Why are some affiliates hard to get into

[happyhappy]

I have been looking at Netflex and Block buster. They claim to have affiliates but then you have to go through CJ/LS which is a real pain in the rear! Why are they adding a middle man when they could be taking more of the profits at the top instead of paying more out to their Affiliate trackers. Yes I know it might be easier but most likely losing more money out. Any thoughts?

 

[enlytend]

Pure speculation on my part, but for one thing, being part of a large network gives them more data and better ability to screen the quality of the people who apply to the affiliate programs. There are merchants on CJ who will take anyone who applies, and there are others who only want those who have proven they can produce. (The more green bars you have, the more e-mail you'll get from merchants inviting you to join their programs.)

If they were to run the program in-house there's still the cost of resources and hiring the right expertise. I expect both those merchants get massive numbers of applications and have a huge number of active affiliates - not a trivial task to manage!

And who knows - maybe after running the numbers they determined that the networks were the more cost-efficient option.

 

[happyhappy]

Yes I can understand where you are coming from on all of those

One of my associates who was with LS for a few years... decided to cut their contract with LS due to it was wasting them more money than making. They took on their own referral/partner programs and gave a little to a newer company out on the block. They said they specialize in Golf and can get them the traffic they want. I guess when you spend 50k/month with google and yahoo you are pretty much set

Thanks for your input

 

[happyhappy]

1. Customer Service
2. Easy Interface
3. Nice incentives
4. Prompt Payments

Prob more to add I am very easy to please

What in your opinion makes an excellent affiliate program

 

[john238]

There is many advantages for being with a network. One major advantage is that a rather large majority of affiliates prefer to use an affiliate network to promote merchants products rather than go with a merchant that is not in an affiliate network.