domains Why Irish firms are willing to fork out thousands of euro for catchy web addresses

[GoKaizen]

WHILE BRICK-AND-MORTAR STORES have the option of taking up prime real estate to help them drive footfall, the closest online equivalent is the domain name.

However, like leasing a store on the high street, a top-shelf web address can come at a price, with top .com names carrying million-euro pricetags.

https://fora.ie/internet-two-letter-domains-iedr-3127858-Dec2016/