- Impact
- 105
What are the potential purposes for end-users to buy domains? I see plenty of high value domains being bought, but never used.. Sometimes these names expire too.
Let me start tabulating a few reasons, why end-users buy
1. To use it as their main domain (Eg. they have an inferior domain already - with hyphen, .net etc)
2. To protect their brand (Eg Apple might want to have iPad.com)
3. Thought Leadership (Eg Walmart buying Shoes.com)
4. SEO (Most Geo domains - NewyorkPlumber.com etc)
5. To use it as the main domain for new Business
Do you see any objectives I've missed out here?
Let me start tabulating a few reasons, why end-users buy
1. To use it as their main domain (Eg. they have an inferior domain already - with hyphen, .net etc)
2. To protect their brand (Eg Apple might want to have iPad.com)
3. Thought Leadership (Eg Walmart buying Shoes.com)
4. SEO (Most Geo domains - NewyorkPlumber.com etc)
5. To use it as the main domain for new Business
Do you see any objectives I've missed out here?