What happens when you point 1000+ domains to an online store?
I had a situation arise in the past little while that have made me rethink of what I'm doing with my domains. Having over 1000 domains pointing idly at my landers, parked pages, or for sale pages really does not make me any money. Parking is for the pits and sales will happen regardless of where the domain points. Buyers will still find me if they really want the domain.
As most of you know by now, I run a number of businesses and some of them are successful online stores. This gave me an idea and I thought, what would happen to sales if I pointed 1000+ domains to one of my online stores?
To start with I have to say it's a pretty popular store and is fast approaching 2 million in annual sales.
Secondly one has to keep in mind that my domains are 80% .ca which are targeted to my home market.
So what happened after a little bit of experimentation?
Sales have shot through the roof, we cannot keep up with sending packages. In the first week alone we had almost a 40% increase in sales. If that is all I get from this experiment then it will translate to an $800,000 increase in sales by the end of one year. That is assuming the increase is static at 40%, I expect it to climb exponentially over the next year.
So ask me about parking again?
The best money maker I have found for my domains is to put them into actual use. Funny thing about that phrase, I was actually threatened by someone that one of my domains was not in use for commerce so I had no legitimate claim to it.
HeHe, what a good idea that was.... use it in commerce, who would have thought
PS. It also helps that I own a number of Canadian Cities in .com as well and they seem to drive quite a bit of traffic to the store.
The domains just forward to my online store so anyone wanting the domain sees it is in use but will also realize it can be purchased because it's only used as a forwarder. It's kind of a win win situation with the ultimate in parking revenue.
I should get threatened with a UDRP more often, it gives me great ideas
PS. ALL MEMBERS I POLITELY ASK YOU TO NOT POST ANY OF MY DOMAIN NAMES IN THIS TOPIC.
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