- Impact
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Hello,
Today I've got some messages regarding new gTLDs. I've been asked what to think about before choosing a specific name and where to sell these names? Although, I'm no expert, I will share some of my personal ideas here below. If you are buying the name as an investment, I would suggest to using a checklist before spending your money. This is an example of such:
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What names should I buy and what to think about before?
1. Do never buy names with an existing trademark issue. Obviously, do never register names such as "Toyota", "Coca-Cola", "Armani" or "Hilton", but do ALSO always check your potential names for other existing possible trademarks issues. I personally use:
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2. Then, ask yourself if you really think that your future name has a commercial potential for companies and / or start-ups, in this business segment? Why would these businesses buy your name, rather than find a corresponding .COM (to hand register or buy on the aftermarket)?
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3. Do companies within this niche tend to invest in domain names? Here are two great sources to check previous aftermarket sales:
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4. Are you sure you can not get an equally good corresponding .COM name for the same or even less money? If you're not sure, I would suggest to forget about that certain new gTLD. Use Estibot (or a similar tool) to check what CPC and search volume the phrase has. For non-generic gTLDs it is important to combine the keyword together with the extension when you're doing this search.
Example If you are researching the domain "Brandable (dot) domains", submit the whole term "brandabledomains", not just "brandable".
5. Then ask yourself, how many corresponding phrases and keywords are registered? I personally think this is a very important factor for the future value of the domain. For the already mentioned domain name example; "Brandable (dot) domains", you'll have to make a search for: "brandabledomains".
I will use this tool for this research:
For this specific phrase, I've now learned that it is taken in 20 extensions, including .COM, .NET, .ORG and .INFO. For non-generic extensions I would not consider a domain that is taken in less than 10 or even 15 extensions.
- .XYZ, and .COM are generic TLDs.
- DOMAINS, .BEER and .HOLIDAY are generic niched TLDs (should be researched with the name and TLD combined).
- .CLUB and .PRO are generics "in between".
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6. Is the TLD (extension) that you are researching popular?
A) Is it popular all over the world including China and India, or will it have any geographical limitations?
B) How popular is the extension overall? How many names have been registered in total?
I am using this tool to research each extension and it's renewal statistics etc:
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7. Are the reg fees and renewal fees reasonable? How much will the domain cost you for a 5-year period? Will you be able to keep it for at least five years, if you get no requests from potential buyers?
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Where to sell your domain names?
1. I really recommend everyone to set up own their own simple and fast loading parking pages, including a contact form and some brief information on each domain name. Don't write too much. If someone really is interested in your name, they will ask you. There are Wordpress themes available for building landing pages, or you might use a existing landing page / parking page service such as:
List your domains at several aftermarket platforms, but make sure to read about each platform's individual policy. Also learn how much commission they will charge, for each successful sale;
- Sedo.com
- Afternic.com
- Auctions.godaddy.com
- Flippa.com
- Domainnamesales.com
- Freemarket.com
- Igloo.com
- 4.cn
- Dn.properties
- Cax.com
Today I've got some messages regarding new gTLDs. I've been asked what to think about before choosing a specific name and where to sell these names? Although, I'm no expert, I will share some of my personal ideas here below. If you are buying the name as an investment, I would suggest to using a checklist before spending your money. This is an example of such:
----------------------------------------------------------------------------------------------------------------
What names should I buy and what to think about before?
1. Do never buy names with an existing trademark issue. Obviously, do never register names such as "Toyota", "Coca-Cola", "Armani" or "Hilton", but do ALSO always check your potential names for other existing possible trademarks issues. I personally use:
- http://www.uspto.gov/trademarks/ (Click: "Quick Links" - "TESS" - "Basic Word Mark Search (New User)".
----------------------------------------------------------------------------------------------------------------
2. Then, ask yourself if you really think that your future name has a commercial potential for companies and / or start-ups, in this business segment? Why would these businesses buy your name, rather than find a corresponding .COM (to hand register or buy on the aftermarket)?
----------------------------------------------------------------------------------------------------------------
3. Do companies within this niche tend to invest in domain names? Here are two great sources to check previous aftermarket sales:
----------------------------------------------------------------------------------------------------------------
4. Are you sure you can not get an equally good corresponding .COM name for the same or even less money? If you're not sure, I would suggest to forget about that certain new gTLD. Use Estibot (or a similar tool) to check what CPC and search volume the phrase has. For non-generic gTLDs it is important to combine the keyword together with the extension when you're doing this search.
Example If you are researching the domain "Brandable (dot) domains", submit the whole term "brandabledomains", not just "brandable".
- http://estibot.com (a great tool for keyword research, but do not get too excited about the appraisal part).
5. Then ask yourself, how many corresponding phrases and keywords are registered? I personally think this is a very important factor for the future value of the domain. For the already mentioned domain name example; "Brandable (dot) domains", you'll have to make a search for: "brandabledomains".
I will use this tool for this research:
For this specific phrase, I've now learned that it is taken in 20 extensions, including .COM, .NET, .ORG and .INFO. For non-generic extensions I would not consider a domain that is taken in less than 10 or even 15 extensions.
- .XYZ, and .COM are generic TLDs.
- DOMAINS, .BEER and .HOLIDAY are generic niched TLDs (should be researched with the name and TLD combined).
- .CLUB and .PRO are generics "in between".
----------------------------------------------------------------------------------------------------------------
6. Is the TLD (extension) that you are researching popular?
A) Is it popular all over the world including China and India, or will it have any geographical limitations?
B) How popular is the extension overall? How many names have been registered in total?
I am using this tool to research each extension and it's renewal statistics etc:
----------------------------------------------------------------------------------------------------------------
7. Are the reg fees and renewal fees reasonable? How much will the domain cost you for a 5-year period? Will you be able to keep it for at least five years, if you get no requests from potential buyers?
----------------------------------------------------------------------------------------------------------------
Where to sell your domain names?
1. I really recommend everyone to set up own their own simple and fast loading parking pages, including a contact form and some brief information on each domain name. Don't write too much. If someone really is interested in your name, they will ask you. There are Wordpress themes available for building landing pages, or you might use a existing landing page / parking page service such as:
- http://efty.com
- http://bodis.com
- http://flippa.com and: http://salespage.help/ (Yeah, they are using a new gTLD)
- http://sedoparking.com
List your domains at several aftermarket platforms, but make sure to read about each platform's individual policy. Also learn how much commission they will charge, for each successful sale;
- Sedo.com
- Afternic.com
- Auctions.godaddy.com
- Flippa.com
- Domainnamesales.com
- Freemarket.com
- Igloo.com
- 4.cn
- Dn.properties
- Cax.com
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