What's My Website OmegaWeb.com Worth?

[ianeberle]

I have an Internet marketing, blogging, and SEO blog under the domain www.omegaweb.com. I'm a college student and although I'm not necessarily looking to sell my website, I'd be willing to for the right price. I don't have the time to keep up with such a demanding blog and I could use the money.

The theme is totally custom built with the Genesis framework with WordPress. It has a few premium plugins like CommentLuv as well.

Domain: www.omegaweb.com (registered since 1995)
PageRank: 1
Alexa Rank: 89,222

Pageviews per month: 9,220
Visits per month: 6,300
Unique visits per month: 5,200

Google AdSense income (per month): About $15-20 consistently
Affiliate marketing income (since May 2012): $200

Posts: 114
Comments: 1,586

I can't think of any other statistics that aren't accessible to the public... So what do you think? What's my site worth?

 

[willmfftt]

Based off the income I would say anywhere from $500 to $1000. This is somewhat of a rough estimate.

 

[latestn]

Other rough estimation: (10 to 20) x monthly income

 

[Eyec]

a well known brand or business will go for high multiples but will require the stream of income to be almost guaranteed month in and month out. Example could be a office space rented to the government your assets the office building is hard assets it goes up in value with time, long life span, tested to be reliable source of income.

now when it comes to online businesses the risk is higher, competition, evolving ideas and many factors must be met for businesses to be constantly returning profits.


to make the story short

although there is no general rule but for ease you should pay something like X2 and max X3 FCF

free cash flow or net income - you should also discount the income for risks and it depends on the specifics of each business.


example

monthly income say $500 mo after paying all expenses such as hosting, your efforts in the business, advertising, etc . Assume sometimes the income is as low as $300 per month, also been running for 5 years and future is still good for the business (its not dying business).

worth

$300 X 0.80= $240 the expected monthly income with factor of safety 20%

2(multiple) X $240 X 12 months = approx $5750
3(multiple) X $240 X 12 months = approx $8650

now this is fair value so if you buying then you should look for under fair value deals (a bargain )to make it tempting.

 

[CodyDeegan]

Approximately about $1500 without the maintenance.

 

[robdocherty]

It is worth what you name your price as... the cost of genesis, plus plugins, plus let's say 24 hours of your time minimum. Plus 40% for tax differential.

 

[nothere]

Someone might pay more for what they might do with it.

Income is irrelevant if you didn't try to monetize it that much or if the name has value and links pointing at it.