What is a brandable domain?

Discussion in 'Brandable Domain Discussion' started by JayT, Jan 5, 2017.

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  1. JayT

    JayT Active Member VIP

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    Here you go cherry picking again, trying to bend the truth. My Definition: any generic (dictionary)word, OR OR OR OR combination of words that have a rather exacting meaning / have one obvious 'best use'

    Obviously these are dictionary words. So I don't have to give a best use, they fall under another qualifier. try again.

    AND for TIGER.COM not being best used for actual tigers. HOW come NOT? You are assuming AGAIN.
     
    Last edited: Jan 6, 2017
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  2. wormfood

    wormfood . Business Account

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    Alright, I can try at a definition.

    --------------------------------------

    There are several types:

    Made-up words of different types:

    1) Root word with a suffix or prefix

    2) Completely made up, only "word-like" and pronounceable (there may be a hint of a real word, but it is probably a short word and not intended)

    3) Two or more words mixed together: Pictionary, Nabisco (national biscuit company), Nicorette

    4) Any more?


    Phrases that are not also EMDs:

    1) (Keyword or EMD phrase) + (international, solutions, etc): RecruitingSolutions

    2) (Non EMD phrase) + (international, solutions, etc): RapidRecruitingInternational

    3) Non EMD phrases: RapidRecruiting. Lots of different things that can be done here.


    Phrases that are also EMDs, call to action, other.. there are probably many more I can't think of:

    1) FullMoon, RisingTide, hm.. my brain is fried

    2) Phrase is a concept with characteristics which the business or product is also supposed to have

    RocketBooster, a service that boosts your business in some way

    3) Well-known idioms and call to action: OnTheBall, BeYourself


    Keywords, places, etc.:

    1) Some Animals (more recognizable ones with short names): Stingray, Mamba

    2) Some Places: Saturn

    3) Some adjectives: Sharp, Speedy, Clever, and on and on

    4) Many more types of words.. Sometimes you have to come to your own conclusions though, right?

    You might not approve of some of those, but that's kind of the point. It's so subjective.. but you want me to define it perfectly for you.



    The words and phrases used to create the Non-EMD brandables mentioned above should sometimes not fall into this category except for the first subcategory (Maria's Wedding Gowns) and maybe others bleh:
    These cannot stand on their own as brandables though..


    Unbrandable EMDs:


    Words and phrases that only make sense when used in their own niche:

    Antiperspirant

    HealthInsurance

    LungDisease

    CollegeDegree

    WeddingGowns

    and many more.


    What are currently considered derogatory words or phrases:

    Probably don't need to list any


    Very long/specific animal names

    City, Country, Continent names, unless the city is just a regular word

    Some adjectives


    Lots of others

    --------------------------------------


    It messed up all my tabs/spacing, so I had to put extra line breaks.


    See how you would have to define everything if you wanted a detailed response? How are you going to easily outline EVERY category of appealing word or phrase?
    Usually, we just use common sense, some research, and emotion, yeah, to know what is a good brand name. For some reason, you can't figure it out and insist on your definitions for no real reason (something about it being dangerous not to).

    Clearly, there are some things that would not be appealing as brand names (to your target audience), some that simply cannot work as brandables, and some that are really nice or at least decent.
     
    Last edited: Jan 6, 2017
  3. LucidDomains

    LucidDomains LucidDomains.com VIP

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    Don't overthink it, turn down the OCD, go outside, get some fresh air, go on a date with your partner, get away from the computer and all electronic devices.

    At the end of the day, as long as you make money does it truly matter what you call it?

    This.

    EDIT:

    I would go a little bit further and add that every single domain on the planet from generics, to IDNs to emoticons domains to anything has a brandability factor. Lets say between 1-100. So soedfjowiwer.com is brandable (albeit a 1 on the scale) and Amazon.com is also brandable (~100 on the scale).

    However instead of looking at whether something is brandable, rather ask yourself, is this domain exact match or not? So soedfjowiwer.com is not EMD while Amazon.com is.
     
    Last edited: Jan 6, 2017
  4. Internet.Domains

    Internet.Domains Established Member

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    Any word/words that can be built into a brand, is a 'brandable'....
     
  5. Joe Nichols

    Joe Nichols >>> IdleDad.com <<< VIP

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    Hey all,

    I read a great definition of "brandable" from @Doron Vermaat in his latest post on DNgeek:

    "The criteria for inclusion in the list (i.e. "brandable") are the same as previous years.
    • No numeric domains
    • Dotcom only
    • No 2L & 3L domains (as they are a breed on their own)
    • No one-word dictionary domains (in any language). This means the sale of Hora.com is not included for example as it’s the Spanish word for Hour.
    • Unless a word has an alternative spelling such as No 18 on the list, Humann.com or No 61, Typsy.com
    • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
    • Two keyword domains can qualify. No 54, BrightEnergy.com, for example, is a brandable domain name while CleanEnergy.com would not have made this list.
    • Variation on words are allowed, such as No 715, Productly.com (none of these in the top 100 this year)"

    This definition really resonated well with me. As much as any name can be turned into a brand, I think that in order for a domain to be strictly labeled as "brandable", it needs to be excluded from all other domain categories.

    So yes, "Apple" can become a brand, but no it is not a "brandable" domain name because it already has a clear, defined meaning.
     
    Last edited: Jan 6, 2017
  6. JayT

    JayT Active Member VIP

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    So you are just meaning 'imporper prefix-suffix' like "gladful"? Completely made up words and two words put together so that the outcome is made up and without a very defining meaning are brandable?

    Exquisite! My definition is: "any word or combo of words that is made up"
    You just said the same exact thing just in many more words - these are brandable domains (Terrible for a domainer...success is rare in the schme of things. They could seem 'amazing' because they were MADE amazing, it's a perception only, too many possibilities for good odds.)

    I have been fighting off your specifics all this time, and here we are still...no definition, just examples for me to debunk...here goes...These are not brandables. It is going to take some mind work to agree, but read everything I say and try and take in the big picture. These are too exacting. These are actually GOOD domains ('brandables' almost always suck [yes, the majority are reg'ing sucking domains big time! *shock*]), as you should very well see. They are good because they have a clear meaning even when combined...it is a general/generic description of something specific. This cannot logically be applied to anything other than 'recruiting' plus the other word compliments/enhances the subject. This is common sense MEANINGFUL 2 word domain...obvious 'best use', my friend. How can this be branded for anything OTHER than recruiting? So let me forshadow here...RIGHT BACK atcha': common sense in effect.
    [/Quote]

    These are harder to debunk. Think to what I am saying over and over: every domain CAN be a brandable, where do you draw the line? Teese boarder that line. Why? They are already existing terms. They are in essence, generic. They are just not widely used, and COULD make a good brand. But again, anything COULD make a good brand. As usual, my definition makes sense of it: rather exacting meaning. These have already established and understood exacting meaning, so you would TWIST that meaning to create a brandable. They are literately generic terms in general...you twisting it to you needs! Good domains though, as most generics are!

    I beat this horse 10x over in the thread. Let's have some fun - make a theoretical scenario: A thread on namepros auctions named: Brandable domains!!! saturn.com, stingray.com, speedy.com!" Maybe this is weird? It should be...People want to connect these together because it will psychologically increase the value of their 'brandables'. Work with me here...They want you to think that unless domains like Saturn and Stingray lose value, their 'brandables' won't too. These are single word domains, and they are in a league of their own. I specifically qualified these as 'Generic" for good reason. They have to be "TWISTED" to conform to a brand. they are brandable in that sense, but in all reality, they are real words with meaning that cannot be logically applied to just anything. GENERIC. (good domains, as usual...pattern?)[/quote]


    I agree, and I never denied it. These are very exacting 2 words that cannot be applied to anything else logically. GENERIC (some more good domains...)
    ------------------------------------


    It's not that hard. You are fighting yourself trying to prove me wrong. You are the one trying define every category. If you cannot understand what I am saying, we are on different pages. I think by now we have said all that we can.

    You can agree with me what IS brandable, you are just not agreeing what IS NOT...your net is cast too wide. Beauty is surprisingly subjective, but it's very hard for us to accept it...insecurity. I am creating a certainty to something that is otherwise subjective. Is not everyone beautiful, at least in someones eyes? I am human, and unfortunately, some people are ugly. I can call these ugly ones my generics, while to you, they are special brandables. In a perfect would they would all be one or the other, but we differentiate everything. Unless we define beauty we will argue eternally.
     
  7. JayT

    JayT Active Member VIP

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    FINALLY! someone agrees. I wish he will come here and read what I have wrote and reinforce the idea that he and I are on the same page...albeit described quite difference. He would love to read this thread as I am trilled to see his mirror interpretation. We have only very minor differences like the .com only thing (i own zznq.buzz and think it's brandable, and i can come up with many examples)
     
    Last edited: Jan 6, 2017
  8. urlurl

    urlurl Active Member VIP

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    I didn't read most of the posts, way tooooo wordy. My definition of a brand is:

    A brand is what a service, product or company name is turned into once it becomes known and commercially available to the public.

    What we sell are brandable domain names. They are nothing more than letters before an extension until someone turns it into a brand.
     
  9. fatter

    fatter Active Member VIP ★★★★★★★★★★

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    I agree with an earlier post if you put up a poll on a list of brandable domains? you would get results all over the place as to which ones are brandable. Then people would comment must have been newbies voting.

    Joe T
     
  10. JayT

    JayT Active Member VIP

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    @urlurl, shame you won't read the whole thing...the forum is for you to enjoy so treat yourself to some entertainment and read:) Dont just throw you opinion down and run away oblivious to others! How is that fun?!...only 2 pages.

    Just the very word, brandable, it is a special kind of word. It's like matter. There must be antimatter. There must be 'generic', non brandable domains too. The caveat is to "define a brandable domain" My peeve here is everyone is casting a wide net trying to claim MANY (almost all) kinds of domains are 'brandable'. You are saying similar. My point is that people are trying to use it way too loosely, calling true generics brandables too. Is lightbulb.com a brandable domain? It could be but I have explained extensively why it is too generic to be called this. It is dangerous because domainers are believing a risky / bubble idea. The ones that believe their BS might see a profile full of domain like lighbulb.com, goldchart.org, alligator.com, quickhire.com and think that their profile is similar, but just on a smaller budget. WRONG, their profile is nothing like these 1 words, or 2 meaningful two words.

    So I said brandables are bad for domainers lol...maybe I need to fix this saying. I think a very special kind of person can put 2 word 'brandable type' words together and get it right often enough. These domains are not selling as often as 2 generic words though...not even nearly as much. Few people can put abstract 2 words together and succeed. If you are not totally (and i mean this) confident you are doing it right, then you are doing it wrong. I have some weird 100% brandables too. Almost everyone has a false hope that it can work for them, and their entire profile are made of brandable and nothing remotely generic...it is bad situation. Trying to help you all, to show you what is generic, and make you consider that maybe you need to be reg'ing generic instead.

    @fatter haha, yes. I have thought of this. It would make no sense, the poll, to anyone... I am trying to come to agreement so we can understand together, and agree what is, and what isnt...for the most part.
     
  11. trelgor

    trelgor Established Member

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    Brandabilty IMO is the answer to the question "Could this name manifest a brand"? The answer could be very different depending on who you ask.

    There are other types of domains that hold value for other reasons, but it's always, as language is, a question of interpretation. It's never exclusively one thing or the other. That is for mathematics or logics. Some names/words have a natural applicability to many things or concepts. Others function more like labels and are more specific.

    Language is a moving, pulsating thing thankfully, subject to variation in meaning and usage.
     
  12. eurorealtor

    eurorealtor Active Member VIP

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    Brandable = Domain you can build a brand on... isn't that obvious? :)
     
  13. frank-germany

    frank-germany Business Member Business Account VIP

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    is apple a brandable ?
    yes
    if you don't use it for fruits


    is
    qcwjj.com brandable?
    yes
    but not for english and german language
    and therefore not for international use

    is
    pkws.com brandable?
    I bet it is !
    just bought it
    ( german for automobiles )
    - just bought it ;) -
     
  14. Joe Nichols

    Joe Nichols >>> IdleDad.com <<< VIP

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    It seems to me that there are actually three different things being discussed here:
    1. How do we define the word "brandable"?
    2. How do we define "a domain name that can be branded"?
    3. How do we define a "brandable domain name"?
    The OP seems keen to focus on #3. It's actually a pretty cool exercise. I mean, we hear this word all the time, but clearly a lot of people have different ideas about what encompasses a brandable domain. The thing that simplifies it for me is this question:

    "If I see an auction advertising a brandable domain, what will I expect to see?"

    I know I won't see the following:
    • A one-word name (this would be advertised as a one-word name)
    • An EMD (for example: RockingChairs) - Sure you could build a brand around it, but for our purposes the EMD definition supersedes that fact.
    • A 4L or 5L name that I can't pronounce.
     
  15. fatter

    fatter Active Member VIP ★★★★★★★★★★

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    But couldn't you do that with most words in our vocabulary.
     
  16. disaac81

    disaac81 Active Member VIP

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    Almost anything can be used as a brand name successfully. If that brand chooses to use the exact domain name, then that domain is the authentic platform for that brand \ company on the web.

    RedFox is a real thing, RedSquare is a real thing, both make for brandable domain names.

    FireFox is not a real thing, but it also makes for a strong brand obviously, so a domain name firefox is a brandable name no?

    Quality counts. Some brandables are just garbage, some however are amazing because they play on our own experiences of real things \ objects.

    I just call them brand names now, tend to use the term brandable less these days, since it creates confusion. I buy brand names in the form of a domain name, so for me, I look at many factors and all that matters is that it can be used as a brand.
     
  17. Joe Nichols

    Joe Nichols >>> IdleDad.com <<< VIP

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    I think OP was hoping to remove some of that confusion through discussion.

    While RedFox and RedSquare are real things, they are not product or service based. A company wouldn't sell red foxes or red squares.

    If it's not a product or service based EMD, and it doesn't fit into any other pre-existing domain name categories, it's safe to call the name "brandable".
     
  18. JayT

    JayT Active Member VIP

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    @Joeguy1014 , I'm happy to see you agreeing with me for the most part. My OP explains my position pretty much completely. I refer to my definitions over and over when faced with specific examples trying to discredit me, and my simple definition settles it. It's hard for people to admit that something so complex can be broken down simply, and work 99% of the time. I know that sometimes, there are domains that are on the borderline. But, for 99% of domains, it is very straight forward. In the beginning people were arguing the very straight forward ideas. Naturally this evolved into them making me solve the more 'debatable' ones. I am not perfect and once in awhile I did make a mistake. Mostly, I got emotional and used a 'mocking' statement, which doesn't come across so well online. I need to stick to my own advice and just type 'as matter of factly'? (factly? did i just invent a brandable?!)...see I like to have fun.

    As for "red fox vs red squares" it's simple. Red fox is a real thing. It's a generic. It is prudent to define it as generic, otherwise we are not drawing lines. In reality, 'red fox' only means one thing. 'Red square' is one of those boarderline ones. It is extremely difficult to categorize. Me saying one way or another is Pandoras box.

    People love to pick words that 'sound good' but not give a definition, just random examples to try proving a point. The method is flawed. This is happening OVER and OVER with everyone. Here's how I interpret their thinking (as a single example, as they are doing to us *grin*): They will say White House isn't brandable. And they're right, it isn't...for our purposes as domainers. HOWEVER, whitehouse.com was a porn site. And despite all rational that beforehand it was generic, it was spun into a brandable. In practice this can be applied to every domain (for all intensive purposes). SO I say again, I WILL turn ANY domain brandable if you let me. They are literally saying: it's just "a feeling, emotion, or experince" - Under their rational, EVERY domain is a brandable. Do they not understand philosophy? Once I corner the smarter ones here here they like to say, "yes, they are all brandable"! Well to that I say: It's stupid to use the terminology then, as it usless to us without offering any subtancance. You are calling your domain "canine dog".

    This thread will seem like a pacasso painting when sentiment toward 'brandables' goes negative.
     
  19. disaac81

    disaac81 Active Member VIP

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    It is hard to give examples and full explanations without writing as much as a chapter in a book. I love brand naming like probably much of us do. When you refer to 'they', who are you referring to? Are you suggesting you are an expert in this field?

    Phonetics, language and sound symbolism are just a few areas that need to be researched to understand why something might work better than something else. We hopefully are all learning everyday and therefore creating better \ acquiring better brand names through our work in this industry.

    I just don't get the negativity...who does not understand? why?
     
  20. Corey

    Corey VirtualReality.am VIP

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    @JayT thank you for the example of PurpleKnife.com

    Cheers
    Corey
     
  21. disaac81

    disaac81 Active Member VIP

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    Every word creates it's own pattern of memories, experiences and yes emotions. Those triggers will be different for everyone, based on your own life experiences.

    Language is complex, branding and brand naming is a deep area. To disrespect that is being rather rude to that industry tbh.
     
  22. slader23

    slader23 Active Member VIP

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    Brand-able:
    Levels in terms of desirability, marketability and overall quality.
    1. One word generic emd domains that have a high variability in terms of the different industries that can be marketed through the name. Category defining one word names do not fit into this. i.e Cigarettes.com or Blog.com vs Striker.com or Jade.com. These tend to be the most desirable names on the market.

    Brand-ability of one word generics(out of 10)--> 8/10 to 10/10.

    Price Range: XXX,XXX+

    2. Two word generics, two word EMDs and 4L Pronouncables : Same rules as #1 apply except two word generics that are non-emd fit into this group like Bluenote.com or FastFunds.com and 4L pronounceable's like VIVO.com . The names with higher quality and marketability end up closer to the price range of group #1.

    Brand-ability of two word generics and emds (out of 10)-->6/10 to 9/10

    Price Range--> X,XXX to low XXX,XXX+

    3. Made up words---> 4L,5L, 6L domains. For the most part the price level of these names are is in the low x,xxx range and I'd consider them as the lower end in terms of brand-ability.

    Brandability of made up words 4L,5L, 6L (out of 10) 4/10 to 6/10

    Price Range---> xxx to X,xxx+

    Level 3 has the highest amount of inconsistency in price and brand-ability due to the incredible amount of divergence between names, it is the least liquid and represents the biggest investment risk, apart from the 4L.com market which has set price levels that fluctuate.


    This is all my opinion and does not represent the beliefs of other domainers.

    IMHO:
    The amount of brand-ability correlates to the marketability of a name and the options it gives an end user to make a memorable impact in its target market. This is the reason why heavy price tags are given to names like insider.com or orchard.com because they are words that can be used in many different markets.

    Would you remember Uber if it was Touxi? Probably not and being an affiliate taxi service that links people to willing drivers, having a memorable and simple name is key. The name Uber has meaning...it means an outstanding and or supreme example of a particular kind of person or thing so people can attach emotion to the word and that makes it memorable.

    TBH I'm not sure why your making this such a difficult argument. Something being brandable means that the name has actionable desirability to an end user for the purposes of building a brand, nothing more nothing less. The more brand-able the name the more desirable it is to an end user. There is a hierarchy to brand-ables and your definition of brand-ables accounts for the lowest strata. If anything your definition denotes "lesser brandables".
     
    Last edited: Jan 6, 2017
  23. JayT

    JayT Active Member VIP

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    Funny how you are saying JADE is not brandable now. In chat you are the exact one telling me that it would be a perfect HOTEL or AIRLINE company, don't you remember? So you're backing peddling? You say something so ridiculous in the first place to irritate me enough to create this thread, then have the audacity to come here and tell me that I was right after all. I think you're just trolling me!

    Then listen to yourself..."Two word generics, two word EMDs (are brandable)" If these are brandable, what ISN't Brandable? You give an example like cigarretes, blog, etc...Well, your buddy thought that BEER was impossible to brand, but there happens to be a clothing company branding it. How far off are yours? All it takes is one clever person to use that word in a smart way, and it's a brandable! You have no definition, you are only going off what you personally think. When I say 1 word dictionary words are generic, and my exacting 2 word domains at least I can explain to someone in simple terms. I don't even have to give examples because I have a logical explanation. You are just describing some arbitrary emotions as a basis, which are all too subjective. You can't realize that under your definition (or lack of), that you are saying all domains are brandables?

    You must have to include these super premium generics into your brandable genre in order to protect your investment. You want the the premiums to protect your fantasy domains by trying to make people think that your fake word and strings can't go down without words like uber, tiger or insider going down too . It won't be long before you see the error in your thought. - generic is the opposite to 'brandable', for our purpose, is it not? You are just bluntly saying generics are brandables...I don't get it.
     
    Last edited: Jan 6, 2017
  24. slader23

    slader23 Active Member VIP

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    What are you talking about? Just because I did not include Jade.com as an example does not mean I don't consider it as a brandable. Something is very wrong here. Your trying to convince yourself about something that is not reality. The reason why those super permiums are what they are is because they are one word brandable generic emd's. I'd call my company Jade over Bixo any day of the week because Jade is much more brandable.

    I really think you've got a problem because everything you say is far from the reality of things. The only fantasy here is your incredibly unrealistic definition of the word brandable.


    Go sort yourself out, your hurting your image.

    FYI I CLEARLY stated that my intial response was imho. So the reality is your jumping to conclusions and have some kind of innate prejudice towards peoples opinions that are contrary to your own personal beliefs. If you can sort that out there is no point in creating debate threads because that defeats the purpose of having an open commentary. Cool off get your head out of the gutter and come back when you can make coherent conclusions and responses because at this point you sound like a madman.
     
    Last edited: Jan 6, 2017
  25. JayT

    JayT Active Member VIP

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    What is wrong here, is that you are contradicting yourself at every turn, because you have no method.

    Just another tail chaser.

    Yes i see now... you just type VERY confusingly. You say under :brandable: your defintion, then you say what ISNT then you compare what is and what isn't..i would expecct it to be a straight forward defintion to what is brandable. not a confusing thing like you wrote.
     
    Last edited: Jan 6, 2017

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