PPC to CPA Nightmare

[nnsjw702]

I've recently started in CPA marketing based on the CPA Arbitrage method.

The method calls for finding offers and driving traffic directly to them with Google PPC.

The other method asks you to make a simple iframe landing page which displays the advertisers CPA offer within the iframe and then drive PPC traffic to that.

Here is the problem.

Everything hangs on the Google Quality Score.

If you get a high quality score, you get low cost per click and you may just be able to make money with email and zip submit offers.

If however, you are promoting a email/zip offer, whether you are direct linking or going via a landing page, if the Quality Score (QS) is not good, you wont make money.
QS = Low, Cost Per Click = High, No Profit with Low Paying Offers.

So this is what I've tried so far...

I have input my affiliate link directly into the destination URL while putting the CPA offer domain in the Display URL.
Since most Email/Zip offers have very little (if any) text on the offer page, it scores extremely poor on the Quality Score.
Result= High CPC - No Profit.

I have also tried inputting a very high ranking page for the keyword into the display and destination URL and then setting the url for each individual keyword as my affiliate link.
Google saw right through this and noted that it was an "Inaccurate Keyword URL" and they disapproved all my keywords.
Result = No Ads shown.

So I set up a landing page and iframed the offer.
I used LPGen to add title, meta info etc... for each keyword so Google sees the page as relevant.
However, Google saw right through that and scored each landing page (on the fly) as poor with regards to Quality Score.
Result = High CPC - No Profit

I considered making an individual mini site for each campaign but then each offer would take ages to set up and even then, it may not be profitable.
The AC method calls for campaigns to be cranked with speed.
The whole idea behind this type of marketing is to put each individual campaign up quickly and easily.

Working with other ways takes time and effort and I'm a lazy kinda guy so I'm looking for the best shortcuts.

I'd like to do Whitehat only so I'm not considering anything which the advertiser would not approve off.

Any suggestions or help?

Thanks,

 

[enlytend]

Google doesn't love people sending adwords to affiliate offers UNLESS you have some added value. Think about it: What would be the benefit (to anyone other than you) of going to your site instead of directly to the merchant? If you're doing adwords -> affiliate, you absolutely HAVE to add some unique value or they're going to hit you hard with the quality score. Furthermore, if your QS is consistently low, they may kick you out of Adwords altogether.

Briefly, here's what you need to do:

- Tightly group your keywords and adgroups. If you're advertising on keywords like "green widgets" and "purple widgets", don't put them both in one generic "widgets" adgroup. Split them out.

- Make sure the landing page is relevant to the keywords. Your green widgets lander should be about green widgets.

- Add some value - especially if you're only promoting one offer!!!

- Transparency - make sure your site has a privacy policy, contact information, disclaimer if necessary, and they're linked from the landing page.

- Some of your quality score is based on your campaign history. Don't be alarmed if your click prices go up before they come down.

Read through the Google help topics - especially things like website quality guidelines, information about affiliate sites, and the adwords section. They say it much better than I can in a 5 minute reply.

When you're doing PPC, you also have to weigh how well the offer pays against the cost-per-click. Some things are just not going to be profitable.

 

[maxeaus]

"Working with other ways takes time and effort and I'm a lazy kinda guy so I'm looking for the best shortcuts."

Just about sums it up really.