.tv What are our top domains? My should be a blog post entry

[DU]

I had posted this in the other thread... but I went so far off topic I thought it unfair. Better you all ignore this than get upset I messed up the other thread.

I was thinking more about this and was thinking that tech.tv was too generic for any specific end user. Potential end users are groups that already have brands (wired/techcrunch etc)

But then I thought about what I had said in an earlier thread which is that the "extension" is going away. What will occur is a transition to brands first away from pure keywords... but more than individual brands.. I'm talking portal type brands. Facebook has the "friends" angle sewed up... But it is the GENERIC nature of tech that makes it SOOOO great.

Tech.tv could have wired and techcrunch as CHANNELS. The future is all about marketing channels.

noticias is similar but has the disadvantage that the news media are already channel providers... and frankly - google/yahoo etc is the biggest provider of news (or Twitter if you count that mess as news). Similarly for shopping... we will, whether you like it or not, all transition to just portlets under Amazon.com and a few other private brands.

Ok - so the extension hasn't gone away for the top guy - the "brand". I'd really love to see this Tech TV not be a single site but an aggregation site.... you want information on the new iPad? We have 100 sponsored reviews right here from your other sites. They could be iPad.in, wired.com/stuff.

This would take huge $$$ and will never happen... but it would be interesting to see....

England for the same reason...the Hotel Channel, the History Channel, the Vacation Channel.... marketing channels rule

I'd be concerned though that it would be possible for someone to create "England" like the british govt/tourist boards. http://england/hotels http://england/manchester/jobs Now that would kick England.tv to the kerb.

Truth is this. If the semantic web is every going to make it... it will be controlled by very careful management of gLTDs and private clouds. The move is about separation of large brands for the masses FROM the masses. The arguments are being formed already - see Canon, see fighting spam solutions....

The change is coming. In 10 years... the internet as you know it will be gone. By then I hope your portfolio is empty.

On the bright side... I think the last two cash outs will be dotCOM and dotTV.

This is the basis behind how I picked my crappy few .TV domains. I'll write up a long post on what and why and let you all laugh some more at my crazier than than the antifan.tv beliefs.:hearts:

 

[GoneWalkabout]

Wow! Really deeply thought and interesting post.

I certainly agree with the 'private clouds' idea.

Every industry that has ever evolved has some type of 'controlling element' in place within its first few years. Look at the picture industry (as it was called). First, everyone could make their own films and show them in independent cinemas - now, over 95% of the market is cinema chains supplying Hollywood film studio output.

Similarly, when radio was invented there was a 'frenzy' for creating your own radio station. Government lobbyists and radio aggregators soon got rid of most of the independents by killing them economically, or as in the UK, by legislating for 'radio licenses'.

Every industry has it's 'private cloud' controllers.

Fortunately, the internet is just too open to accept much of the crap that can go on in other industries.

It doesn't matter what the BBC of CNN say as long as people can Twitter what they see in front of them.

Great post - repped!

 

[donnied79]

Fantastic post, repped

 

[Debt.tv]

Yahoo! is currently trying to "rebrand" itself. It wants to be the place everyone can go to get anything. News, Facebook updates, gmail, yahoo mail.........

Branding and rebranding is happening right now because people are looking for content, information and whatever......not blolgs, blogs are everywhere, just find one. There are certain things we can't compete with such as google and their youtube environment....I would love to turn tech.tv into the next youtube but I just don't see that happening....well I can, just not on my bank.

I have to edit this because I want to add that if .tv is to get big, then branding needs to play a big role weather you are branding a generic or some other domain......if and when .tv is big, generics are going to be huge because of type-in traffic. The whole idea behind branding is to get the other 95% of the population who only know .com to broaden their horizon....to be honest, my wife doesn't know the difference between .net, .org and .info, it is more like dot what?

If you tell her to go to yahoo or google or amazon, you don't have to tell her to go to google.com it's just google.....we need to break that thru that barrier.

Enjoy

Eric