I notice that lately there have been a number of threads again suggesting that .mobi is obsolete, redundant or irrelevant.
Look it's like this. Besides .Mobi being a guareantee that you will visit a website that is mobile friendly there's more.
Sure..You can design your .com site to re-direct to a mobile specific version as soon as it detects a mobile accessing the site. Fine. No problem.
But now picture this scenario:
Company is relatively new and does not have a .com site ( the domain it wants is taken already) So the .Mobi domain is the answer. It can be viewed by both PC and Mobile.
There is only 1 .com for any given name and there are many companies wanting to use that given name. Ie: Apple.com So the guy who is an apple farmer cant use Apple.com. He can use .net or .info or .biz but he does not really want any of those and anyway they are also taken already. So Apple.mobi is the answer as it offers both Pc and Mobile access and is just as INTERNATIONAL as .com
Even guys who have sites ending in a country tld like .NL, .CO.UK, .DE and so forth will find .Mobi a nice alternative to have as the mobile web becomes more of a reality.
I suppose country extensions could also use device detection or the .M method but again there are more companies in any given country that would like to use a domain name but find it's already taken. Here again the .Mobi domain gives them the possibility to go online with an extension that will give them a Pc and mobile compatible site.
This is why .Mobi is NOT obsolete. It just needs to be marketed properly and get brought into the limelight more.
Look it's like this. Besides .Mobi being a guareantee that you will visit a website that is mobile friendly there's more.
Sure..You can design your .com site to re-direct to a mobile specific version as soon as it detects a mobile accessing the site. Fine. No problem.
But now picture this scenario:
Company is relatively new and does not have a .com site ( the domain it wants is taken already) So the .Mobi domain is the answer. It can be viewed by both PC and Mobile.
There is only 1 .com for any given name and there are many companies wanting to use that given name. Ie: Apple.com So the guy who is an apple farmer cant use Apple.com. He can use .net or .info or .biz but he does not really want any of those and anyway they are also taken already. So Apple.mobi is the answer as it offers both Pc and Mobile access and is just as INTERNATIONAL as .com
Even guys who have sites ending in a country tld like .NL, .CO.UK, .DE and so forth will find .Mobi a nice alternative to have as the mobile web becomes more of a reality.
I suppose country extensions could also use device detection or the .M method but again there are more companies in any given country that would like to use a domain name but find it's already taken. Here again the .Mobi domain gives them the possibility to go online with an extension that will give them a Pc and mobile compatible site.
This is why .Mobi is NOT obsolete. It just needs to be marketed properly and get brought into the limelight more.
Last edited:






