domain VILLAS.COM what's it worth these days?

[steveatvillas]

Hello all:

Here's my dilemma.

I've got VILLAS.COM, and .EU, .ASIA, .MOBI, .INFO, .ES, .PRO as well as another 130 "villas" permutations. I've also got ® trademarks to cover the names and assure myself that I'll win every trademark sunrise I choose to enter.

I'd like to sell this portfolio, as I'm involved in another project. The thing is, most people are only interested in VILLAS.COM and don't care about the other names or the trademarks.

So, let's hear from you:

What's VILLAS.COM worth on its own? Forget about the other IP.

What's the entire package worth?

Best,

Steve

 

[newms]

I think that thats a category killer worth at least $xxx,xxx. Maybe high $xxx,xxx to low $x,xxx,xxx with a motivated buyer.

 

[forest]

six figures imo

 

[bobdigital]

its too generic, if that's possible.
look for an enduser.

Keep the package together, It is worth double the value of villas.com alone.

 

[frankiethepet]

Ohh for an END BUYER... this could be worth ALOT... at least $x,xxx,xxx...

 

[Bannen]

You had it on auction with a min bid of 800K, right?
http://www.namepros.com/industry-ne...auctioned-800-000-a.html?highlight=villas.com

You didn't get bids at that price. I'd suggest putting a start bid price of the minimum amount of cash you'd be happy to walk away with, below which you absolutely wouldn't sell the name.
It's easy to say you want 800K for this name... but would you REALLY turn down a serious offer of, say, 300K if that was the highest bid you've ever gotten?
Takes a lot of thought
You may sell considerably higher than that, but starting low is a good tactic to get bidders into the action, rather than excluding them right away with a too-high start... bidding mentality, even among the pros who know what they're doing, is to keep pushing things higher, even possibly a little higher than they had decided as their max price. But to start with a price that is around or over most people's max price for this name won't get things happening. Ask yourself if you could live with 600K... 500K... 400K... and see where the 'gut feeling' stops, and then make that your minimum bid price. Personally, I feel 350K is in the right zone as a min bid. Might be a bit high to start even, but if you only had one bid at this price, I think that's still a good sale.

This is all assuming you're still trying to sell this yourself, as a domain name without content (keeping in mind the type-in traffic). If it's well-developed, and/or you're using a domain broker to help with the sale (I know you were looking into that), then other tactics can come into play.

Nice name!

 

[domainman101]

More of a european term than american, but villas costing millions of dollars, having a high end site like this to market the best villas worldwide to high end clients, a few commissions could pay the domain off very shortly. If I owned it, and needed cash for other projects, min I would take would be 500k, but for auction I would start it at 300K, and set 500K reserve if you that content on selling.

 

[akcampbell]

I think maintaining all the other extensions is a waste of time. Somebody bought Villas.net for $25,000 last June and the .co.uk and .org are owned by other people so you can never block out all generic competition.

As much as I love .Pro I can't imagine anybody willing to pay big bucks for Villas.com will give a fig that you are bundling Villas.pro with it. I would keep the .info and .es, sell the .mobi and get rid of the rest.

I think holding other extensions is useful for brandable phrases you want to develop because it pushes copycat sites down to lowly extensions and people are less likely to bother but for generics maybe the .net, .info, and .org are worth having if you have the .coms, everything else isn't worth the trouble.

I don't know how you managed to trademark Villas to sell villas because that's presumably descriptive and not trademarkable. Also, having a trademark doesn't guarantee you will win sunrises because somebody could trademark Villas in another trademark category and compete against you.

Maybe now is not the ideal time to sell Villas.com. The Northern European markets are your best bets but with the credit crunch, well publicised property price falls in Spain, a strong Euro making second homes in Southern Europe very expensive for Scandinavians and Brits, it's going to be a tricky time for the villas market. .

I would value Villas at under $500,000, the problem is the keyword is most valuable in Europe but it's the US market that generates most of the big ticket sales. Somebody said Villas was a category killer but I'd describe it as a sub-category value wise which so I can't see it selling for very high $XXX,XXX or low $X,XXX,XXX.

 

[Kate]

Hi Steve,

I think that the fair market value would be in the $250-300K bracket but I would not be surprised to see it fetch 500K or even more in an auction.
The market for luxury properties is lucrative and the domain properly developed and geared toward the right audience could make a killing.

I think that the value of villas in other extensions is limited and negligible ($$$$) but it makes sense to keep them IMO.
As for the other permutations I don't know, it all depends on the quality of the domains.
I don't know what to think about your TM, but I believe villa is too generic in the real estate field to be protected and it might not provide for a good protection layer after all (other than for sunrise in ther TLDs).
Do doubt it is a great name but a) more restrictive than properties for example & b) has more appeal to Europeans I guess.

Maybe you could try to approach global real estate firms like DTZ.

 

[htmlindex]

I would value this name in the Mid $xxx,xxx range. Great names!

 

[gazzip]

Sweeeet name ! I would want in the region of high xxx,xxx and up if it was mine - but I would also expect a very long wait to get it.

It would be fantastic for sub-domains too like Spanish.villas.com, greece.villas.com etc

I've also got ® trademarks to cover the names and assure myself that I'll win every trademark sunrise I choose to enter.

Steve

How in the Hell did you manage that one Steve on such a Generic word ?, your TM must have a specific use only ....surely ?

I could'nt see any info on a TM for it in the uspto.gov website.


.

 

[Pred]

i would guesstimate this domain at 305,000 euros, give or take

 

[tonyfloyd]

Villas.com sold at SEDO for 305,000 EUR

Congratulations to both the buyer and the seller!!

nice guess Arnie!!...

 

[gazzip]

Congrats Steve :tu:

i would guesstimate this domain at 305,000 euros, give or take

Damn you're good arnie !



.

 

[zuriko]

:bingo: Congratulations Steve and Arnie!!!!! super selling and buying!!!