traffic WireRack.com - Generic Domain Name with Traffic & Revenue

[LaserFocus]

WireRack.com
- Registered July 3, 2001.
- 1,210,000 Google results for the search phrase "wire rack"
- Advertisers on Google pay $2.34 per click to be in top 3 sponsored
listings for search phrase "wire rack".
- 11 sponsored listings on Google's first page.

WireRacks.com & WireRack.net - Owned by well known domain investor/blogger Frank S.

3 word generics which sold last year.
1. RollTopDesks.com - $30,000 – 114,200 Google results
2. LogHomeKits.com - $28,556 - 51,200 Google results

30 day Stats:
Visitors: 295
Clicks: 195
Revenue: $89.09

Revenue generated using a Parked.com 1-Click landing page. I've attached several screenshots with more detailed stats for WireRack.com.

Taking offers starting at $11,000:
The price is based on the strength of the name but is also priced at around a 10 year revenue multiple.

 

[LaserFocus]

Current 30 Day Stats: as of 2:30 p.m Eastern 7/24/08
Visitors: 332
Clicks: 239
Revenue: $124.75

A couple questions to consider: How much would Frank sell WireRack.net? How much more is the .com version worth?

Chinese.com - $1,120,000
Chinese.net - $180,000

Porn.com - $9,500,000
Porn.net - $400,000

 

[LaserFocus]

RumCakes.com vs. WireRack.com

Rumcakes.com Bought for $4,100

If you had to start all over again, and had $100K in your account, what would be your strategy?

***FS*** Great question Edwin... I would try to buy high quality names 50 of them by making $2000-$5000 offers through whois.. calling registrants and emailing.. then I'd put them into a PPC and reinvest the profits into more buying names.. resell the odd good one for a profit and again reinvest as much as possible (plowing all the money back in). You do all this part time until you get critical mass. That's the trick of the biz.. get to the point that you can do it full time. Once you're a full timer you have an instant advantage over many others. You can take some time to develop. I am reasonably sure that even today you could buy 50 names like those I am picturing at 2000-5000 each. (names like rumcakes.com <--i just paid 4k) I could live off that one name.. Name gets 10 visits a day. You could put up a simple site shipping prepackaged rumcakes.. Dropshipping. (I gave away $18,000 worth of rumcakles last Xmas).. 10 visits a day is 3650 customers a year looking for rumcakes (with no content there really) you could make $2,000,000+ per year off that one single domain by developing and creating a rudimentary business at the name.. That's the power of the internet. Levering the built in type-in-traffic embodied within the name into something bigger. More


Google Stats for RumCakes/WireRack:

Google Results for "rum cakes/wire rack": 59,700/1,210,000

June Searches: 5,400/27,100

Ave. Monthly Searches: 8,100/33,100

Cost per click to be in top 3 sponsored positions: $0.75/$2.34

WireRack.com beats RumCakes.com metrics in every area.