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What is CPA and How it Works

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Gustavo-Woltmann

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CPA: Cost of the action/Cost per acquisition.
In CPA, you get paid to complete an action that could be as simple as having a user fill out a form or take any other desired action. Whereas in affiliate marketing, you get paid when someone makes a purchase. CPA is considered easier than affiliate marketing for a simple reason; here you get paid to send a lead. Once the traffic you send turns into a lead, then it's the job of the particular network to convert it into sales. Anyway, you would be paid for the lead.
Gustavo Woltmann.
 
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