Yeah, it's not that easy. If it were, we would be able to work for three years and then retire.
Your PPC values mostly depend on the text on your site and how trusted your site is by Google. That is very conflicting with a segment of the domaining industry that was built on Google keyword tool misconceptions.
A domain like BadCreditSecondMortgageLoans.com isn't going to cause Google to limit ads to the "Bad Credit Second Mortgage Loans" keyword. In fact, that particular ad keyword may not even appear on your site at all.
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I personally wouldn't touch it. Google doesn't like people who zero in on certain keywords and craft their sites in a way that manipulates the system into displaying those keywords (this is a form of click fraud). When you hear about people who got banned from AdSense and they have no idea why, just assume they were too brazen in targeting keywords. IMO you can't make it any more obvious than using a longtail keyword domain that nobody else would register that just so happens to have a high CPC for that same keyword. That is not a coincidence, and Google isn't stupid.
Very insightful stuff, particularly the latter segment.
Still, risky though it may be, a lot of people are nevertheless doing it- and very profitably so, for now. Their days are numbered, though
I agree 10,000% that 'game-the-system' meaningless development like this is on Gs shitlist and they've been taking substantial measures to counteract it. I've raliled and lamented over this very point several times. I mean, for now, there's still some free money left so it's perfectly understandable why people do it, but the gravy train is rapidly coming to a halt.
We noticed one of our better mortgage interfaces- aged, trusted links with pretty meaningful development- got hit hard ranking wise (not delisted entirely, but sent deep into the backwaters) and had no choice but to conclude that keyword targeting with a mind towards clicks was the reason why. They're getting pretty hard-core about cutting out the middle men and delivering users right to the source.
The mortgage click field is tricky, since there is such a massive braintrust behind it. Like, you're dealing with quantitative analysts and former investment bankers working with hard-core math to determine the ultimate value of any given click, based on a huge macro ROI. The mortgage and home-loan market comprises critical vertebrae in G's adsense-profit backbone and you can be damn sure that they're listening very closely to what these advertisers have to say, as far as the quality of users that are delivered via clicks... and you can bet that system-gaming interface pages- that only exist to grab eyeballs and make them click, irrespective of their actual user intent- is high up on the list of obnoxious flys to swat.
When the cost of those clicks is $ or $$ a pop and you're dealing with companies that might have a
seven figure daily budget, there's no doubt that they receive a 'special sort' of customer service from G, as far as content management goes.