Vodka.com sold for $3M (link)

[markmayhew]

http://money.cnn.com/2006/12/14/news/funny/vodka_domain.reut/index.htm?postversion=2006121510

 

[fonzie_007]

Amazing sale. it sold for about 6 times what I would have expected it to sell for.

 

[markmayhew]

$3M sound about right to me (for a short one word dot com).

 

[gazzip]

well worth it in the long run - what better name to help with their plans to expand sales in America

"Vodka accounts for 25% of the distilled spirits sold in the U.S., and according to the Distilled Spirits Council, while overall vodka sales have risen by a relatively modest 15% over the last four years, sales of super-premium brands have increased by 32% in the same period, to 41.4 million cases in 2003. This makes the super-premium vodka the fastest growing segment of the largest distilled spirits category.

It's also a highly profitable segment. Super-premiums account for only 23% of vodka sales by volume, yet constitute 44% of revenue, or $1.3 billion per year, a figure that grew by almost 50% between 2000 and 2003."

source - 2004 http://www.forbes.com/foodwithwine/2004/07/28/cx_np_0728feat.html


Looks like they can afford it no problem, according to their website they just co-hosted a weekend party that cost $ 3 million

"St. Petersburg, Russia. October 1, 2006. Russian Standard Company, the number one premium vodka company in Russia, today announced the launch of its new $60 million state-of-the art vodka distillery in St. Petersburg, Russia. At the same time, Russian Standard Vodka announced its plans to launch Russian Standard Original in the U.S., across Europe and in select Asian markets.

A majestic $3 million celebratory event, entitled “Russian Standard Day”, took place over the weekend, co-hosted by the Governor of St. Petersburg and Russian Standard Company founder and Chairman Roustam Tariko."


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[domainer50]

The guy who owned it was already a billionare. So im sure another 3m wasnt that big of an investment for him. Great buy if you ask me.

 

[dgridley]

I'm a vodka drinker when I drink, but $3 million is 2 million more than I'd expect just the same.

 

[markmayhew]

how can a "party" cost $3M?!

i mean, legally, without cocaine, how can a party be 3M? With cocaine for that matter!

well worth it in the long run - what better name to help with their plans to expand sales in America

"Vodka accounts for 25% of the distilled spirits sold in the U.S., and according to the Distilled Spirits Council, while overall vodka sales have risen by a relatively modest 15% over the last four years, sales of super-premium brands have increased by 32% in the same period, to 41.4 million cases in 2003. This makes the super-premium vodka the fastest growing segment of the largest distilled spirits category.

It's also a highly profitable segment. Super-premiums account for only 23% of vodka sales by volume, yet constitute 44% of revenue, or $1.3 billion per year, a figure that grew by almost 50% between 2000 and 2003."

source - 2004 http://www.forbes.com/foodwithwine/2004/07/28/cx_np_0728feat.html


Looks like they can afford it no problem, according to their website they just co-hosted a weekend party that cost $ 3 million

"St. Petersburg, Russia. October 1, 2006. Russian Standard Company, the number one premium vodka company in Russia, today announced the launch of its new $60 million state-of-the art vodka distillery in St. Petersburg, Russia. At the same time, Russian Standard Vodka announced its plans to launch Russian Standard Original in the U.S., across Europe and in select Asian markets.

A majestic $3 million celebratory event, entitled “Russian Standard Day”, took place over the weekend, co-hosted by the Governor of St. Petersburg and Russian Standard Company founder and Chairman Roustam Tariko."


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[w1ww]

The guy who bought it, was drinking vodka : )