Here is what Pinky Brand said about development ideas at the .mobi chat (edited to remove the housekeeping stuff):
Pinky-Brand: Early on I'd say that you should target information services that consumers say they are most likely to want to access in the next 12 months.
Such categories are: Traffic information, news, public transport timetables, info on public services, film listings, job hunting also, any name that might lend itself to location based services would be really hot in my book
For example, in 1999 only 1% of all phones had GPS...now that is up to over 10% and will climb rapidly. The implications for couponing, social networking are tremendous.
-RJ-: Ah, I'd love to be able to get coupons on my cell phone. I can't ever seem to remember to bring the paper ones with me.
Pinky-Brand: Once mobile payment systems come online in a big way for off-deck content (off-deck meaning non-carrier traffic) then I think the possibilities for making money with gaming, ring tones, music, news, sports clips, imaging and others will be thrown open to the small and medium sized guys---not just the big guys who can afford to do huge on-deck content deals. In Korea, USER generated mobile content is VERY successful.
I can see consumers going for free minutes or even accepting advertising coupons on their phone. I also think Pay per CALL could be big. Example: User searches on their device for refinance or taxi. They are taken to a page with a list of possible providers in their area via GPS.
User enters their phone number directly on the results screen. Vendor calls them directly. Everyone gets paid.
I think it lends itself well to the fact that the user has a voice enabled device and is immediately interested in obtaining service. Think about that when you are in a unfamiliar area and want a table for 4 at an Italian place.
Just thinking out loud here but I think you get my drift. ...
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