The company formerly known as Weight Watchers probably anticipated a lot of what might happen as a result of rebranding itself WW. But it may not have imagined a major promotion for the new name coinciding with actual war.
WW on Thursday promoted the social media hashtag #thisismyWW to kick off its New Year’s resolutions-inspired advertising. The campaign happened to coincide with tweets from people concerned about a potential World War III ...
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WW on Thursday promoted the social media hashtag #thisismyWW to kick off its New Year’s resolutions-inspired advertising. The campaign happened to coincide with tweets from people concerned about a potential World War III ...
read more (huff post)
