What rates to charge for newsletter ads

[redshift]

Sorry is this the best place for this post?
IF your site has a newsletter how much do you charge for advertising, currently I have about 115 subscribers and need to get back to people on rates

 

[yandig]

Charge whatever minimum you are comfortable with, and state that those are introductory rates, and subject to change in the future as the popularity of your newsletter grows.

 

[redshift]

Ok sounds like a plan
was thinking maybe there is a standard?

 

[yandig]

Here's a very low-end example:
http://www.basketbizhelp.com/advertise/newsletterads.shtml

 

[travinb]

If possible, try and figure out what would be the benefit (monetarily) for your advertisers by advertising on your newsletter..you know get an estimate of sales, or traffic.. and then fix a price for it.. you can also add a markup for your brand value.. 10% lets say of the revenue you can generate...

just my idea and experience of selling banenr ads.. don't really have any tools or authority to back this one