I actually didnt know what an NFC business card was and wondered why it looked like there was a credit card behind the phone when its for links as the home page says "the one and only page for important links. so I thought it was like link tree, then googled NFC before seeing the how it works page. I thought the card behind the phone looked weird until i understood the concept. Basically, If i was confused that the home page says its for links, but then its a card like a credit card that you tap to bring up a profile, then other people may be confused, just saying...Profily.link is a web app that gathers all your important links into one easy-to-use link. Share your contacts easily using NFC business card or QR code. Update your info anytime, anywhere, so it's always up-to-date.