It depends what the keyword is, and what the extension is. I can see from the stats it is a heavily searched term, that isn't in high demand for advertisers - 5PPC Ads - Max Bid $0.17
PPC Ads # 89
Max PPC Bid $1.68
Wordtrakcer 400
DOT BIZ extension.
Am I better off with the first choice or this second one?? $18/pop backorder I wanna make sure I'm on the right track.
In other words :Would a heavily searched term beat a highly advertised term?? or??