Which one SEO or Adwords?

[MelissaDDavis]

now a days adwords use to show your site on first page in inorganic search, and seo also give the same results but takes a long time. so which one you going to prefer?

 

[mediadeveloped]

Adwords is a good short-term strategy for boosting traffic but as well all know it cost $. For a long-term strategy, you have to go with SEO. Yes, it does take some time to develop backlinks etc. but worth it in the end.

 

[SEOGiant]

You can use both. If you can set up a very effective adwords campaign that can make you money everyday, why not use adwords? Adwords is the fastest way to get targeted traffic, but the problem is it costs a lot. You should learn how to use it at first to avoid the risk of wasting a lot of your money. A book called adwords for dummies can be a good start for your learning.

 

[kathyNorms]

Seo is best option for all of us but if you don't have time and want to earn fast then adword is best.

 

[ElinaDoney]

Adwords / PPC are Short-term result, once you stop adwords you would be nowhere in google

SEO takes longer time but stays on Google top ranking for longer time, its easy to maintain Top ranked websites once its achieved

SEO cheaper than Adwords/PPC

 

[monster_sam]

I think there is an argument for both to be used.

However I believe that unless your site is SEO friendly and has decent content, Adwords is not really going to be cost effective.

As people have mentioned previously in the thread it's a short term gain but is very, VERY expensive in the long run. If you don't make enough from your traffic it's going to be difficult to turn a profit.

I would advise learning SEO and working at getting your site ranked naturally before you start playing with Adwords!

 

[kathleenortan]

People do Adwords or PPC for generating traffic and leads. For long term I would like to suggest to go with SEO

 

[dezinerite]

Depends on my budget for a particular website. I would use free methods of SEO if I'm low on funds and I would definitely use Adwords if my budget for that website allows. I've tried Adwords on several of my sites in the past and I've had successful results. They are especially useful for sign-ups and eCommerce.

 

[jagdotme]

If you got money to burn then Adwords! Otherwise SEO is the best bet!

 

[Sabre]

If you got money to burn then Adwords! Otherwise SEO is the best bet!

Wow. That's a truly misguided statement.

If you don't know how to conduct a PPC advertising campaign, then sure, you'll probably end up just burning money. If you strategically build the campaign then you'll find you reap the rewards.

The issue with Adwords is, of course, you need to have the initial money for 'testing'. Obviously there are a whole range of issues that may affect PPC conversions so it can sometimes take time to iron these out.

 

[enlytend]

PPC and SEO are apples and oranges.

There's absolutely no reason not to make sure your on-page factors are search-friendly, whether you plan to do a PPC campaign or not. There's also no guarantee that you'll rank for every money keyword you want to rank for, even if you do aggressive off-page SEO (which in itself has changed a lot since April 24!)

PPC enables you to get visibility for terms where you don't rank ... including those for which you otherwise don't have a prayer of ranking ... at a price.

As Sabre said, PPC campaigns need to be fine-tuned and managed properly to bring in a positive ROI and can be a disaster if you don't. (I have a local business client who spent a BOATLOAD of money on a campaign because he misconfigured geotargeting, naively added ALL the keywords Google suggested he add, and set his budget high enough to max out impressions - ack!) SEO also needs to be fine tuned and managed with an eye to conversions, but since many try to do it themselves and it's "free" people tend not to think of time spent as a cost.

 

[Adrian98]

it's simple , The SEO takes time but creates an authority value of your website and a strong platform for gaining good ranking in SERP! on the other hand, the PPC like adwords is short term startegy but it needs big bunch of dollars!

 

[vikap10]

I would advice go for both. For new sites adwords can be an important thing. But since SEO is free organic search results and good in long run, I would give more importance to SEO.

 

[audreyabbey]

They are both helpful in achieving traffic, however it depends on whoch do you prefer. Adwords/PPC is best if you want fast result and if you have an allotted budget, SEO requires much longer time but still effective in getting organic traffic.

 

[DomainerRezoan]

I wrote this article for same question few days back...

There are 11 Advertisers who are paying Google for sponsored listing for the keyword "Leasing A Car". I laugh on them as whenever they stop paying Google they will lose their position and they are paying approximately $4/visitor to their website.
It’s known as Paid SEO some people calls it SEM. It’s also known as PPC marketing. Whatever, I want to appoint on a fact that’s the difference on SEO and PPC marketing.
Through SEO you can get to top page and top position in Google for a specific keyword. If you got to top position or even in top page of Google then you’ll get traffic from Google Search that’s called organic search traffic. By bidding on a keyword and getting ranked in sponsored result the people who put a bid on “ Leasing A Car “ they are spending more than $10000/monthly where if they invested halfway to SEO they might get to top page within 3-4 months.
Also if they stops paying Search Engine they won’t be shown on Search Results anymore but if they came on top by SEO they have lesser possibility to lose their ranking on a sudden as well as traffic. Traffic means business if the traffic is organic there will be more business.
From my 5 years’ experience I saw a lot of changes in Search Algorithm of Google. I have always kept following Google’s Terms and Techniques.
Now it’s up to you would you spend by paying search engine or by paying less than half monthly to SEO consultant!!!


***Just Copied & Pasted from my article.

 

[Sabre]

Again, I disagree. There is room for SEO and PPC in every business. SEO is a better long-term strategy, but there are not many businesses that can take an £xx,xxx hit on SEO before they see their keywords permanently attracting quality traffic. Work in conjunction with PPC and you are offsetting some of the SEO cost for the client as you are earning them an addition profit through paid marketing.

 

[weblaunch]

There have been numerous arguments and comparisons between SEO and PPC as to which is more effective. I think it depends a lot on your niche, market, and budget.

 

[enlytend]

There are 11 Advertisers who are paying Google for sponsored listing for the keyword "Leasing A Car". I laugh on them as whenever they stop paying Google they will lose their position and they are paying approximately $4/visitor to their website.

I'm laughing at this comment!

First of all, not all advertisers are paying $4/click. The average CPC for that phrase is $2.81 in the US. Do you know what those advertisers' ROI and conversion rate is? Let's say I'm paying $4/click and have a 5% conversion rate. If the average value of a customer is more than $80 , I'm making a profit.

And where did you get the "more than $10,000/month" budget figure (which they may have, but I guarantee they're not spending that on that one keyword) or the figures to back your statement that they could get to the top of the page organically in 3-4 months?

They can't ALL get to the top of the page and there are only 10 spots on p1.

Furthermore - Looking at the search results for that phrase, there are 3 Adwords ads at the top, followed by 2 Youtube videos and just ONE organic website result showing "above the fold" (as opposed to a total of 10 Adwords ads.) Which has better visibility?

If I change that to the more action-oriented phrase "Lease a Car" (which would probably catch your audience a little farther along in the purchasing cycle), there are now several local results (Google Places, which is now part of Google +) competing for the top-of-page real-estate and pushing the global/organic results down even further.

This is a question without an answer. SEO tactics, Social marketing, PPC, Local search, media buys, offline marketing, etc - they're all tools. You use whatever combination of tools is most appropriate for your particular situation.

 

[JohnEbenezer]

Both have their own values..
SEO is the good way that you can do with different tactics and as free.

 

[esprintguy]

SEO would be the best marketing technique. It builds over time, yes. But once your site/page is already up there, it would be hard to take that down.