 

[TalkDevelopment]

I would focus mainly on good content and making sure to check and remove high risk incoming links.

I am also thinking ssl is going to be more important in 2015. Currently I believe it adds only 1% to rank but I think this percentage will go up.

Who knows though? What is good right now may kill us all in a few months.

 

[enlytend]

SSL is a differentiator, not a major factor. I don't think it ever will be. Despite Google's arm-twisting, its ridiculous to go to SSL on a site which doesn't sell anything or collect personal information. Mobile on the other hand - they are labeling sites "mobile friendly" in the results now. If your site isn't mobile friendly, it should be.

Riskier SEO strategies are going to become a playing ground for those who are really good at it - even more than it is now. Which leaves content marketing (and obtaining quality links through the usual channels) for the risk-averse

 

[TalkDevelopment]

I agree with you in terms of mobile and ssl. I should have mentioned mobile because it is becoming more and more vital.

My point on ssl was only that I think Google will raise that 1% eventually which makes it a no brainer to switch at some point.

 

[mikesmithnew]

Content will be the most important thing, just like now. Compelling content and social media signals together perform well. Google may increase the value of website speed & SSL factors.

 

[enlytend]

My point on ssl was only that I think Google will raise that 1% eventually which makes it a no brainer to switch at some point.

Hmmm I'm a doubter - or maybe I'm just not a fan of Google forcing things on people. Necessary if you have a shopping cart but for many sites it would be an unnecessary expense. Not to mention the transition from http to https can be messy.

User interaction is big and will remain big. CTR has been the most important factor of the Adwords quality score for years, makes perfect sense for them to make use of that kind of data on the search side too. Site speed goes hand-in-hand with visitor metrics because if the load time is unacceptable people click back. Content - yeah, but you still need to promote it. Good content doesn't discover itself.

Also with content - a bunch of 2000 word articles written on the same keywords everyone else writes about with nothing to set them apart is just boring filler, even if its unique and researched. Better to have at least one piece of killer content that fills a need or attracts the right attention.

 

[TalkDevelopment]

Hmmm I'm a doubter - or maybe I'm just not a fan of Google forcing things on people. Necessary if you have a shopping cart but for many sites it would be an unnecessary expense. Not to mention the transition from http to https can be messy.

User interaction is big and will remain big. CTR has been the most important factor of the Adwords quality score for years, makes perfect sense for them to make use of that kind of data on the search side too. Site speed goes hand-in-hand with visitor metrics because if the load time is unacceptable people click back. Content - yeah, but you still need to promote it. Good content doesn't discover itself.

Yeah, I'm not in agreement with googles methods either.

 

[superme]

Content will be the most important thing, just like now. Compelling content and social media signals together perform well. Google may increase the value of website speed & SSL factors.

You can have the most unique and godlike content and still - without links you wont achieve anything. Links +UX these are the factors that dtermine everything. Website speed has been a major factor for long time now and it is part of the UX optimization, while SSL will never be strong factor, just there are so many sites that do not actually need to implement SSL as they do not collect important data.

 

[asset.domains]

You can have the most unique and godlike content and still - without links you wont achieve anything. Links +UX these are the factors that dtermine everything. Website speed has been a major factor for long time now and it is part of the UX optimization, while SSL will never be strong factor, just there are so many sites that do not actually need to implement SSL as they do not collect important data.

sites with no SSL will be marked as unsafe starting 2015 in google chrome browsers, i think it will have negative impact in ranking too ....

 

[enlytend]

sites with no SSL will be marked as unsafe starting 2015 in google chrome browsers, i think it will have negative impact in ranking too ....

Source, please?

They will begin marking SSL sites with certificates using SHA-1 encryption as unsafe starting in 2015, I have heard nothing about them marking non-SSL sites as unsafe.

That would be absolutely ridiculous and a needless expense for sites such as communities, and organizations which use their web sites to communicate to their membership, or for small businesses, restaurants, etc. which do not collect personal information or sell anything online.

 

[riyathomas306]

Content without any duplicates
Social media shares
Infographics, video, image, and PPT sharing
Blogging

 

[TalkDevelopment]

sites with no SSL will be marked as unsafe starting 2015 in google chrome browsers, i think it will have negative impact in ranking too ....

I have not heard that though I heard that eventually Google will be pushing for all sites to have SSL.


Right now there is only a 1% boost have it. Not much of an incentive.

 

[enlytend]

I have not heard that though I heard that eventually Google will be pushing for all sites to have SSL.

I found it the other day - they're proposing marking non-SSL sites as "unsafe" in Chrome browser (and encouraging other browsers to follow suit.) Not directly related to search, but indirectly could kill off HTTP sites by trashing CTR and bounce rate..

John and Jane TechnoNot aren't going to understand the fine points of an informational or brochureware site not *needing* to run SSL - to the non-technical public, unsafe is unsafe. The site may as well be crawling with malware.

http://www.chromium.org/Home/chromium-security/marking-http-as-non-secure

 

[ezcoms]

I'm,beginning,to,think,it's,all about,the keywords in Wordpress Plugins.

 

[nallen]

Truth is nobody except Google really knows how their algorithm works.

 

[Charles Sweeney]

Don't spend any money on it. Don't spend much time on it. Follow Google's common sense webmaster guidelines. Concentrate on buying and selling names or making a site that provides a product or service that people want.

 

[Charles Sweeney]

sites with no SSL will be marked as unsafe starting 2015 in google chrome browsers, i think it will have negative impact in ranking too ....

I think it's crazy to use SSL for content that doesn't need to be encrypted. Why TF encrypt a recipe??

 

[Charles Sweeney]

Truth is nobody except Google really knows how their algorithm works.

Exactly. Which is why one shouldn't spend too much time trying to second-guess them and certainly not any money on it.

 

[enlytend]

I think it's crazy to use SSL for content that doesn't need to be encrypted. Why TF encrypt a recipe??

It would definitely be obnoxious for them to brand that recipe site as "unsafe!"

Google doesn't publish a "recipe", but well-planned case studies, experiments, and monitoring data can tell you a lot about what works and what doesn't.

The Webmaster Guidelines - yeah, generally good, innocuous advice, but there are circumstances when you need to go above and beyond or you won't rank s***. And if your site is weak you're a sitting duck for negative SEO.

Also, keep in mind that Google is not your friend, they are a business and their top priority is their own profit. Some things they tell people to do (or not to do) play directly into that. Occasionally some FUD gets tossed into the mix. Trust your data, not what you read.

 

[ankitpatel]

@2015 it will be year for Ethical way of following google rule and regulation for Ranking well on Search Engines like unique content, good backlinks creation, social media integration and content marketing.