- Impact
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would you rather buy a hyphenated name with a high exact search number or a un-hyphenated name with average exact search numbers? For example: super-store.com vs supermart.com. The fact is that the more popular keywords are in the hyphenated name but I have been made to understand that a hyphen essesntially kills the name because it adds one more character to the string and makes it more difficult to remember. Which one would you buy? what are the trade offs?






