Unique characteristics make these portfolios valuable to GoDaddy.
Like the portfolio GoDaddy acquired from Marchex earlier this year, the WWM portfolio has a lot of low-hanging fruit for GoDaddy because of the registrar’s business model compared to that of Berkens.
Here's how GoDaddy will benefit from these two portfolios:
There are valuable, liquid domain names in the portfolios
The domains were never priced
They weren’t distributed through Afternic
Source
Like the portfolio GoDaddy acquired from Marchex earlier this year, the WWM portfolio has a lot of low-hanging fruit for GoDaddy because of the registrar’s business model compared to that of Berkens.
Here's how GoDaddy will benefit from these two portfolios:
There are valuable, liquid domain names in the portfolios
The domains were never priced
They weren’t distributed through Afternic
Source
