- Impact
- 52
Recently, much talk has gone on about the .tv geo space. Many people seem to think there is big profit in alternatives to the pure generic form of the city name.
For example, lets use the name Denver.tv (a name I don't own) as an example.
denver.tv is the only name IMO that has extreme long-term value built in without any development The category killer for someone who wants the most prestigious name in that market hands down. Meaning, could someone come along and brand mydenver.tv and make it a successful site? Sure, but no matter how successful mydenver.tv gets it will only inherently increase the value of the name denver.tv.
Now lets talk about the development of denver.tv. First you need a fraction of the money to start with to brand the name. You will have the huge advantage of top optimization and the generic denver.tv will always carry credibility in the marketplace whether developed or not. If denver.tv is developed into a successful site, will it increase the value of a zillion possible denver.tv alternatives like:
mydenver.tv
edenver.tv
denvertv.tv
idenver.tv
denverco.tv
denvercolorado.tv
You get the picture.
If you are a monster company that wants to get into the geo.tv market you can do one of two things.
Make a credible offer and buy the generic (still very affordable, but increasing rapidly) or
Pick one of several alternatives that are all on an equal level.
To a company any alternatives will have very similar value. The company will have to spend major money in branding to buy the added credibility the name would have already had if the name was the generic version.
I understand that the market for the big city generic names is growing and may not be at everyones comfort level. But don't fool yourself into thinking that as the value for the generics shoot up, the alt names will follow suit at a similar pace, the won't.
The only real benefit to buying alternatives to the generic is to develop them. Now you could happen to own a name like mydenver.tv when a major company decides to go with that alt brand and make a few hundred bucks, but that is at the high end of your realistic payday. For the generics, the sky is the limit long-term.
There are still many other sectors of the .tv market where you can get pure generic names for $200 in the aftermarket that will stand to gain huge when .tv takes off in the next 12-36 months.
Point is unless you are planning on developing yourself your money is better off spent elsewhere IMO. However, if you have a chance to get into the pure generic city.tv name market then by all means it will cost some money but it is still dirt cheap in terms of where the market is going.
Geos have always been a key trail blazer of an extension and a good indicator for the entire TLD. Geos are the first to sell and are often trailblazers in terms of the setting the bar. Geos are the closest thing to merging the traditional model of buying and selling real estate. The fact that a person can own the name of an entire city has always fascinated me.
The possibilities are endless and endless types of people will have numerous different ways to monazite them. That's one key reason their value is so big. We all know why they make obvious portal sites but the beauty of .tv geos is that they have the old school affiliate broadcast tv channel model build in. Just like the local affiliate TV station for your city Although in the old business model only the big cities had affiliates and the smaller cities got the signal from the bigger ones nearby. Now ALL cities big and small can have their own affiliate station. You can carry local content or you can carry national content and now you have a micro niche build into the name in terms of gathering user generated content from the people of these cities to share with other members of their community. This explosive combination will send pure generic geo names through the roof.
We saw an example of how geos pave the way for .comers to start investing into another TLD with Rick Schwartz's purchase if nashville.us for $23,000. You don't think he's looking at that going, nashville.com (multiple millions) and nashville.us $23,000 hmmm, very low cost, very huge upside. Nashville.us is almost certain to hold its value and climb and if .us does take off in the next 5-10 years, nashville.us will be a 6 figure domain easy.
For example, lets use the name Denver.tv (a name I don't own) as an example.
denver.tv is the only name IMO that has extreme long-term value built in without any development The category killer for someone who wants the most prestigious name in that market hands down. Meaning, could someone come along and brand mydenver.tv and make it a successful site? Sure, but no matter how successful mydenver.tv gets it will only inherently increase the value of the name denver.tv.
Now lets talk about the development of denver.tv. First you need a fraction of the money to start with to brand the name. You will have the huge advantage of top optimization and the generic denver.tv will always carry credibility in the marketplace whether developed or not. If denver.tv is developed into a successful site, will it increase the value of a zillion possible denver.tv alternatives like:
mydenver.tv
edenver.tv
denvertv.tv
idenver.tv
denverco.tv
denvercolorado.tv
You get the picture.
If you are a monster company that wants to get into the geo.tv market you can do one of two things.
Make a credible offer and buy the generic (still very affordable, but increasing rapidly) or
Pick one of several alternatives that are all on an equal level.
To a company any alternatives will have very similar value. The company will have to spend major money in branding to buy the added credibility the name would have already had if the name was the generic version.
I understand that the market for the big city generic names is growing and may not be at everyones comfort level. But don't fool yourself into thinking that as the value for the generics shoot up, the alt names will follow suit at a similar pace, the won't.
The only real benefit to buying alternatives to the generic is to develop them. Now you could happen to own a name like mydenver.tv when a major company decides to go with that alt brand and make a few hundred bucks, but that is at the high end of your realistic payday. For the generics, the sky is the limit long-term.
There are still many other sectors of the .tv market where you can get pure generic names for $200 in the aftermarket that will stand to gain huge when .tv takes off in the next 12-36 months.
Point is unless you are planning on developing yourself your money is better off spent elsewhere IMO. However, if you have a chance to get into the pure generic city.tv name market then by all means it will cost some money but it is still dirt cheap in terms of where the market is going.
Geos have always been a key trail blazer of an extension and a good indicator for the entire TLD. Geos are the first to sell and are often trailblazers in terms of the setting the bar. Geos are the closest thing to merging the traditional model of buying and selling real estate. The fact that a person can own the name of an entire city has always fascinated me.
The possibilities are endless and endless types of people will have numerous different ways to monazite them. That's one key reason their value is so big. We all know why they make obvious portal sites but the beauty of .tv geos is that they have the old school affiliate broadcast tv channel model build in. Just like the local affiliate TV station for your city Although in the old business model only the big cities had affiliates and the smaller cities got the signal from the bigger ones nearby. Now ALL cities big and small can have their own affiliate station. You can carry local content or you can carry national content and now you have a micro niche build into the name in terms of gathering user generated content from the people of these cities to share with other members of their community. This explosive combination will send pure generic geo names through the roof.
We saw an example of how geos pave the way for .comers to start investing into another TLD with Rick Schwartz's purchase if nashville.us for $23,000. You don't think he's looking at that going, nashville.com (multiple millions) and nashville.us $23,000 hmmm, very low cost, very huge upside. Nashville.us is almost certain to hold its value and climb and if .us does take off in the next 5-10 years, nashville.us will be a 6 figure domain easy.
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