Ugh, you have a though nut here. Technically speaking "for less" is much inferior to "cheap" for example as people tend to search "vegas cheap hotels", vegas cheap whatever ... so not a strong name from a search perspective.
However as a brandable this is a beautiful name... someone can surely build a nice brand on top of this name. Trouble with brandables is that appraisals are much of a guesswork.
I'd say your name should get mid $xxx to low $x,xxx in resellers market. When it comes to end users, well you never know. A motivated end user should be able to pay mid to high $x,xxx imo
Hope this helps