What am I doing wrong?

[Tomi-gwc]

Page Impressions Clicks Page CTR Page eCPM [?] Earnings
3,960 16 0.40% $0.55 $2.18

Why do I get so little per click? I noticed my last click got me less than £0.01...

 

[nasaboy007]

Perhaps you just have the bad luck of horrific keywords?

I know I once got $0.00 for a click XD.

The other 2 clicks on the site were both $0.08.


And I haven't made a penny since lol.

 

[digitalmoney]

I could never make PPC work - ever.

I probably didn't try hard enough or burn enough money or choose the right niche.

My solution = free traffic.

 

[Jacklin]

May be coz of low paying niche??

 

[weblord]

i think that's the rate but without knowing the keyword I will still be guessing do you know the domain referrer btw?

 

[Keral_Patel]

Try putting ads on better places.

Try using heatmap to detect where the users tend to click more on your site.

 

[bluearrow]

Maybe your niche is a low paying one ? or you might have been smart priced. If your site is a blog or forum that might be the reason too. Without looking at the site its hard to say.

Also I don't think Google likes showing all that info.